How many days ago did you end your subscription?
In the 30 days before canceling, how satisfied were you overall with the product?
What was the primary reason you ended your subscription?
- Price/value was too high
- Low or declining usage
- Missing key features
- Product quality or reliability issues
- Switched to another solution/vendor
- Billing or contract terms didn’t fit
- Support experience didn’t meet needs
- Temporary project ended
- Budget freeze/cut
- Other
Which alternative did you switch to (if any)?
- Built an in-house solution
- Moved to a free/open-source tool
- Adopted another paid vendor
- Consolidated into an existing suite we already had
- Returned to manual process/spreadsheets
- Did not switch/Stopped using this category
- Not comfortable sharing
Which steps did you take before canceling? Select all that apply.
- Looked for discounts or a downgrade
- Contacted support or CSM
- Trialed or used another solution
- Reviewed internal usage or ROI
- Sought peer recommendations/reviews
- Discussed with manager or finance
- Other
Time from first considering cancellation to actually canceling:
How many people were involved in the decision to cancel?
Rank the information sources by influence on your decision (1 = most influence).
How did each area impact your decision to cancel?
Allocate 100 points across the factors that contributed to canceling. Higher numbers mean greater influence.
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to say
Would you consider returning in the future?
- Yes, likely to return
- Maybe/depends on changes
- Unlikely to return
What would most increase your likelihood to return? Select up to three.
- Lower ongoing price
- Time-limited discount or credit
- Add the missing features
- Better integrations with our stack
- Improved reliability/performance
- Dedicated support or CSM
- Easier contract/billing terms
- Help migrating from current tool
- Better data portability (import/export)
- Other
At what monthly price (USD) would you seriously consider re-subscribing?
When, if at all, might you reconsider trying us again?
Which best describes your role in the decision to cancel?
- Primary decision-maker
- Shared decision-maker
- Advisor/recommender
- End user without decision authority
- Procurement/Finance
- Other
Company size (employees):
How long did you use the product before canceling?
Anything else we could have changed to keep you as a customer?
Max 600 chars
AI Interview: 2 Follow-up Questions on your responses
Thanks for your time—your feedback directly informs our improvements and priorities.