Measure fintech ad effectiveness—brand lift, ad recall, awareness, consideration, and brand preference. Use this survey template to optimize campaign ROI.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
24
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
In the last 3 months, which of the following money-related activities have you done using apps? Select all that apply.
Used a mobile banking app
Sent or received money with a peer-to-peer app
Paid with a mobile wallet in-store
Invested using a mobile app
Applied for a loan or BNPL via an app
Opened an online-only bank account
None of these
Q2
Multiple Choice
In the past 4 weeks, have you seen any advertising for apps that help you manage, send, or invest money?
Yes
No
Not sure
Q3
Multiple Choice
Where did you see that ad? Select all that apply. (If you didn’t see any ads, you can skip this.)
Online video (e.g., YouTube, streaming)
Social media feed or stories
TV or connected TV (CTV)
Streaming audio or music app
Podcast
Outdoor or transit ad
Search ad
In-app ad
Website banner
Other
Q4
Short Text
If you recall an ad, what stood out to you? (e.g., message, offer, visuals)
Max 100 chars
Q5
Multiple Choice
Which brand was that ad for?
PayPal
Cash App
Venmo
Chime
Revolut
Wise
Robinhood
Coinbase
SoFi
Not sure/I don't remember
Q6
Short Text
When you think of fintech or money apps, which brand comes to mind first?
Max 100 chars
Q7
Multiple Choice
Which of the following brands have you heard of? Select all that apply.
PayPal
Cash App
Venmo
Chime
Revolut
Wise
Robinhood
Coinbase
SoFi
I don't recognize any of these
Q8
Opinion Scale
How likely are you to consider using a fintech app in the next 6 months?
Range: 1 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q9
Rating
Based on any ad you recalled, how likely are you to consider that brand?
Scale: 11 (star)
Min: Not at all likelyMax: Extremely likely
Q10
Ranking
Please rank the features you value most when choosing a fintech app (1 = most important).
Drag to order (top = most important)
Low, transparent fees
Security and fraud protection
Ease of use
Fast transfers and payments
Customer support quality
Rewards or cashback
Q11
Matrix
Please indicate your agreement with the following statements about fintech apps.
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Protects my data and privacy
•
•
•
•
•
Is safe for my money
•
•
•
•
•
Charges clear, fair fees
•
•
•
•
•
Is easy to navigate
•
•
•
•
•
Resolves issues quickly
•
•
•
•
•
Q12
Multiple Choice
If you had to choose a fintech app today, which would you pick?
PayPal
Cash App
Venmo
Chime
Revolut
Wise
Robinhood
Coinbase
SoFi
None of these
Q13
Multiple Choice
Quality check: To confirm you are paying attention, please select “Strongly agree.”
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Q14
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Q15
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q16
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
Australia
India
Germany
France
Brazil
Mexico
South Africa
Q17
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/Associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q18
Multiple Choice
What is your current employment status?
Working full-time
Working part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q19
Dropdown
Which best describes your total annual household income (before taxes)?
Under $25,000
$25,000–$49,999
$50,000–$74,999
$75,000–$99,999
$100,000–$149,999
$150,000 or more
Prefer not to say
Q20
Multiple Choice
Which smartphone operating system do you primarily use?
iOS (Apple)
Android (Google)
Other
I don't use a smartphone
Q21
Chat Message
Welcome! This brief survey asks about your recent use of money apps and any ads you may have seen. It should take about 5 minutes.
Q22
Long Text
Is there anything else you’d like to share about fintech ads or money apps?
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on fintech advertising
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q24
Chat Message
Thanks for completing the survey! Your responses have been recorded.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.