Validates ideal customer profile assumptions by mapping tool triggers, value drivers, and purchase signals across founder and operator segments. Designed for B2B startups refining go-to-market targeting.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about the tools you use to run your business, what you value most when choosing new tools, and how ready you are to adopt or switch. There are no right or wrong answers — we're interested in your honest opinions.
Your responses are confidential and will be reported in aggregate only. Participation is voluntary, and you may stop at any time. The survey takes approximately 5–7 minutes.
By continuing, you agree to participate.
Q2
Dropdown
Which stage best describes your venture today?
Idea only
Pre-revenue with prototype
Early revenue (<$10k/month)
Growing ($10k–$100k/month)
Scaling (>$100k/month)
Established, stable
I'm not planning to start a business
Q3
Dropdown
What is your role in selecting tools for your business?
Founder/Owner
Co-founder
Operations or general manager
Finance or back-office
Team lead/individual contributor with influence
I don't participate in tool selection
Q4
Multiple Choice
In the past 3 months, have you used any business management or productivity tools?
Yes, within the last 3 months
No, not in the last 3 months
Q5
Multiple Choice
Which types of tools are in your current stack? Select all that apply.
Project/task management
CRM or lead tracking
Invoicing/accounting
No-code/automation (e.g., Zapier, Make)
Docs/knowledge base
Scheduling or bookings
E-commerce/checkout
Analytics/dashboards
Communication/chat
None of the above
Other (please specify)
Q6
Multiple Choice
Which events typically trigger you to look for a new tool? Select all that apply.
Launching a new product or service
Hiring or team growth
Process bottlenecks slow work
Customer complaints or churn risk
Manual work becomes unmanageable
Needing integrations with other tools
Compliance or security requirement
A promotion or discount
Recommendation from a peer
Other (please specify)
Q7
Opinion Scale
How important is ease of use and learning curve when evaluating a new tool?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q8
Opinion Scale
How important is integration with your existing tools?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q9
Opinion Scale
How important is automation of repetitive tasks?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Opinion Scale
How important is price and overall value for money?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
How important is customer support and documentation quality?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
How important is mobile-first access?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q13
Opinion Scale
How important are analytics and performance visibility?
Range: 1 – 5
Min: Not at all importantMid: NeutralMax: Extremely important
Q14
Ranking
Please rank the following desired outcomes from most to least important to you.
Drag to order (top = most important)
Time savings
Fewer errors and rework
Centralized information
Automation of repetitive tasks
Easy setup and learning curve
Performance visibility
Q15
Dropdown
What monthly budget would you realistically allocate for a tool like this (USD)?
$0 (free tier only)
$1–$25
$26–$50
$51–$100
$101–$250
$251–$500
$500+
Not sure yet
Q16
Dropdown
When do you expect to adopt or switch to a tool like this?
Actively evaluating now
Within 30 days
31–90 days
3–6 months
More than 6 months
Not planning to adopt
Q17
Multiple Choice
Which criteria would most influence your final choice? Select up to three.
Reliability/uptime
Ease of use
Integrations with my stack
Price/value
Data portability/export
Customer support
Security/compliance
Strong mobile app
Other (please specify)
Q18
Long Text
In one or two sentences, how would you know a new tool is working for you after 30 days?
Max chars
Q19
AI Interview
We'd love to understand more about your experience evaluating and selecting business tools. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q20
Long Text
Based on your responses throughout this survey, is there anything else you'd like to share about your tool needs or preferences?
Max chars
Q21
Dropdown
Where is your business primarily based?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q22
Dropdown
What is your current team size (including yourself)?
Just me (solo)
2–5
6–10
11–50
51–200
200+
Prefer not to say
Q23
Dropdown
Which industry best describes your business?
Software/Technology
Professional services/Agency
E-commerce
Education
Healthcare
Finance/Fintech
Manufacturing
Media/Content
Nonprofit/Public sector
Other
Q24
Dropdown
How long have you been working on your current venture?
Pre-launch
Less than 1 year
1–2 years
3–5 years
6+ years
Q25
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q26
Dropdown
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q27
Chat Message
Thank you for completing this survey! Your responses will help us build a better product experience for founders and operators like you. We appreciate your time.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
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