Learn how visitors interpret cookie consent banners and use privacy preference centers. Reduce friction, boost opt-ins, and ensure GDPR/CMP compliance.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your recent experiences with consent banners and privacy preference centers. There are no right or wrong answers—please answer based on your own experience.
Q2
Dropdown
In the last 30 days, how often did you encounter cookie/consent banners on websites?
On nearly every visit
On most visits
About half of visits
On a few visits
Never
Q3
Multiple Choice
Which devices did you use for web browsing in the last 30 days? Select all that apply.
Desktop or laptop
Mobile phone
Tablet
Q4
Short Text
In one sentence, what do you think a consent banner is primarily for?
Max 100 chars
Q5
Matrix
Imagine a banner says: "We and partners use cookies for analytics, ads, and to improve your experience. Choose Accept all, Reject non-essential, or Manage settings." Please rate your agreement with the statements below.
Rows
Strongly disagree
Disagree
Not sure
Agree
Strongly agree
"Reject non-essential" allows only essential cookies.
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"Manage settings" should let me choose purposes (e.g., analytics, ads).
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Closing the banner without choosing should not set non-essential cookies.
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"Accept all" enables all purposes for all listed partners.
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I can revisit and change my choices later.
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Q6
Multiple Choice
Which controls have you seen on consent banners in the last 30 days? Select all that apply.
Accept all
Reject all
Reject non-essential
Manage settings
Choose by purpose (e.g., analytics, ads)
Choose by vendor/partner
Save and exit
Remind me later
Q7
Opinion Scale
On most sites you visited recently, how easy was it to find a clear "Reject" option on the banner?
Range: 1 – 10
Min: Very hardMid: NeutralMax: Very easy
Q8
Multiple Choice
In the last 30 days, did you open a site's privacy preference center/settings panel?
Yes, on multiple sites
Yes, on one site
Not in the last 30 days
I'm not sure
Q9
Multiple Choice
When in a preference center, what did you try to do? Select all that apply.
Turn off advertising
Turn off analytics/measurement
Set choices by purpose/category
Set choices by vendor/partner
Withdraw consent
Delete or reset choices
View partner list
Download or request my data
Save choices
Q10
Rating
Overall, how much control did you feel you had over data collection on most sites you visited recently?
Scale: 11 (star)
Min: NoneMax: A lot
Q11
Matrix
Thinking about banners and preference centers you used in the last 30 days, rate your agreement with the following:
Rows
Strongly disagree
Disagree
Neither
Agree
Strongly agree
The wording was clear and easy to understand.
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Options were presented with equal prominence.
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It was quick to compare choices (e.g., Accept vs Reject).
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I trusted the default settings.
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It was easy to find how to change my choices later.
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Q12
Ranking
Please rank what matters most to you in a consent interface (top = most important).
Drag to order (top = most important)
Clear wording
Equal prominence of Accept and Reject
Granular controls (purpose/vendor)
Minimal interruption
Transparency about partners
Q13
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q14
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary / gender diverse
Prefer not to say
Q15
Dropdown
Where do you currently live?
United States
United Kingdom
Canada
Australia
European Union (EU)
India
Other
Prefer not to say
Q16
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Master's degree
Doctorate
Professional degree
Prefer not to say
Q17
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Unemployed and seeking work
Not seeking work
Retired
Homemaker / caregiver
Prefer not to say
Q18
Opinion Scale
How comfortable are you changing privacy settings on websites?
Range: 1 – 10
Min: Not at allMid: ModeratelyMax: Very
Q19
Multiple Choice
Attention check: To confirm you're paying attention, please select "Prefer not to say" below.
Strongly disagree
Disagree
Neither
Agree
Prefer not to say
Q20
Long Text
Finally, what one change would most improve consent banners or preference centers for you?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Consent and Preference Choices
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q22
Chat Message
Thank you for your time—your feedback helps improve transparency and control.
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