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Ideal Customer Profile (ICP) Validation Survey Template

Pinpoint best-fit customers fast. Validate your ICP, map triggers and value drivers, and prioritize segments. Takes 6-8 minutes. Ideal for startups & founders.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Dropdown
Which stage best describes your venture today?
  • Idea only
  • Pre-revenue with prototype
  • Early revenue (<$10k/month)
  • Growing ($10k–$100k/month)
  • Scaling (>$100k/month)
  • Established, stable
  • I'm not planning to start a business
Q2
Multiple Choice
What is your role in choosing tools for your business? Select one.
  • Founder/owner
  • Co-founder
  • Operations or general manager
  • Finance or back-office
  • Team lead/individual contributor with influence
  • I don't participate in tool selection
Q3
Multiple Choice
In the past 3 months, have you used any business management or productivity tools?
  • Yes, within the last 3 months
  • No, not in the last 3 months
Q4
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I will follow instructions.”
  • I will follow instructions
  • I prefer not to answer
  • I don't know
Q5
Multiple Choice
Which types of tools are in your current stack? Select all that apply.
  • Project/task management
  • CRM or lead tracking
  • Invoicing/accounting
  • No-code/automation (e.g., Zapier/Make)
  • Docs/knowledge base
  • Scheduling or bookings
  • E-commerce/checkout
  • Analytics/dashboards
  • Communication/chat
Other option allowed
Q6
Ranking
If you were to switch or add a tool, which reasons matter most? Drag to rank from most to least important.
Drag to order (top = most important)
  1. Lower total cost
  2. Faster to complete routine work
  3. Easier to use/learn
  4. Better integrations
  5. Deeper analytics/insights
  6. More automation
  7. Mobile-first access
Q7
Multiple Choice
Which events usually trigger you to look for a new tool? Select all that apply.
  • Launching a new product or service
  • Hiring or team growth
  • Process bottlenecks slow work
  • Customer complaints or churn risk
  • Manual work becomes unmanageable
  • Needing integrations with other tools
  • Compliance or security requirement
  • A promotion or discount
  • Recommendation from a peer
  • Other
Q8
Matrix
How important are the following when you evaluate a tool?
RowsNot importantSlightly importantModerately importantVery importantExtremely important
Save time each week•••••
Reduce errors and rework•••••
Centralize information in one place•••••
Automate repetitive tasks•••••
Visibility into performance•••••
Simple setup/low learning curve•••••
Works well on mobile•••••
Q9
Constant Sum
Allocate 100 points across the outcomes below to reflect their importance to you.
Total must equal 100
  • Time savings
  • Fewer errors/rework
  • Centralized information
  • Automation of tasks
  • Performance visibility
  • Easy setup/learning
  • Strong mobile experience
Min per option: 0Whole numbers only
Q10
Numeric
What monthly budget would you realistically allocate for this tool (USD)?
Accepts a numeric value
Whole numbers only
Q11
Dropdown
When might you adopt or switch to a tool like this?
  • Actively evaluating now
  • Within 30 days
  • 31–90 days
  • 3–6 months
  • More than 6 months
  • Not planning to adopt
Q12
Multiple Choice
Which criteria would most influence your choice? Select up to five.
  • Reliability/uptime
  • Ease of use
  • Integrations with my stack
  • Price/value
  • Data portability/export
  • Customer support
  • Security/compliance
  • Strong mobile app
  • Other
Q13
Long Text
In one or two sentences, how would you know it’s working after 30 days?
Max 600 chars
Q14
AI Interview
AI Interview: 2 Follow-up Questions on your tool evaluation and context
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 13
Q15
Dropdown
Where do you primarily work?
  • Africa
  • Asia
  • Europe
  • Latin America & Caribbean
  • Middle East
  • North America
  • Oceania
  • Prefer not to say
Q16
Dropdown
Team size (including you)
  • Just me (solo)
  • 2–5
  • 6–10
  • 11–50
  • 51–200
  • 200+
  • Prefer not to say
Q17
Dropdown
Industry
  • Software/Technology
  • Professional services/Agency
  • E-commerce
  • Education
  • Healthcare
  • Finance/Fintech
  • Manufacturing
  • Media/Content
  • Nonprofit/Public sector
  • Other
Q18
Dropdown
Years in current venture
  • Pre-launch
  • <1 year
  • 1–2 years
  • 3–5 years
  • 6+ years
Q19
Dropdown
Age
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q20
Dropdown
Gender (optional)
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q21
Chat Message
Thanks for your time—you're all set!

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