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E-Commerce Quote, Billing & Post-Purchase CX Survey

Measures customer experience across the online quote request, checkout/billing, and post-purchase workflow journey. Designed for e-commerce teams seeking to identify friction points and prioritize improvements that boost satisfaction and conversion.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

23

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome, and thank you for participating in this survey about your online purchasing experiences — including requesting quotes, billing and checkout, and post-purchase activities. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions and experiences. All responses are confidential and will be reported only in aggregate. No individual responses will be shared.
Q2
Multiple Choice
Approximately how many online purchases have you made in the past 3 months?
  • 0 purchases
  • 1–2
  • 3–5
  • 6–10
  • 11+
Q3
Dropdown
Approximately how much do you typically spend per online order? (Think about the past 3 months, in your local currency.)
  • Under $25
  • $25–$49
  • $50–$99
  • $100–$249
  • $250–$499
  • $500+
  • Prefer not to say
Q4
Multiple Choice
In the past 6 months, have you requested an online quote or custom price before making a purchase?
  • Yes
  • No
  • Not sure
Q5
Multiple Choice
Through which channel(s) did you request that quote? Select all that apply.
  • On-site quote tool or form
  • Live chat with an agent
  • Email
  • Phone call
  • Marketplace messaging (e.g., Etsy, eBay)
  • Social media or direct message (e.g., Instagram, WhatsApp)
  • Other (please specify)
Q6
Opinion Scale
How would you rate the speed at which you received your quote?
Range: 1 7
Min: Extremely slowMid: NeutralMax: Extremely fast
Q7
Ranking
When requesting an online quote, please rank the following factors from most to least important to you.
Drag to order (top = most important)
  1. Speed of receiving the quote
  2. Accuracy and transparency of pricing
  3. Ability to negotiate or customize
  4. Ease of the request process
  5. Responsiveness of communication
Q8
Multiple Choice
Which payment methods do you prefer to use for online purchases? Select up to 3.
  • Debit or credit card
  • Digital wallet (e.g., Apple Pay, Google Pay)
  • PayPal
  • Buy now, pay later (e.g., Klarna, Afterpay)
  • Bank transfer
  • Cash on delivery
  • Store gift card or store credit
  • Other (please specify)
Q9
Opinion Scale
In the past 3 months, how often have you encountered unexpected fees or charges during online checkout?
Range: 1 5
Min: NeverMid: NeutralMax: Very often
Q10
Opinion Scale
In the past 3 months, how often have you experienced a payment failure or processing error during online checkout?
Range: 1 5
Min: NeverMid: NeutralMax: Very often
Q11
Opinion Scale
In the past 3 months, how often have you abandoned an online checkout because the process was too long or confusing?
Range: 1 5
Min: NeverMid: NeutralMax: Very often
Q12
Opinion Scale
In the past 3 months, how often has your preferred payment method not been available at an online checkout?
Range: 1 5
Min: NeverMid: NeutralMax: Very often
Q13
Multiple Choice
How do you prefer to receive your receipts or invoices after an online purchase? Select all that apply.
  • Email
  • Downloadable immediately after checkout
  • In my account dashboard
  • Text or SMS
  • Messaging app (e.g., WhatsApp)
  • I don't need receipts or invoices
Q14
Ranking
Please rank the following post-purchase activities by how important they are to you (1 = most important).
Drag to order (top = most important)
  1. Track shipment status
  2. Start a return or exchange
  3. Contact customer support
  4. Reorder the same item
  5. Download invoice or receipt
Q15
Multiple Choice
In the past 12 months, have you returned or exchanged an item purchased online?
  • Yes
  • No
  • Not sure
Q16
Opinion Scale
How satisfied were you with your most recent online return or exchange experience?
Range: 1 7
Min: Extremely dissatisfiedMid: NeutralMax: Extremely satisfied
Q17
Opinion Scale
Overall, how satisfied are you with the post-purchase experience (tracking, returns, support) of the online stores you use most?
Range: 1 7
Min: Extremely dissatisfiedMid: NeutralMax: Extremely satisfied
Q18
Long Text
Based on your experiences, what is one improvement you would most like to see in online quotes, billing, or post-purchase processes?
Max chars
Q19
AI Interview
Thank you for your responses so far. We'd like to explore your experiences with online quotes, billing, or post-purchase processes in a bit more depth. Please share any additional thoughts or specific experiences that stand out to you.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q20
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q21
Multiple Choice
Which of the following best describes your gender?
  • Man
  • Woman
  • Non-binary / gender diverse
  • Prefer not to say
Q22
Dropdown
In which region do you currently reside?
  • United States
  • Canada
  • United Kingdom
  • European Union
  • India
  • Australia / New Zealand
  • Other
Q23
Chat Message
Thank you for completing this survey. Your feedback will directly inform improvements to online quote, billing, and post-purchase experiences. We appreciate your time.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.

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