Welcome! When we say “the category,” please think of the product/service type mentioned in your invitation. There are no right or wrong answers.
Have you used products/services in this category in the past 12 months?
- Yes, in the last 30 days
- Yes, 1–3 months ago
- Yes, 4–12 months ago
- No, not in the past 12 months
- Never used this category
What are the main reasons you don’t currently use this category (or haven’t used it recently)? Select all that apply.
- It’s too expensive
- I don’t need it
- I use an alternative solution
- I don’t know enough about it
- It’s hard to find or buy
- Bad past experience
- Other
Attention check: To confirm you’re paying attention, please select “Agree.”
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
In the past 30 days, how many times did you use this category?
- 1 time
- 2–3 times
- 4–7 times
- 8–15 times
- 16+ times
About how much do you typically spend on this category in a month? (enter a number in your local currency)
Accepts a numeric value
Whole numbers only
Where do you usually buy or access this category? Select all that apply.
- Online retailer
- Brand website/app
- Marketplace app (e.g., Amazon, Flipkart)
- Grocery/drug/mass retailer
- Specialty store
- Subscription or delivery service
- Other
Rank the situations where you most often use this category (top = most common, bottom = least common).
Drag to order (top = most important)
- Daily routine
- On-the-go / travel
- Work or school
- Special occasions
- Emergencies / last-minute needs
- Health/fitness or self-care
What typically triggers your usage or purchase? Select all that apply.
- Ran low or needed a refill
- Planned schedule or routine
- Recommendation or review
- Discount or promotion
- New product launch
- Seasonal or situational need
- Other
Which brands in this category have you heard of? Select all that apply.
- Brand Alpha
- Brand Beta
- Brand Gamma
- Brand Delta
- Other
Which brand do you use most often in this category? (If none, choose “I don’t have a primary brand.”)
- Brand Alpha
- Brand Beta
- Brand Gamma
- Brand Delta
- I don’t have a primary brand
Thinking about the brand you use most often (if any), how satisfied are you overall?
Scale: 10 (star)
Min: Very dissatisfiedMax: Very satisfied
How likely are you to recommend your primary brand to a friend or colleague?
Range: 1 – 10
Min: Not at all likelyMax: Extremely likely
Please indicate how well each statement describes your primary brand.
| Rows | Strongly disagree | Disagree | Neither agree nor disagree | Agree | Strongly agree |
|---|
| Reliable | • | • | • | • | • |
| Good value for money | • | • | • | • | • |
| Innovative | • | • | • | • | • |
| Environmentally responsible | • | • | • | • | • |
| Premium/High quality | • | • | • | • | • |
Which brands did you seriously consider the last time you chose this category? Select all that apply.
- Brand Alpha
- Brand Beta
- Brand Gamma
- Brand Delta
- Another brand
Distribute 100 points across the factors below based on importance when choosing in this category. Total must equal 100.
Total must equal 100
- Price
- Quality
- Convenience
- Brand reputation
- Availability
- Features/innovation
- Sustainability
Min per option: 0Whole numbers only
How likely are you to purchase/use this category in the next 3 months?
Range: 1 – 10
Min: Very unlikelyMax: Very likely
What is the maximum percent you would pay above the average price for the best option in this category? (0–200%)
Accepts a numeric value
Whole numbers only
Anything else you’d like us to know about your needs or brand views?
Max 600 chars
AI Interview: 2 Follow-up Questions to clarify key responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
- Other
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/technical
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker / caregiver
- Retired
- Not employed
- Prefer not to say
Which region do you live in?
- Africa
- Asia
- Europe
- North America
- South America
- Oceania
- Prefer not to say
Thank you for completing the survey! Your feedback is appreciated.