Fintech Ad Effectiveness: Brand Lift & Recall Study
Measures advertising recall, brand awareness (unaided and aided), consideration lift, and brand preference across major money and payment apps. Designed for market researchers evaluating fintech campaign ROI.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
25
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for your interest in this study. This survey asks about your experience with money and payment apps, and any related advertising you may have noticed recently. It should take approximately 5 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate.
By continuing, you consent to participate in this research.
Q2
Multiple Choice
In the last 3 months, which of the following money-related activities have you done using apps? Select all that apply.
Used a mobile banking app
Sent or received money with a peer-to-peer app
Paid with a mobile wallet in-store
Invested using a mobile app
Applied for a loan or buy-now-pay-later service via an app
Opened an online-only bank account
None of these
Q3
Long Text
When you think of apps for managing, sending, or investing money, which brand comes to mind first?
Max chars
Q4
Multiple Choice
Which of the following brands have you heard of? Select all that apply.
PayPal
Cash App
Venmo
Chime
Revolut
Wise
Robinhood
Coinbase
SoFi
Other (please specify)
I don't recognize any of these
Q5
Multiple Choice
In the past 4 weeks, have you seen any advertising for apps that help you manage, send, or invest money?
Yes
No
Not sure
Q6
Multiple Choice
Where did you see that advertising? Select all that apply.
Online video (e.g., YouTube, streaming)
Social media feed or stories
TV or connected TV (CTV)
Streaming audio or music app
Podcast
Outdoor or transit ad
Search ad
In-app ad
Website banner
Other (please specify)
Q7
Multiple Choice
Which brand was that ad for?
PayPal
Cash App
Venmo
Chime
Revolut
Wise
Robinhood
Coinbase
SoFi
Other (please specify)
Not sure / I don't remember
Q8
Long Text
Thinking about the ad you recalled, what stood out to you most? (For example: the message, a specific offer, the visuals, or something else.)
Max chars
Q9
Opinion Scale
How likely are you to consider using a money management or payment app in the next 6 months?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q10
Opinion Scale
Based on the ad you recalled, how likely are you to consider using that brand?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q11
Multiple Choice
If you had to choose one money or payment app today, which would you pick?
PayPal
Cash App
Venmo
Chime
Revolut
Wise
Robinhood
Coinbase
SoFi
Other (please specify)
None of these
Q12
Opinion Scale
To what extent do you agree or disagree: "Money and payment apps make managing my finances easier."
Please rank the features you value most when choosing a money or payment app (1 = most important).
Drag to order (top = most important)
Low, transparent fees
Security and fraud protection
Ease of use
Fast transfers and payments
Customer support quality
Rewards or cashback
Q16
AI Interview
We'd like to explore your thoughts on money app advertising a bit further. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q17
Long Text
Based on your responses in this survey, is there anything else you would like to share about money app advertising or your experiences with these apps?
Max chars
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Q19
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q20
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
Australia
India
Germany
France
Brazil
Mexico
South Africa
Other
Q21
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Working full-time
Working part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q23
Dropdown
Which best describes your total annual household income (before taxes)?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q24
Multiple Choice
Which smartphone operating system do you primarily use?
iOS (Apple)
Android (Google)
Other
I don't use a smartphone
Q25
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be used to help improve advertising and app experiences. We appreciate your time.
Frequently Asked Questions
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