Design for better responses

Practical tips to increase response quality and completion rates.

A set of tested best practices: keep surveys concise, avoid jargon, use clear skip logic, and design for mobile. It also covers incentives and ethical considerations.

survey-designquality5–15 minutesBeginnerResearchersProduct teams

Keep surveys concise and focus on core objectives. Use clear language and avoid leading questions.

Pilot test flows, add progress indicators, and use AI follow-ups to recover incomplete answers when appropriate.

Steps

  1. Focus objectives
    Limit questions to measurable objectives.
  2. Use clear language
    Avoid double-barreled or leading questions.
  3. Pilot & iterate
    Run pilots to catch logic and timing issues.
QuestionPunk