Q01
Long Text
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Fintech Ad Effectiveness: Brand Lift & Recall Study
Measures advertising recall, brand awareness (unaided and aided), consideration lift, and brand preference across major money and payment apps. Designed for market researchers evaluating fintech campaign ROI.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
25 questions · ~4 min
Q02
Multiple Choice
In the last 3 months, which of the following money-related activities have you done using apps? Select all that apply.
Q03
Long Text
When you think of apps for managing, sending, or investing money, which brand comes to mind first?
Q04
Multiple Choice
Which of the following brands have you heard of? Select all that apply.
Q05
Multiple Choice
In the past 4 weeks, have you seen any advertising for apps that help you manage, send, or invest money?
Q06
Long Text
How likely are you to consider using a money management or payment app in the next 6 months?
Q07
Long Text
To what extent do you agree or disagree: "Money and payment apps make managing my finances easier."
Q08
AI Interview
We'd like to explore your thoughts on money app advertising a bit further. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey! Your responses have been recorded and will be used to help improve advertising and app experiences. We appreciate your time.
Q11
Multiple Choice
Where did you see that advertising? Select all that apply.
Q12
Long Text
Based on the ad you recalled, how likely are you to consider using that brand?
Q13
Long Text
To what extent do you agree or disagree: "I trust money and payment apps with my personal financial information."
Q14
Long Text
Based on your responses in this survey, is there anything else you would like to share about money app advertising or your experiences with these apps?
Q15
Multiple Choice
What is your gender?
Q16
Multiple Choice
Which brand was that ad for?
Q17
Multiple Choice
If you had to choose one money or payment app today, which would you pick?
Q18
Long Text
To what extent do you agree or disagree: "Advertising for money apps helps me discover new features or services."
Q19
Long Text
Where do you currently live?
Q20
Long Text
Thinking about the ad you recalled, what stood out to you most? (For example: the message, a specific offer, the visuals, or something else.)
Q21
Long Text
Please rank the features you value most when choosing a money or payment app (1 = most important).
Q22
Long Text
What is the highest level of education you have completed?
Q23
Multiple Choice
What is your current employment status?
Q24
Long Text
Which best describes your total annual household income (before taxes)?
Q25
Multiple Choice
Which smartphone operating system do you primarily use?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.