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Question types guide

A complete guide to all question and block types available in QuestionPunk.

QuestionPunk supports a wide range of question types and flow-control blocks. This guide explains each type, when to use it, and configuration options.

survey-designsurvey-design-question-types10-25 minutesBeginner to IntermediateResearchersAnalystsSurvey designers

Steps

  1. Click + Add to browse types
    In the survey editor, click + Add in the left sidebar to see all available question types organized by category.
  2. Choose the right type for your goal
    Each type serves a different purpose. Use the guide below to pick the best match for your research question.

Quantitative types: Opinion Scale (1-10 or custom range), Slider (continuous scale with draggable handle), Slider Matrix (slider grid for rating multiple items), Rating (star/number rating), Multiple Choice (single or multi-select), Yes/No (preset multiple choice), Dropdown (single select from a list), Ranking (drag to order items), Matrix (grid of rows and columns), Constant Sum (allocate points across options), Distribution Builder (visual allocation of values), Numeric (free number entry), NPS (preset 0-10 opinion scale with anchor labels for Net Promoter Score), Emoji Scale (sentiment scale using emoji icons), Max Diff (best-worst scaling to identify preferences), Conjoint Analysis (trade-off analysis between attribute combinations), Van Westendorp (price sensitivity analysis with four price-point questions), Vignette Experiment (randomized scenario-based evaluation), and List Experiment (sensitive topic measurement using embedded list design).

AI-powered types: AI Interview (text-based conversational interview with adaptive follow-ups), AI Audio Interview (voice-based real-time voice interview), Usability Test (AI-moderated usability testing with screen share, guided tasks, and think-aloud prompts), AI Question (single AI-generated follow-up question), AI Image Generation (respondent triggers an AI-generated image based on a prompt). AI interviews support three question modes: fixed count, AI decides (the AI chooses when to stop probing based on your guidance), and time-based. Concept Test (multi-phase AI-powered concept testing with explore, converge, and final stages) and Concept Label (image annotation and labeling) are also available for design and creative research.

Open-ended types: Long Text (paragraph response), Short Text (single line response).

Contact & info types: Email, Phone Number, Date, Address, Website, Contact Form.

Media types: Audio Record (respondent records audio), Video Record (respondent records video), Photo Response (respondent captures a photo with their device camera), File Upload (respondent uploads a file), Signature (draw a signature).

Interactive types: Heatmap Click (respondent clicks on an image to indicate areas of interest), Text Highlight (respondent highlights passages in a block of text), Card Sorting (drag and drop cards into categories), Design (evaluate a Figma design or uploaded image with structured feedback), Payment (collect a payment from the respondent).

Verification types: LinkedIn Verification (respondent verifies identity via LinkedIn), Google Verification (verify via Google account), Email Verification (verify via email address), Phone Verification (verify via phone number). Verification blocks are used with respondent incentives to confirm identity before issuing rewards.

Flow control types: Chat Message (display-only message to the respondent), Conversation Reset (clears the chat history and starts a fresh conversation thread), Page (page break between sections), Button (clickable action button), Consent (collect explicit consent or agreement before proceeding), Section (group questions into collapsible sections), Randomizer (randomize the order of sections for each respondent), and A/B Condition (split respondents into groups with different survey paths for A/B testing).

Section-level features: Repeat-from-data lets a section repeat its questions for each row in an uploaded data table (product images, ad creatives, brand names), enabling stimulus-driven research like product testing and ad evaluation. Carry-forward dynamically populates a choice question with options the respondent selected or skipped in an earlier question.

Each question type can be combined with display logic, branching rules, quotas, and AI-powered follow-ups to create sophisticated survey flows.

Examples

  • Opinion Scale: "On a scale of 1-10, how likely are you to recommend us?"
  • AI Interview: "Tell us about your experience with our product" (AI asks adaptive follow-ups)
  • Rating: "Rate each feature from 1 to 5 stars"
  • Multiple Choice: "Which department do you work in?"
  • Ranking: "Rank these features from most to least important"
  • Matrix: "Rate each aspect of our service on satisfaction and importance"
  • Max Diff: "Which of these features is most and least important to you?"
  • Heatmap Click: "Click on the area of this design that draws your attention first"
  • Card Sorting: "Organize these items into categories that make sense to you"
  • Concept Test: "Test logo concepts with respondents through explore, converge, and final evaluation stages"
  • Emoji Scale: "How do you feel about this experience?" (respondent picks from a row of emoji icons)
  • NPS: "On a scale of 0-10, how likely are you to recommend us to a friend or colleague?"
  • Usability Test: "Complete the checkout flow on this website" (AI moderator observes via screen share and asks follow-ups)
Question types guide | QuestionPunk