Create your first survey
A short walkthrough to build and launch your first QuestionPunk survey.
This article walks new users through survey creation, question selection, previewing, and publication.
getting-startedsurveysonboarding10–20 minutesBeginnerProduct researchersMarketersUX teamsStudents
Start by creating a new survey and choose whether to generate a survey with AI, select a template, or start from scratch.
Add question blocks and pick types (open-ended, multiple choice, scale). Use the preview to confirm the conversation flow.
Set targeting parameters and QA checks before launching. Use a small pilot to validate flow and timing.
Examples
- A 5-question customer satisfaction mini-survey that uses a rating scale and one open-ended follow-up.
- An employee pulse check with conditional branching based on department.
Steps
- Create a new surveyFrom the dashboard click Create. Choose whether to start from scratch, use AI to generate a survey, or pick a template that matches your goal.


- Add questions and blocksUse the question builder to add blocks. For each block choose a type (open-ended, multiple choice, scale). Add optional follow-ups and validation rules.

- Preview and testOpen the preview to simulate respondent flow. Validate branching and follow-ups. Run a short pilot (5–20 respondents) to catch wording or logic issues.


- Configure settingsSet allowed browsers, multiple submission, and quality checks (attention questions, minimum response times) before launching to a larger audience.


- Launch and monitorPublish the survey and distribute it using the available distribution options.