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Create your first survey

A short walkthrough to build and launch your first QuestionPunk survey.

This article walks new users through survey creation, question selection, previewing, and publication.

getting-startedsurveysonboarding10-20 minutesBeginnerProduct researchersMarketersUX teamsStudents

Steps

  1. Create a new survey
    From the Start a study grid on Home, click the Survey tile and describe your research goal to generate one with AI, or click Templates or Blank study above the grid to start from a ready-made study or an empty editor. To rebuild a Qualtrics export, PDF, or Word questionnaire, click Survey and then Import an existing study below the description box.
    Create a new survey
  2. Add questions and blocks
    Use the question builder to add blocks. For each block choose a type: open-ended, multiple choice, opinion scale, rating, ranking, dropdown, matrix, AI interview, and more. Add optional follow-ups and validation rules.
    Add questions and blocks
  3. Preview and test
    Open the preview to simulate the respondent experience. Validate branching and follow-ups. Run a short pilot (5-20 respondents) or use synthetic testing to pressure-test your flow before going live.
    Preview and testPreview and test
  4. Configure settings
    Survey settings are organized into tabs: General (title, description, languages), Team (assign to a team), Display & Branding (progress bar, branding), Completion & Closed (redirect URL, closed message, nav buttons), Availability & Limits (response limit, scheduling, quotas, AI budget cap), Privacy & Access (Minimize IP and location data, cookie consent, browser restrictions, multiple submissions, session resumption), and Integrations (panel settings, Google Sheets, tracking pixels).
    Configure settingsConfigure settings
  5. Launch and monitor
    Publish the survey and distribute it using the available distribution options. Monitor responses in real time from the Results tab.

Start by picking a method from the Start a study grid on Home: Survey, Voice study, Quiz, Usability test, Concept test, AI focus group, or Diary study. Describe your research goal to generate a draft with AI, or click Templates or Blank study above the grid to start from a ready-made study or an empty editor.

Add question blocks and pick types (open-ended, multiple choice, scale, AI interview, and more). Use the preview to confirm the conversation flow.

Set targeting parameters and QA checks before launching. Use a small pilot or synthetic respondents to validate flow and timing.

Examples

  • A 5-question customer satisfaction mini-survey that uses a rating scale and one open-ended follow-up.
  • An employee pulse check with conditional branching based on department.