Voice Assistant Wake Word Trust & Privacy Survey Template - Survey Template | QuestionPunk
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Voice Assistant Wake Word Trust & Privacy Survey Template

Measure privacy and trust in wake words, comfort with ambient listening, and usefulness of voice assistants and smart speakers (Alexa, Siri, Google). 6–8 min.

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Sample Survey Items

Q1
chat message
Welcome! This brief survey asks about your voice assistant habits, comfort levels, and perceived usefulness. There are no right or wrong answers.
Q2
multiple choice
Which voice-enabled products do you use at least monthly? Select all that apply.
  • Smart speaker/display
  • Smartphone assistant (e.g., Siri/Google Assistant)
  • Smart TV/streaming device
  • Headphones/earbuds with voice assistant
  • In-car voice assistant
Q3
dropdown
How often do you use any voice assistant?
Q4
multiple choice
Where do you typically use voice assistants? Select all that apply.
  • At home
  • In my car
  • At work or school
  • On the go (phone/earbuds)
  • I don’t use voice assistants
Q5
multiple choice
Attention check: Please select "I agree" below.
  • I agree
  • I disagree
Q6
opinion scale
How confident are you that your device only starts listening after the wake word?
Q7
numeric
In the last 30 days, about how many times did a device activate by mistake (false wake)? Enter 0 if none.
Q8
rating
When a device activates by mistake, how concerning is that to you?
Q9
long text
If applicable, briefly describe a recent false wake or missed wake word.
Max 600 chars
Q10
opinion scale
How comfortable are you with a device that continuously listens for a wake word in your home?
Q11
matrix
Comfort with always-listening devices in each setting:
Q12
rating
How important are clear privacy controls (e.g., mic mute switch, activity history)?
Q13
multiple choice
Which would make you more comfortable with ambient listening? Select all that apply.
  • Physical mic mute switch
  • Visible indicator when listening
  • On-device (local) processing
  • Shorter data retention
  • Clear wake word feedback sound
  • Delete recordings via voice
Other option allowed
Q14
ranking
Rank these voice assistant uses from most to least useful to you.
Q15
opinion scale
Overall, how satisfied are you with the usefulness you get from voice assistants?
Q16
short text
What single improvement would most increase your trust or usage?
Max 100 chars
Q17
long text
Any additional comments about your experiences with wake words, comfort, or usefulness?
Max 600 chars
Q18
ai interview
AI Interview: 2 Follow-up Questions on your voice assistant experiences
AI Interview
Q19
dropdown
What is your age?
Q20
multiple choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q21
dropdown
Where do you currently live?
Q22
dropdown
What is the highest level of education you have completed?
Q23
multiple choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Not employed, looking for work
  • Not employed, not looking for work
  • Retired
  • Prefer not to say
Q24
chat message
Thank you for participating—your responses have been recorded.

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