How many days ago did you end your subscription?
Accepts a numeric value
Whole numbers only
In the 30 days before canceling, how satisfied were you overall with the product?
Range: 1 – 10
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
What was the primary reason you ended your subscription?
- Price/value was too high
- Low or declining usage
- Missing key features
- Product quality or reliability issues
- Switched to another solution/vendor
- Billing or contract terms didn’t fit
- Support experience didn’t meet needs
- Temporary project ended
- Budget freeze/cut
- Other
Which alternative did you switch to (if any)?
- Built an in-house solution
- Moved to a free/open-source tool
- Adopted another paid vendor
- Consolidated into an existing suite we already had
- Returned to manual process/spreadsheets
- Did not switch/Stopped using this category
- Not comfortable sharing
Which steps did you take before canceling? Select all that apply.
- Looked for discounts or a downgrade
- Contacted support or CSM
- Trialed or used another solution
- Reviewed internal usage or ROI
- Sought peer recommendations/reviews
- Discussed with manager or finance
- Other
Time from first considering cancellation to actually canceling:
- Less than a day
- 1–3 days
- 4–7 days
- 1–4 weeks
- More than a month
How many people were involved in the decision to cancel?
- Only me
- 2 people
- 3 people
- 4 people
- 5 or more
Rank the information sources by influence on your decision (1 = most influence).
Drag to order (top = most important)
- Conversations with your team
- Customer support interactions
- Online reviews or forums
- Competitor websites or sales reps
- Internal metrics or reports
- Colleagues outside your team/peers
How did each area impact your decision to cancel?
| Rows | Strongly negative impact | Somewhat negative | Neutral | Somewhat positive | Strongly positive |
|---|
| Onboarding and setup | • | • | • | • | • |
| Day-to-day usability | • | • | • | • | • |
| Performance and reliability | • | • | • | • | • |
| Reporting and analytics | • | • | • | • | • |
| Integrations and APIs | • | • | • | • | • |
| Customer support | • | • | • | • | • |
| Pricing and billing | • | • | • | • | • |
Allocate 100 points across the factors that contributed to canceling. Higher numbers mean greater influence.
Total must equal 100
- Price/value
- Usage/need changed
- Missing features
- Product quality/reliability
- Integration/compatibility
- Support experience
- Contract/billing terms
Min per option: 0Whole numbers only
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to say
Would you consider returning in the future?
- Yes, likely to return
- Maybe/depends on changes
- Unlikely to return
What would most increase your likelihood to return? Select up to three.
- Lower ongoing price
- Time-limited discount or credit
- Add the missing features
- Better integrations with our stack
- Improved reliability/performance
- Dedicated support or CSM
- Easier contract/billing terms
- Help migrating from current tool
- Better data portability (import/export)
- Other
At what monthly price (USD) would you seriously consider re-subscribing?
Accepts a numeric value
Whole numbers only
When, if at all, might you reconsider trying us again?
- Now
- 1–3 months
- 4–6 months
- 7–12 months
- Not in the next year
Which best describes your role in the decision to cancel?
- Primary decision-maker
- Shared decision-maker
- Advisor/recommender
- End user without decision authority
- Procurement/Finance
- Other
Company size (employees):
- 1–10
- 11–50
- 51–200
- 201–500
- 501–1,000
- 1,001–5,000
- 5,001–10,000
- 10,001+
- Prefer not to say
Industry:
- Software/Technology
- Professional services
- Financial services
- Healthcare
- Education
- Retail/E-commerce
- Manufacturing
- Nonprofit/Government
- Other
- Prefer not to say
Where are you located?
- United States
- Canada
- United Kingdom
- Europe (non-UK)
- APAC
- Latin America
- Middle East & Africa
- Other
- Prefer not to say
How long did you use the product before canceling?
- Less than 1 month
- 1–3 months
- 4–12 months
- 1–2 years
- More than 2 years
- Prefer not to say
Anything else we could have changed to keep you as a customer?
Max 600 chars
AI Interview: 2 Follow-up Questions on your responses
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast Thanks for your time—your feedback directly informs our improvements and priorities.