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Templates speed up research setup for common use-cases.

Templates are pre-built survey flows for specific research goals (e.g., NPS, concept testing, usability). They include suggested question types and AI interview questions that you can edit before you publish.

getting-startedtemplatesproduct-research5-10 minutes to choose and adaptBeginnerResearchersMarketers

Steps

  1. Browse by category
    From Home, click Templates above the Start a study grid. Filter by template type or topic.
    Browse by categoryBrowse by category
  2. Preview template flow
    Preview the survey flow, the question count, the AI interviews, and the available languages before using it.
    Preview template flow
  3. Customize
    Edit text, add or remove questions, tweak branching rules, and change the AI personality to fit your brand.
  4. Pilot
    Run a short pilot and refine labels and examples. Use synthetic testing to quickly validate the flow.

Browse templates to find a starting point that matches your research goal. Templates include recommended question types and suggested logic.

Customize any template: edit questions, add branching, or change the AI personality to fit your brand.

Tip: Start from a template, run a short pilot, and iterate on wording and follow-ups based on pilot responses.

Examples

  • NPS template
  • Usability test template (moderated style)