In the last 3 months, which of the following money-related activities have you done using apps? Select all that apply.
- Used a mobile banking app
- Sent or received money with a peer-to-peer app
- Paid with a mobile wallet in-store
- Invested using a mobile app
- Applied for a loan or BNPL via an app
- Opened an online-only bank account
- None of these
In the past 4 weeks, have you seen any advertising for apps that help you manage, send, or invest money?
Where did you see that ad? Select all that apply. (If you didn’t see any ads, you can skip this.)
- Online video (e.g., YouTube, streaming)
- Social media feed or stories
- TV or connected TV (CTV)
- Streaming audio or music app
- Podcast
- Outdoor or transit ad
- Search ad
- In-app ad
- Website banner
- Other
If you recall an ad, what stood out to you? (e.g., message, offer, visuals)
Max 100 chars
Which brand was that ad for?
- PayPal
- Cash App
- Venmo
- Chime
- Revolut
- Wise
- Robinhood
- Coinbase
- SoFi
- Not sure/I don't remember
When you think of fintech or money apps, which brand comes to mind first?
Max 100 chars
Which of the following brands have you heard of? Select all that apply.
- PayPal
- Cash App
- Venmo
- Chime
- Revolut
- Wise
- Robinhood
- Coinbase
- SoFi
- I don't recognize any of these
How likely are you to consider using a fintech app in the next 6 months?
Based on any ad you recalled, how likely are you to consider that brand?
Please rank the features you value most when choosing a fintech app (1 = most important).
Please indicate your agreement with the following statements about fintech apps.
If you had to choose a fintech app today, which would you pick?
- PayPal
- Cash App
- Venmo
- Chime
- Revolut
- Wise
- Robinhood
- Coinbase
- SoFi
- None of these
Quality check: To confirm you are paying attention, please select “Strongly agree.”
- Strongly disagree
- Disagree
- Neither agree nor disagree
- Agree
- Strongly agree
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
What is your current employment status?
- Working full-time
- Working part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Which best describes your total annual household income (before taxes)?
Which smartphone operating system do you primarily use?
- iOS (Apple)
- Android (Google)
- Other
- I don't use a smartphone
Welcome! This brief survey asks about your recent use of money apps and any ads you may have seen. It should take about 5 minutes.
Is there anything else you’d like to share about fintech ads or money apps?
Max 600 chars
AI Interview: 2 Follow-up Questions on fintech advertising
Thanks for completing the survey! Your responses have been recorded.