Measures category usage patterns, occasion drivers, unmet needs, and brand perceptions to benchmark competitive positioning. Suitable for market researchers conducting brand health or category landscape studies.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome and thank you for participating in this study! This survey asks about your experiences with [CATEGORY]. It should take approximately 8–10 minutes to complete.
Your participation is entirely voluntary — you may stop at any time. All responses are anonymous and will be reported only in aggregate. There are no right or wrong answers; we simply value your honest opinions.
Please click 'Next' to begin.
Q2
Dropdown
Have you used [CATEGORY] products or services in the past 12 months?
Yes, in the last 30 days
Yes, 1–3 months ago
Yes, 4–12 months ago
No, not in the past 12 months
I have never used this category
Q3
Multiple Choice
What are the main reasons you don't currently use [CATEGORY]? Select all that apply.
It's too expensive
I don't see a need for it
I use an alternative solution
I don't know enough about the options
It's hard to find or access
I had a bad past experience
Other (please specify)
Q4
Dropdown
In the past 30 days, approximately how many times did you use [CATEGORY]?
0 times
1 time
2–3 times
4–7 times
8–15 times
16 or more times
Q5
Dropdown
Approximately how much do you typically spend on [CATEGORY] per month?
$0 (I don't spend money on it)
Under $10
$10–$24
$25–$49
$50–$99
$100–$249
$250 or more
Not sure
Q6
Multiple Choice
Where do you typically buy or access [CATEGORY]? Select all that apply.
Online retailer
Brand website or app
Marketplace app (e.g., Amazon, Flipkart)
Grocery, drug, or mass retailer
Specialty store
Subscription or delivery service
Other (please specify)
Q7
Multiple Choice
In which of the following situations do you most often use [CATEGORY]? Select your top 3.
Daily routine
On-the-go or while traveling
At work or school
Special occasions or events
Emergencies or last-minute needs
Health, fitness, or self-care
Q8
Multiple Choice
What typically triggers you to use or purchase [CATEGORY]? Select all that apply.
Ran low or needed a refill
Planned schedule or routine
Recommendation from someone I trust
Discount or promotion
Discovered a new product or brand
Seasonal or situational need
Other (please specify)
Q9
Multiple Choice
Which of the following [CATEGORY] brands have you heard of? Select all that apply.
[Brand A]
[Brand B]
[Brand C]
[Brand D]
None of these
Other (please specify)
Q10
Dropdown
Which brand do you use most often in [CATEGORY]?
[Brand A]
[Brand B]
[Brand C]
[Brand D]
Another brand
I don't have a primary brand
Q11
Multiple Choice
Which brands did you seriously consider the last time you made a purchase in [CATEGORY]? Select all that apply.
[Brand A]
[Brand B]
[Brand C]
[Brand D]
Another brand
I didn't consider multiple brands
Q12
Opinion Scale
Thinking about the brand you use most often, how satisfied are you with it overall?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q13
Opinion Scale
How likely are you to recommend your primary brand to a friend or colleague?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q14
Opinion Scale
Thinking about the brand you use most often, to what extent do you agree that it offers high-quality products or services?
Please rank the following factors from most to least important when choosing in [CATEGORY].
Drag to order (top = most important)
Price / affordability
Quality / performance
Convenience / ease of access
Brand reputation / trust
Features / innovation
Q19
Opinion Scale
How likely are you to purchase or use [CATEGORY] in the next 3 months?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q20
Dropdown
How much more, if anything, would you be willing to pay for the best option in [CATEGORY] compared to an average-priced option?
I would not pay more
Up to 10% more
11–25% more
26–50% more
51–100% more
More than 100% more
Not sure
Q21
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your needs, preferences, or views on brands in [CATEGORY]?
Max chars
Q22
AI Interview
We'd love to understand your perspective in more depth. An AI moderator will ask you a couple of brief follow-up questions about your category and brand experiences.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q24
Dropdown
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q25
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or technical training
Bachelor's degree
Postgraduate degree
Prefer not to say
Q26
Dropdown
What is your current employment status?
Full-time employed
Part-time employed
Self-employed
Student
Homemaker or caregiver
Retired
Not currently employed
Prefer not to say
Q27
Dropdown
Which region do you currently live in?
Africa
Asia
Europe
North America
Central America / Caribbean
South America
Oceania
Prefer not to say
Q28
Chat Message
Thank you for completing this survey! Your responses are valuable and will help us better understand experiences with [CATEGORY]. All answers will remain confidential and be reported only in aggregate.
Frequently Asked Questions
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QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
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Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
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QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
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