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Product Integration Needs & Use Cases Survey Template

Get actionable feedback from active users to prioritize integrations and use cases that boost adoption. Uncover gaps, validate demand, and guide your roadmap.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This survey focuses on integrations you use today and those you want next.
Q2
Multiple Choice
Which tools do you currently connect with our product? Select all that apply. If none, select “No integrations connected today.”
  • Project management (e.g., Asana, Jira, Trello)
  • Team chat (e.g., Slack, Microsoft Teams)
  • CRM/marketing (e.g., Salesforce, HubSpot, Marketo)
  • Cloud storage (e.g., Google Drive, Dropbox, OneDrive)
  • BI/analytics (e.g., Looker, Tableau, Power BI)
  • Data warehouse (e.g., BigQuery, Snowflake, Redshift)
  • Identity/SSO (e.g., Okta, Azure AD)
  • Payments/billing (e.g., Stripe, Chargebee)
  • Workflow automation (e.g., Zapier, Make)
  • ITSM/helpdesk (e.g., ServiceNow, Zendesk, Jira Service Management)
  • Custom API/webhooks
  • No integrations connected today
Q3
Opinion Scale
In the past 30 days, how often did you use integrations in your workflows?
Range: 1 10
Min: NeverMid: About weeklyMax: Multiple times daily
Q4
Ranking
Rank these integration use cases by importance for your team (top = most important).
Drag to order (top = most important)
  1. Sync customer or project data
  2. Notify teams or stakeholders
  3. Automate multi-step workflows
  4. Import/export files or data
  5. Single sign-on and user provisioning
  6. Analytics or reporting dashboards
  7. Finance or billing updates
Q5
Multiple Choice
Which integration categories are missing or need improvement? Select all that apply.
  • Project management
  • Team chat
  • CRM/marketing
  • Cloud storage
  • BI/analytics
  • Data warehouse
  • Identity/SSO
  • Payments/billing
  • Workflow automation
  • ITSM/helpdesk
  • Custom API/webhooks
Other option allowed
Q6
Long Text
Name one integration you need most and the top two actions it should support.
Max 600 chars
Q7
Matrix
How important are the following integration capabilities for your team?
RowsNot neededSlightly usefulModerately usefulVery usefulCritical
Real-time or near real-time sync
Two-way data sync
No-code configuration
Webhook triggers
Bulk import/export
Field mapping and transformations
Admin controls and permissions
Q8
Rating
How comfortable are you configuring integrations yourself?
Scale: 10 (star)
Min: Not at allMax: Very comfortable
Q9
Constant Sum
Distribute 100 points across the outcomes you expect most from integrations.
Total must equal 100
  • Time saved
  • Fewer manual errors
  • Faster insights/decisions
  • Improved team visibility/communication
  • Reduced costs
  • Revenue impact (upsell/retention)
  • Compliance/security posture
Min per option: 0Whole numbers only
Q10
Multiple Choice
What most often blocks integration work today? Select all that apply.
  • Don’t have the needed integration
  • Setup is too complex
  • Permission or security constraints
  • Costs or pricing
  • Limited admin rights
  • Performance or rate limits
  • Data quality/consistency concerns
  • Not a current priority
Q11
Numeric
About how many team hours per week could integrations save? Enter a number.
Accepts a numeric value
Whole numbers only
Q12
Multiple Choice
Would you be interested in joining a limited beta for new integrations? Select one.
  • Yes
  • Maybe later
  • No
Q13
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I agree” only.
  • I agree
  • I disagree
  • Not sure
Q14
Long Text
Any other feedback about your integration needs or use cases?
Max 600 chars
Q15
AI Interview
AI Interview: 2 Follow-up Questions on your integration priorities
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 12
Q16
Multiple Choice
What is your primary role? Select one.
  • Individual contributor (technical)
  • Individual contributor (non-technical)
  • People manager
  • Executive/leadership
  • Operations
  • Product management
  • Data/analytics
  • IT/engineering
  • Other
Q17
Multiple Choice
What is your organization size? Select one.
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q18
Multiple Choice
Which industry best describes your organization? Select one.
  • Software/Technology
  • Professional services
  • Financial services
  • Healthcare/Life sciences
  • Education
  • Retail/eCommerce
  • Manufacturing
  • Media/Entertainment
  • Nonprofit/Public sector
  • Other
Q19
Numeric
Approximately how many people are in your immediate team? Enter a number.
Accepts a numeric value
Whole numbers only
Q20
Chat Message
Thank you for your time—your input will help us prioritize the right integrations.

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