# Tracking pixels and conversion events

Canonical page: https://www.questionpunk.com/support/tracking-pixels

Fire conversion events to ad platforms when respondents view, start, or complete your survey.

Time: 5-10 minutes

Level: Intermediate

Audience: Marketers, Growth teams, Researchers

## Steps

### 1. Open survey settings

Click the **Settings** button in the survey editor and find the **Tracking Pixels** section.

### 2. Enable tracking and add an integration

Toggle tracking on and click **Add Integration**. Choose a provider and enter your account/pixel ID.

### 3. Bind events

For each integration, bind survey lifecycle triggers to conversion event names. Available triggers: **survey_view** (welcome screen loaded), **survey_start** (respondent begins), **message_shown** (chat message rendered), **page_shown** (content page displayed), **question_shown** (specific question becomes active), **question_answered** (specific question answered), and **survey_complete** (thank-you screen).

### 4. Test and verify

Preview your survey and check your ad platform's event debugger to confirm events are firing correctly.

## Details

Ten ad platforms are supported: **Meta Pixel**, **Google Ads**, **GA4**, **TikTok Pixel**, **Reddit Pixel**, **LinkedIn Insight Tag**, **X (Twitter) Pixel**, **Snapchat Pixel**, **Pinterest Tag**, and **Microsoft Ads (Bing UET)**.

Only platform account IDs are accepted — no raw JavaScript or tag containers. This ensures security while giving you full conversion tracking.

Up to 20 integrations can be added per survey, so you can track conversions across multiple ad platforms simultaneously.

Question-level triggers (**question_shown** and **question_answered**) let you fire events when respondents reach or answer specific questions, enabling mid-funnel conversion tracking.

Tracking pixels are automatically disabled when [anonymous mode](https://www.questionpunk.com/support/anonymous-mode) is enabled, ensuring compliance with privacy requirements.

Enable **cookie consent** in survey settings if your organization requires consent before firing tracking pixels.

## Related articles

- [Share and distribute your survey](https://www.questionpunk.com/support/embed-and-share.md)
- [Create your first survey](https://www.questionpunk.com/support/create-your-first-survey.md)