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Voice Assistant Wake Word Trust & Privacy Survey Template

Measure privacy and trust in wake words, comfort with ambient listening, and usefulness of voice assistants and smart speakers (Alexa, Siri, Google). 6–8 min.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This brief survey asks about your voice assistant habits, comfort levels, and perceived usefulness. There are no right or wrong answers.
Q2
Multiple Choice
Which voice-enabled products do you use at least monthly? Select all that apply.
  • Smart speaker/display
  • Smartphone assistant (e.g., Siri/Google Assistant)
  • Smart TV/streaming device
  • Headphones/earbuds with voice assistant
  • In-car voice assistant
Q3
Dropdown
How often do you use any voice assistant?
  • Several times a day
  • About once a day
  • A few times a week
  • A few times a month
  • Rarely
  • Never
Q4
Multiple Choice
Where do you typically use voice assistants? Select all that apply.
  • At home
  • In my car
  • At work or school
  • On the go (phone/earbuds)
  • I don’t use voice assistants
Q5
Multiple Choice
Attention check: Please select "I agree" below.
  • I agree
  • I disagree
Q6
Opinion Scale
How confident are you that your device only starts listening after the wake word?
Range: 1 10
Min: Not at all confidentMid: NeutralMax: Completely confident
Q7
Numeric
In the last 30 days, about how many times did a device activate by mistake (false wake)? Enter 0 if none.
Accepts a numeric value
Whole numbers only
Q8
Rating
When a device activates by mistake, how concerning is that to you?
Scale: 10 (star)
Min: Not at all concernedMax: Extremely concerned
Q9
Long Text
If applicable, briefly describe a recent false wake or missed wake word.
Max 600 chars
Q10
Opinion Scale
How comfortable are you with a device that continuously listens for a wake word in your home?
Range: 1 10
Min: Very uncomfortableMid: NeutralMax: Very comfortable
Q11
Matrix
Comfort with always-listening devices in each setting:
RowsVery uncomfortableUncomfortableNeutralComfortableVery comfortable
Living room
Bedroom
Kitchen
Home office or workplace
Car
Public places
Q12
Rating
How important are clear privacy controls (e.g., mic mute switch, activity history)?
Scale: 10 (star)
Min: Not at all importantMax: Very important
Q13
Multiple Choice
Which would make you more comfortable with ambient listening? Select all that apply.
  • Physical mic mute switch
  • Visible indicator when listening
  • On-device (local) processing
  • Shorter data retention
  • Clear wake word feedback sound
  • Delete recordings via voice
Other option allowed
Q14
Ranking
Rank these voice assistant uses from most to least useful to you.
Drag to order (top = most important)
  1. Playing music/media
  2. Setting timers/alarms
  3. Smart home controls
  4. Checking weather/news
  5. Calling or messaging
  6. Quick answers/search
Q15
Opinion Scale
Overall, how satisfied are you with the usefulness you get from voice assistants?
Range: 1 10
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q16
Short Text
What single improvement would most increase your trust or usage?
Max 100 chars
Q17
Long Text
Any additional comments about your experiences with wake words, comfort, or usefulness?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your voice assistant experiences
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 15
Q19
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q20
Multiple Choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q21
Dropdown
Where do you currently live?
  • Africa
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East
  • North America
  • Prefer not to say
Q22
Dropdown
What is the highest level of education you have completed?
  • High school or less
  • Some college/associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate or professional degree
  • Prefer not to say
Q23
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/caregiver
  • Not employed, looking for work
  • Not employed, not looking for work
  • Retired
  • Prefer not to say
Q24
Chat Message
Thank you for participating—your responses have been recorded.

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