Do you currently create content (e.g., video, audio, writing, streaming) for an audience?
- Yes, at least monthly
- Yes, but less than monthly
- No, I do not create content
Which best describes your current monetization situation?
- I currently monetize my content
- I plan to monetize in the next 12 months
- I do not plan to monetize
Which platform is your primary channel for audience and/or monetization? If you use multiple, pick the one where you earn the most or have the largest audience.
- YouTube
- TikTok
- Instagram
- Twitch
- X/Twitter
- Facebook
- Patreon / Memberships
- Substack / Newsletter
- Podcasts (Spotify/Apple/etc.)
- Blogs / Own website
- Stock media marketplaces
Roughly how large is your audience on your main platform (followers/subscribers)?
Thanks for your time. This study is for active or recent creators, so we’ll end here for you.
Overall, how fair is the revenue share you receive today from your primary platform? If you don’t currently monetize, answer based on your expectations.
What, if anything, makes the revenue share feel unfair or unclear to you? Please be specific.
Max 600 chars
Thinking about fees your platform charges today (e.g., service, transaction, payout), how reasonable are they?
Which platform fee types feel reasonable to you when clearly disclosed? Select all that apply.
- Payment processing fees
- Platform service/hosting fee
- Ad revenue share (platform’s cut)
- Tips/donations processing cut
- Subscription/membership fee
- Withdrawal/payout fee
Imagine a $100 revenue pot from your content. In a fair scenario, how should it be split? Please allocate 100 points across the items below.
Please rate your agreement with the following statements about fees and payouts on your primary platform today.
What percentage cut does your primary platform typically take today? Enter a number from 0 to 100.
Attention check: For this question only, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to answer
Rank the most important improvements platforms could make for creators (1 = top priority).
What one change would most improve fee and revenue-share fairness for you?
Max 600 chars
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you primarily reside?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
Which best describes your current work situation?
- Full-time creator
- Part-time creator with other job
- Employed (not creator)
- Self-employed (not creator)
- Student
- Not employed
- Prefer not to say
Approximate monthly income from creating content (before taxes), in USD or local equivalent:
Is there anything else you’d like to share about revenue share, fees, or payouts?
Max 600 chars
AI Interview: 2 Follow-up Questions on your responses
Thanks for completing the survey—your insights are appreciated!