# QuestionPunk > QuestionPunk is an AI survey and research platform that turns static questionnaires into adaptive conversations. Researchers describe a goal in plain language; the platform drafts a complete survey, conducts AI-moderated interviews with dynamic follow-ups (text or voice), flags low-quality responses, and produces a finished report — not a spreadsheet. Prompts are transparent, not a black box. QuestionPunk is used by 2,200+ researchers across product, UX, marketing, HR, academic research, and entrepreneurship. The marketing site is `https://www.questionpunk.com`. The application is `https://app.questionpunk.com`. A Korean-language version of the marketing site is available at `https://www.questionpunk.com/ko`. ## Product overview - [Home](https://www.questionpunk.com/): Product overview, pricing, demo entry point, FAQ. - [About](https://www.questionpunk.com/about): Company story, values, founder note. - [Concept testing](https://www.questionpunk.com/features/concept-testing): Test product, brand, or campaign concepts with AI-generated variants and real respondent panels — explore wide, then converge. - [Survey templates](https://www.questionpunk.com/templates): Browse the template gallery — start from a proven structure with AI drafting, follow-ups, and a synthetic dry-run built in. - [Free survey review tool](https://www.questionpunk.com/survey-review): Paste any survey draft (or URL) and get an AI grade on structure, question quality, flow, and design. No account required. ## Survey template categories 1,600+ ready-to-use survey templates with real questions, honest competitor comparisons, and one-click AI interviewing. Each category page links to every template in it. - [Customer Experience templates](https://www.questionpunk.com/templates/customer-experience): NPS, CSAT, churn, post-purchase, and support feedback surveys. - [Product & UX templates](https://www.questionpunk.com/templates/product-ux): usability tests, feature validation, onboarding, and product feedback. - [Employee & HR templates](https://www.questionpunk.com/templates/employee-hr): engagement, eNPS, exit interviews, 360 feedback, and candidate experience. - [Market Research templates](https://www.questionpunk.com/templates/market-research): brand health, segmentation, concept tests, and demand studies. - [Marketing & Growth templates](https://www.questionpunk.com/templates/marketing-growth): campaign feedback, message testing, and content research. - [Sales & Revenue templates](https://www.questionpunk.com/templates/sales-revenue): win-loss, lead qualification, and sales enablement surveys. - [Healthcare & Clinical templates](https://www.questionpunk.com/templates/healthcare-clinical): patient experience, intake, and clinical research surveys. - [Education & Academic templates](https://www.questionpunk.com/templates/education-academic): course evaluations, student feedback, and academic research. - [Finance & Insurance templates](https://www.questionpunk.com/templates/finance-insurance): client onboarding, advisory feedback, and risk surveys. - [AI & Technology templates](https://www.questionpunk.com/templates/ai-technology): AI adoption, tool sentiment, and technology research surveys. - [Developer & Engineering templates](https://www.questionpunk.com/templates/developer-engineering): developer experience, API feedback, and productivity surveys. - [Nonprofit & Civic templates](https://www.questionpunk.com/templates/nonprofit-civic): donor, volunteer, and community feedback surveys. - [Events & Community templates](https://www.questionpunk.com/templates/events-community): post-event feedback, registration, and community pulse surveys. - [Operations & Data templates](https://www.questionpunk.com/templates/operations-data): process feedback, vendor evaluation, and internal tooling surveys. - [Strategy & Transformation templates](https://www.questionpunk.com/templates/strategy-transformation): change readiness, OKR pulse, and transformation surveys. - [Pricing & Packaging templates](https://www.questionpunk.com/templates/pricing-packaging): Van Westendorp, conjoint, MaxDiff, and willingness-to-pay studies. - [Privacy & Compliance templates](https://www.questionpunk.com/templates/privacy-compliance): consent, policy feedback, and compliance training surveys. - [Sustainability & Impact templates](https://www.questionpunk.com/templates/sustainability-impact): ESG, impact measurement, and sustainability perception surveys. - [Research templates](https://www.questionpunk.com/templates/research): screeners, panels, methodology instruments, and academic study designs. - [Industry-Specific templates](https://www.questionpunk.com/templates/industry-specific): templates tailored to retail, hospitality, logistics, and more. ## For specific roles - [Product teams](https://www.questionpunk.com/for/product): Validate features, run remote usability studies, and prioritize roadmap with structured user input. - [UX researchers](https://www.questionpunk.com/for/ux): Adaptive user interviews that surface the context behind behavior. - [Marketing teams](https://www.questionpunk.com/for/marketing): Test positioning, claims, and demand with AI-powered analysis. - [HR and people teams](https://www.questionpunk.com/for/hr): Anonymous employee feedback with quality checks and AI summaries. - [Founders and entrepreneurs](https://www.questionpunk.com/for/founders): Early customer interviews with AI follow-ups for jobs-to-be-done and switch interviews. - [Academic researchers](https://www.questionpunk.com/for/academic): Controlled studies with transparent prompts, exportable raw data, and Prolific integration. - [Audiences hub](https://www.questionpunk.com/for): Index of role-specific landing pages. ## Documentation ### Getting started - [Create your first survey](https://www.questionpunk.com/support/create-your-first-survey): Build, preview, and publish a survey end-to-end. - [Generate a survey with AI](https://www.questionpunk.com/support/ai-generate-survey): Describe a research goal in plain language and get a complete survey draft with question types, ordering, and flow. - [Choose a template](https://www.questionpunk.com/support/templates): Browse curated templates by use case or industry. - [Plan a study](https://www.questionpunk.com/support/study-plan): Define a research goal, audience, sample size, and timeline before launch. ### Survey design - [Question types](https://www.questionpunk.com/support/survey-design-question-types): Opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview, AI audio interview, long/short text, email, phone, date, address, website, numeric, audio/video recording, contact form, page break, and more. - [Logic and branching](https://www.questionpunk.com/support/survey-design-logic-branching): Conditional skip logic with AND/OR rule groups; display logic for showing or hiding individual questions. - [Survey flow canvas](https://www.questionpunk.com/support/survey-flow-canvas): Visual node graph showing all questions, branching rules, and page flow with zoom, pan, minimap, and inline editing. - [Rich text and media](https://www.questionpunk.com/support/survey-design-rich-text-media): Embed images, videos, and formatted text in survey questions. - [Design for better responses](https://www.questionpunk.com/support/survey-design-best-practices): Patterns that increase response quality and completion rates. - [Survey modes](https://www.questionpunk.com/support/survey-modes): Chat-style, traditional, audio interview, and focus-group modes. ### AI capabilities - [How AI interviews work](https://www.questionpunk.com/support/ai-how-it-works): Adaptive follow-ups, three question modes (fixed count, AI decides with min/max + stopping guidance, time-based), context preservation, and multi-language support. - [AI audio interviews](https://www.questionpunk.com/support/ai-audio-interviews): Real-time voice conversations with automatic transcription and adaptive follow-ups. - [Choosing a model](https://www.questionpunk.com/support/ai-choosing-a-model): Trade-offs between Haiku (fast/economical), Sonnet (balanced), and Opus (deepest). - [Tips for prompts](https://www.questionpunk.com/support/ai-prompt-tips): Strategies for writing effective AI interviewer prompts. - [AI insights and analysis](https://www.questionpunk.com/support/ai-insights): Question-level theme extraction, sentiment analysis (positive/neutral/negative), executive summaries, and per-response digests. - [Qualitative analysis](https://www.questionpunk.com/support/qualitative-analysis): Coding, theme discovery, and quote extraction across open-ended responses. ### Quality and testing - [Synthetic testing](https://www.questionpunk.com/support/synthetic-testing): AI-generated respondent personas (AI-assisted, template, or manual) to pressure-test surveys before launch. - [Fraud detection](https://www.questionpunk.com/support/fraud-detection): Automatic suspicious-level classification (low/medium/high) using attention checks, response timing, IP geolocation, and behavioral signals. - [Survey review tool](https://www.questionpunk.com/support/survey-review-tool): AI-powered grading on structure, question quality, flow, and design. ### Sharing and distribution - [Share and distribute](https://www.questionpunk.com/support/embed-and-share): Shareable link, website embed (iframe or script), Prolific panel, QR code, or social (LinkedIn, X, Facebook, WhatsApp, email, Telegram). - [QR codes](https://www.questionpunk.com/support/qr-codes): Auto-generated, downloadable QR codes for every survey link. - [Prolific integration](https://www.questionpunk.com/support/integrations-prolific): Publish surveys to Prolific for pre-screened, paid academic research participants. - [Audiences and panels](https://www.questionpunk.com/support/audiences): Build, save, and reuse respondent audiences across studies. - [Survey scheduling](https://www.questionpunk.com/support/survey-scheduling): Open and close studies on a schedule. ### Data and reporting - [Exporting results](https://www.questionpunk.com/support/data-exports-exporting-results): CSV (flat or wide), Excel (XLSX), PDF, or Word. Filter by suspicious level, response type, language, or date. - [Viewing the report](https://www.questionpunk.com/support/view-report): Auto-generated reports with charts, response lists, and AI analysis. - [Cross-tabulation](https://www.questionpunk.com/support/crosstab-analysis): Compare answers across questions with highlight thresholds. - [PowerPoint generation](https://www.questionpunk.com/support/ppt-generation): Generate presentation slides from results with AI-generated context and optional CSV import. ### Languages and branding - [Multi-language surveys](https://www.questionpunk.com/support/translations): Create surveys in 142+ languages with auto-translation and per-question editing. - [Custom branding](https://www.questionpunk.com/support/custom-branding): Chat colors, fonts, bubble styles, input styles, logos, avatars, and AI-generated design themes with live preview (desktop, tablet, mobile). ### Account and billing - [Manage subscription](https://www.questionpunk.com/support/account-manage-subscription): View plan, update payment, change billing cycle. - [Invoices and receipts](https://www.questionpunk.com/support/account-invoices): View and download past invoices. - [Team seats and roles](https://www.questionpunk.com/support/account-team-seats): Manage seat allocation, invite users, assign roles. ### Troubleshooting - [Sign-in issues](https://www.questionpunk.com/support/troubleshooting-sign-in): Magic link, OAuth, and browser troubleshooting. - [Survey delivery problems](https://www.questionpunk.com/support/troubleshooting-delivery): Diagnose delivery failures, embed issues, and panel recruitment problems. ## Pricing - **Basic** — Free. 20 responses/month. Includes AI credits. - **Business** — $50/month or $500/year. 5,000 responses/month. Priority support. Most popular. - **Enterprise** — Custom. Unlimited responses, removed branding, custom domain, dedicated support. - Pricing details are anchored on the home page: [questionpunk.com/#pricing](https://www.questionpunk.com/#pricing). ## How QuestionPunk differs from typical survey tools - **Adaptive, not static.** Standard tools (SurveyMonkey, Typeform, Qualtrics) ship a fixed questionnaire to every respondent. QuestionPunk's AI interviewer asks follow-ups in the moment based on what each respondent just said, by text or voice. - **Report, not spreadsheet.** Themes, quotes, sentiment, and an executive summary are generated automatically per response and per question. CSV/XLSX/PDF/Word exports are still available. - **Transparent prompts.** The AI's instructions are visible and editable — not a black box. Useful for academic research and regulated industries that need methodology disclosure. - **Synthetic dry-runs.** Generate AI personas and run them through your survey before launch to find dead ends, leading questions, or branching bugs. - **Quality detection built in.** Each response is automatically classified low/medium/high suspicious using attention checks, timing, and behavioral signals — no separate cleanup tool needed. - **142+ languages with auto-translation** at the per-survey level, with editable translation fields. ## Embedding QuestionPunk surveys Surveys can be embedded on any website using an iframe or script tag. The embed URL format is: ``` https://app.questionpunk.com/embed/survey/{surveyId} ``` See [Share and distribute](https://www.questionpunk.com/support/embed-and-share) for tag attributes, sizing, and event hooks. ## Integrations - [Prolific](https://www.questionpunk.com/support/integrations-prolific): Publish surveys to Prolific for paid academic research participants. - [Google Sheets](https://www.questionpunk.com/support/integrations-google-sheets): Stream responses to a Google Sheet. - [Slack](https://www.questionpunk.com/support/integrations-slack): Notification webhooks for response events. - [Zapier and Make](https://www.questionpunk.com/support/integrations-zapier-make): Trigger workflows on response events. - [Webhooks](https://www.questionpunk.com/support/webhooks): Direct webhook delivery for response and study events. - [API access](https://www.questionpunk.com/support/api-access): Programmatic survey creation, response retrieval, and panel management. ## Optional - [Korean marketing site](https://www.questionpunk.com/ko): Korean-language version of the home page and supporting pages. - [Concept testing deep dive](https://www.questionpunk.com/support/concept-testing): How to run concept testing studies with AI-generated variants. - [Focus groups](https://www.questionpunk.com/support/focus-groups): Run multi-participant moderated discussions. - [Respondent incentives](https://www.questionpunk.com/support/respondent-incentives): Pay-out, gift card, and panel incentive flows. - [Anonymous mode](https://www.questionpunk.com/support/anonymous-mode): Surveys that collect no respondent identifiers. - [Data retention](https://www.questionpunk.com/support/data-exports-retention): How response data is stored, exported for archival, and handled for compliance. - [Version history](https://www.questionpunk.com/support/version-history): Survey edit history and rollback. - [American Worklife Survey case study](https://www.questionpunk.com/case-studies/american-worklife-survey): A nationally representative QuestionPunk study on US worker sentiment. - [All case studies](https://www.questionpunk.com/case-studies): Index of customer and methodology case studies. - [Help Center](https://www.questionpunk.com/support): Full FAQ and contact form. - [Legal](https://www.questionpunk.com/legal): Privacy Policy and Terms of Service on a single page.