Create your first survey

A short walkthrough to build and launch your first QuestionPunk survey.

This article walks new users through survey creation, question selection, previewing, and publication.

getting-startedsurveysonboarding10-20 minutesBeginnerProduct researchersMarketersUX teamsStudents

Create a new survey
From the dashboard, describe your research goal to generate a survey with AI, click Start with Templates to use a template, or click Start from Scratch to build from a blank canvas.
Add questions and blocks
Use the question builder to add blocks. For each block choose a type: open-ended, multiple choice, opinion scale, rating, ranking, dropdown, matrix, AI interview, and more. Add optional follow-ups and validation rules.
Preview and test
Open the preview to simulate the respondent experience. Validate branching and follow-ups. Run a short pilot (5-20 respondents) or use synthetic testing to pressure-test your flow before going live.
Configure settings
Set allowed browsers, multiple submission rules, and quality checks (attention questions, minimum response times) before launching to a larger audience.
Launch and monitor
Publish the survey and distribute it using the available distribution options. Monitor responses in real time from the Responses tab.

Start by creating a new survey and choose whether to generate a survey with AI, select a template, or start from scratch.

Add question blocks and pick types (open-ended, multiple choice, scale, AI interview, and more). Use the preview to confirm the conversation flow.

Set targeting parameters and QA checks before launching. Use a small pilot or synthetic respondents to validate flow and timing.

A 5-question customer satisfaction mini-survey that uses a rating scale and one open-ended follow-up.
An employee pulse check with conditional branching based on department.