Synthetic testing with AI personas

Create AI-generated respondent personas and run them through your survey before launch.

Synthetic testing lets you create AI personas with specific demographics, attitudes, and backgrounds, then run them through your survey to pressure-test question flow, logic, and quality before real respondents see it.

testingqualityaisynthetic10-20 minutesIntermediateResearchersSurvey designersQA teams

Steps

  1. Open the Test tab
    In the survey editor, click the Test tab. This shows the persona management table where you can create, edit, and select AI personas for testing.
    Open the Test tab
  2. Create personas
    Create personas in three ways: AI-generated (describe the persona and AI fills in details), from a template (pre-built demographic profiles), or manual (specify every detail yourself).
  3. Configure and run
    Select which personas to run, set the number of responses, and start the test. Synthetic respondents fill out the survey based on their persona characteristics.
  4. Review synthetic responses
    Synthetic responses appear in the Responses tab with a "synthetic" label. Compare how different personas answered to identify question issues, biased wording, or logic problems.

Synthetic testing is like a dress rehearsal for your survey. AI personas simulate real respondents, helping you catch issues before launch.

Personas can be created with AI assistance: just describe "a 35-year-old marketing manager who is skeptical of new tools" and the AI generates a complete persona profile.

Pre-built persona templates cover common demographics and archetypes, making it easy to test with a diverse set of simulated respondents.

Run history tracks all synthetic test runs, so you can compare results across iterations as you refine your survey.

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