Measure how consumers view fintech sustainability claims—trust, sentiment, and trade-offs. Ready-to-use questions to test WTP and greenwashing risk.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your banking habits and views on sustainability claims from financial services. There are no right or wrong answers—please respond honestly. Your responses are confidential.
Q2
Multiple Choice
Which providers do you currently use for everyday money management?
Traditional bank or credit union only
Fintech/neobank only
Both traditional and fintech/neobank
None of these
Q3
Opinion Scale
In the last 30 days, how often did you use a mobile banking or fintech app?
Range: 1 – 10
Min: NeverMid: About weeklyMax: Multiple times daily
Q4
Opinion Scale
How likely are you to choose or switch providers because of stronger sustainability practices?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q5
Multiple Choice
In the past 3 months, have you noticed any sustainability or climate-related claims from banks or fintechs?
Yes
No
Not sure
Q6
Multiple Choice
Where did you notice these claims? Select all that apply.
In-app messages or banners
Email from provider
Advertisements (online/video/outdoor)
Company website or blog
Social media
News or press coverage
Receipts or statements
Friends or family
Q7
Rating
Overall, how much do you trust sustainability claims from banks/fintechs?
Scale: 11 (star)
Min: Do not trust at allMax: Trust completely
Q8
Multiple Choice
Quality check: To confirm attention, please select “I am paying attention.”
I am paying attention
I am not sure
I prefer not to answer
Q9
Matrix
How believable are these specific claims?
Rows
1 Not believable at all
2
3
4
5
6
7 Highly believable
Carbon-neutral card (via verified offsets)
•
•
•
•
•
•
•
Verified offsets purchased per transaction
•
•
•
•
•
•
•
Card made from recycled materials
•
•
•
•
•
•
•
ESG-screened investment options
•
•
•
•
•
•
•
Donations to environmental causes per purchase
•
•
•
•
•
•
•
In-app emissions tracking for spending
•
•
•
•
•
•
•
Q10
Ranking
Rank the claim types by importance to you (1 = most important).
Drag to order (top = most important)
Carbon-neutral/offset card
Lower carbon footprint per transaction
ESG-screened investments
Recycled or biodegradable card materials
Donations tied to spending
Emissions tracking in app
Q11
Opinion Scale
How important is independent third-party verification (e.g., certified labels) for these claims?
Range: 1 – 10
Min: Not importantMid: Moderately importantMax: Extremely important
Q12
Multiple Choice
Which card would you choose today?
1.5% cashback, standard card (no sustainability features)
1.25% cashback, verified carbon-neutral; plants trees with spend
Q13
Multiple Choice
Would you pay an extra monthly fee for meaningful sustainability features?
Yes
No
Not sure
Q14
Numeric
If Yes above: At most, how much extra per month would you pay? Enter 0 if No/Not sure. (USD)
Accepts a numeric value
Whole numbers only
Q15
Opinion Scale
I would accept lower rewards if the sustainability impact is verified.