Q01
Long Text
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Category Usage & Brand Perception Benchmark
Measures category usage patterns, occasion drivers, unmet needs, and brand perceptions to benchmark competitive positioning. Suitable for market researchers conducting brand health or category landscape studies.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Long Text
Have you used [CATEGORY] products or services in the past 12 months?
Q03
Long Text
In the past 30 days, approximately how many times did you use [CATEGORY]?
Q04
Multiple Choice
In which of the following situations do you most often use [CATEGORY]? Select your top 3.
Q05
Multiple Choice
Which of the following [CATEGORY] brands have you heard of? Select all that apply.
Q06
Long Text
Please rank the following factors from most to least important when choosing in [CATEGORY].
Q07
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your needs, preferences, or views on brands in [CATEGORY]?
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey! Your responses are valuable and will help us better understand experiences with [CATEGORY]. All answers will remain confidential and be reported only in aggregate.
Q10
Multiple Choice
What are the main reasons you don't currently use [CATEGORY]? Select all that apply.
Q11
Long Text
Approximately how much do you typically spend on [CATEGORY] per month?
Q12
Multiple Choice
What typically triggers you to use or purchase [CATEGORY]? Select all that apply.
Q13
Long Text
Which brand do you use most often in [CATEGORY]?
Q14
Long Text
How likely are you to purchase or use [CATEGORY] in the next 3 months?
Q15
AI Interview
We'd love to understand your perspective in more depth. An AI moderator will ask you a couple of brief follow-up questions about your category and brand experiences.
Q16
Long Text
Which best describes your gender?
Q17
Multiple Choice
Where do you typically buy or access [CATEGORY]? Select all that apply.
Q18
Multiple Choice
Which brands did you seriously consider the last time you made a purchase in [CATEGORY]? Select all that apply.
Q19
Long Text
How much more, if anything, would you be willing to pay for the best option in [CATEGORY] compared to an average-priced option?
Q20
Long Text
What is the highest level of education you have completed?
Q21
Long Text
Thinking about the brand you use most often, how satisfied are you with it overall?
Q22
Long Text
What is your current employment status?
Q23
Long Text
How likely are you to recommend your primary brand to a friend or colleague?
Q24
Long Text
Which region do you currently live in?
Q25
Long Text
Thinking about the brand you use most often, to what extent do you agree that it offers high-quality products or services?
Q26
Long Text
To what extent do you agree that this brand offers good value for the price?
Q27
Long Text
To what extent do you agree that this brand is trustworthy and reliable?
Q28
Long Text
To what extent do you agree that this brand is innovative and forward-thinking?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.