A/B Testing UX & Trust Survey Template - Survey Template | QuestionPunk
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A/B Testing UX & Trust Survey Template

Quickly assess A/B testing ease, guardrails, data trust, and decision confidence. Uncover friction, governance gaps, and training needs to scale experiments.

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AI-Powered Questions

Intelligent follow-up questions based on responses

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Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! This brief survey asks about your experimentation practices and confidence in results. It should take about 5–7 minutes. Please answer based on your recent experience.
Q2
multiple choice
How often are experiments part of your work?
  • Regularly (monthly or more)
  • Occasionally (quarterly)
  • Rarely (yearly or less)
  • Never
Q3
multiple choice
Which platforms or approaches do you use for experimentation? Select all that apply.
  • In-house experimentation framework
  • Feature flag platform (e.g., LaunchDarkly, Flagsmith)
  • Third-party A/B tool (e.g., Optimizely, VWO, AB Tasty)
  • SQL/notebooks only (no dedicated tool)
  • Dashboarding tool (e.g., internal BI)
  • None of the above
Q4
numeric
In the last 3 months, how many experiments did you meaningfully contribute to?
Q5
rating
Setting up a standard A/B test is…
Q6
opinion scale
Analyzing a completed experiment is…
Q7
matrix
How are the following guardrails handled today?
Q8
multiple choice
Which controls are enforced today? Select all that apply.
  • Pre-launch checklist
  • Blocking deployment on missing instrumentation
  • Automated SRM alerting
  • Sequential testing / alpha spending
  • Max exposure or blast-radius limits
  • Quality gates for key metrics
  • Post-experiment QA template
  • None of the above
Q9
multiple choice
What primary decision rule do you use to call results?
  • Fixed p-value threshold (e.g., 0.05)
  • Bayesian decision rule
  • Business threshold / minimum detectable effect
  • Case-by-case judgement
  • No standard / not sure
Q10
multiple choice
Attention check: To confirm you’re paying attention, please select “Occasionally.”
  • Never
  • Rarely
  • Occasionally
  • Often
Q11
rating
I trust our experiment results to inform product decisions.
Q12
long text
What most undermines trust in results today? Please share specifics.
Max 600 chars
Q13
opinion scale
How confident are you acting on an experiment’s outcome, typically?
Q14
ranking
Rank the biggest blockers to reliable experimentation (top = biggest).
Q15
constant sum
Allocate 100 points across where effort typically goes for one experiment.
Q16
long text
What one change would most improve our experimentation workflow?
Max 600 chars
Q17
multiple choice
Why don’t you run experiments currently? Select all that apply.
  • Not enough traffic to test
  • Missing instrumentation / metrics
  • Tooling is hard to use
  • Unclear process or approvals
  • Lack of statistical support
  • Feature timelines too tight
  • We prioritize other methods (e.g., user research)
Q18
long text
What would help you start running experiments confidently?
Max 600 chars
Q19
multiple choice
What is your primary role?
  • Product manager
  • Engineer
  • Data scientist / analyst
  • Designer / UX
  • Growth / marketing
  • Other
Q20
multiple choice
Which team are you primarily part of?
  • Core product
  • Platform / infrastructure
  • Growth / monetization
  • Data / analytics
  • Other / cross-functional
Q21
multiple choice
How many years have you been involved in running or analyzing experiments?
  • Less than 1 year
  • 1–2 years
  • 3–5 years
  • 6–9 years
  • 10+ years
Q22
multiple choice
Where are you primarily located?
  • Americas
  • EMEA
  • APAC
  • Prefer not to say
Q23
multiple choice
Approximately how many employees are in your company?
  • 1–49
  • 50–249
  • 250–999
  • 1,000–4,999
  • 5,000+
  • Prefer not to say
Q24
long text
Anything else you’d like us to know about your experimentation experience?
Max 600 chars
Q25
ai interview
AI Interview: 2 Follow-up Questions on Experimentation UX & Trust
AI Interview
Q26
chat message
All set—thanks for sharing your perspective.

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