Ideal Customer Profile (ICP) Validation Survey Template

Pinpoint best-fit customers fast. Validate your ICP, map triggers and value drivers, and prioritize segments. Takes 6-8 minutes. Ideal for startups & founders.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Dropdown

Which stage best describes your venture today?

Idea only
Pre-revenue with prototype
Early revenue (<$10k/month)
Growing ($10k–$100k/month)
Scaling (>$100k/month)
Established, stable
I'm not planning to start a business

Multiple Choice

What is your role in choosing tools for your business? Select one.

Founder/owner
Co-founder
Operations or general manager
Finance or back-office
Team lead/individual contributor with influence
I don't participate in tool selection

Multiple Choice

In the past 3 months, have you used any business management or productivity tools?

Yes, within the last 3 months
No, not in the last 3 months

Multiple Choice

Attention check: To confirm you’re paying attention, please select “I will follow instructions.”

I will follow instructions
I prefer not to answer
I don't know

Multiple Choice

Which types of tools are in your current stack? Select all that apply.

Project/task management
CRM or lead tracking
Invoicing/accounting
No-code/automation (e.g., Zapier/Make)
Docs/knowledge base
Scheduling or bookings
E-commerce/checkout
Analytics/dashboards
Communication/chat

Other option allowed

Ranking

If you were to switch or add a tool, which reasons matter most? Drag to rank from most to least important.

Drag to order (top = most important)

Lower total cost
Faster to complete routine work
Easier to use/learn
Better integrations
Deeper analytics/insights
More automation
Mobile-first access

Multiple Choice

Which events usually trigger you to look for a new tool? Select all that apply.

Launching a new product or service
Hiring or team growth
Process bottlenecks slow work
Customer complaints or churn risk
Manual work becomes unmanageable
Needing integrations with other tools
Compliance or security requirement
A promotion or discount
Recommendation from a peer
Other

Matrix

How important are the following when you evaluate a tool?

Rows	Not important	Slightly important	Moderately important	Very important	Extremely important
Save time each week	•	•	•	•	•
Reduce errors and rework	•	•	•	•	•
Centralize information in one place	•	•	•	•	•
Automate repetitive tasks	•	•	•	•	•
Visibility into performance	•	•	•	•	•
Simple setup/low learning curve	•	•	•	•	•
Works well on mobile	•	•	•	•	•

Constant Sum

Allocate 100 points across the outcomes below to reflect their importance to you.

Total must equal 100

Time savings
Fewer errors/rework
Centralized information
Automation of tasks
Performance visibility
Easy setup/learning
Strong mobile experience

Min per option: 0Whole numbers only

Q10

Numeric

What monthly budget would you realistically allocate for this tool (USD)?

Accepts a numeric value

Whole numbers only

Q11

Dropdown

When might you adopt or switch to a tool like this?

Actively evaluating now
Within 30 days
31–90 days
3–6 months
More than 6 months
Not planning to adopt

Q12

Multiple Choice

Which criteria would most influence your choice? Select up to five.

Reliability/uptime
Ease of use
Integrations with my stack
Price/value
Data portability/export
Customer support
Security/compliance
Strong mobile app
Other

Q13

Long Text

In one or two sentences, how would you know it’s working after 30 days?

Max 600 chars

Q14

AI Interview

AI Interview: 2 Follow-up Questions on your tool evaluation and context

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Reference questions: 13

Q15

Dropdown

Where do you primarily work?

Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say

Q16

Dropdown

Team size (including you)

Just me (solo)
2–5
6–10
11–50
51–200
200+
Prefer not to say

Q17

Dropdown

Industry

Software/Technology
Professional services/Agency
E-commerce
Education
Healthcare
Finance/Fintech
Manufacturing
Media/Content
Nonprofit/Public sector
Other

Q18

Dropdown

Years in current venture

Pre-launch
<1 year
1–2 years
3–5 years
6+ years

Q19

Dropdown

Age

Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say

Q20

Dropdown

Gender (optional)

Woman
Man
Non-binary
Prefer not to say

Q21

Chat Message

Thanks for your time—you're all set!

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

ICP