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Consumer Trust in Fintech Sustainability Claims

Measures consumer trust, believability, and willingness to pay for sustainability features in fintech and banking. Designed for consumer panels to assess greenwashing risk and identify which green claims drive provider preference.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

29 questions · ~4 min
Q01
Long Text

Welcome! This survey takes approximately 6–8 minutes and asks about your banking habits and views on sustainability claims from financial services providers. Your participation is voluntary—you may exit at any time. There are no right or wrong answers; we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. By continuing, you agree to participate.

Q02
Multiple Choice

Which of the following best describes the financial providers you currently use for everyday money management?

Q03
Multiple Choice

In the past 3 months, have you noticed any sustainability or climate-related claims from banks or fintechs?

Q04
Long Text

Overall, how much do you trust sustainability claims made by banks and fintechs?

Q05
Long Text

Please rank the following sustainability claim types by how important they are to you, with the most important at the top.

Q06
Multiple Choice

If you had to choose between these two cards today, which would you select?

Q07
Long Text

How appealing is a "Green Features" bundle that includes personal impact tracking and verified carbon offsets?

Q08
Long Text

What proof or information would most increase your trust in sustainability claims from financial providers?

Q09
Long Text

What is your age?

Q10
Long Text

Thank you for completing this survey—your insights are valuable and will help improve how financial services communicate sustainability efforts. You may now close this page.

Q11
Multiple Choice

In the past 30 days, how often did you use a mobile banking or fintech app?

Q12
Multiple Choice

Where did you notice these sustainability or climate-related claims? Select all that apply.

Q13
Long Text

How believable is the following claim: "Our card is carbon-neutral through verified offsets"?

Q14
Long Text

To what extent do you agree or disagree: "I would accept lower rewards or cashback if the sustainability impact were independently verified."

Q15
Long Text

When choosing a financial card, please rank the following factors from most to least important to you.

Q16
AI Interview

We'd like to understand more about your views on sustainability in financial services. An AI moderator will ask you a few follow-up questions based on your earlier responses.

Q17
Long Text

In which region do you currently reside?

Q18
Long Text

How believable is the following claim: "We screen all investments using ESG criteria"?

Q19
Long Text

How likely are you to choose or switch financial providers specifically because of stronger sustainability practices?

Q20
Long Text

Based on your responses in this survey, please share any additional thoughts or feelings about sustainability features from financial services providers.

Q21
Multiple Choice

What is your gender?

Q22
Long Text

How believable is the following claim: "Track your personal carbon footprint directly in the app"?

Q23
Multiple Choice

Would you be willing to pay an extra monthly fee for verified sustainability features (e.g., carbon offsets, impact tracking)?

Q24
Long Text

What is the highest level of education you have completed?

Q25
Long Text

How important is independent third-party verification (e.g., certified labels) when evaluating sustainability claims from financial providers?

Q26
Long Text

What is the most you would be willing to pay per month for verified sustainability features?

Q27
Long Text

Which of the following best describes your current employment status?

Q28
Multiple Choice

If expected returns were equal, which option would you choose for your savings or investments?

Q29
Long Text

What is your approximate annual household income? (Optional)

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.