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E-Commerce Quote, Billing & Post-Purchase CX Survey

Measures customer experience across the online quote request, checkout/billing, and post-purchase workflow journey. Designed for e-commerce teams seeking to identify friction points and prioritize improvements that boost satisfaction and conversion.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Welcome, and thank you for participating in this survey about your online purchasing experiences — including requesting quotes, billing and checkout, and post-purchase activities. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions and experiences. All responses are confidential and will be reported only in aggregate. No individual responses will be shared.

Q02
Multiple Choice

Approximately how many online purchases have you made in the past 3 months?

Q03
Multiple Choice

In the past 6 months, have you requested an online quote or custom price before making a purchase?

Q04
Multiple Choice

Which payment methods do you prefer to use for online purchases? Select up to 3.

Q05
Long Text

Please rank the following post-purchase activities by how important they are to you (1 = most important).

Q06
Long Text

Based on your experiences, what is one improvement you would most like to see in online quotes, billing, or post-purchase processes?

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for completing this survey. Your feedback will directly inform improvements to online quote, billing, and post-purchase experiences. We appreciate your time.

Q09
Long Text

Approximately how much do you typically spend per online order? (Think about the past 3 months, in your local currency.)

Q10
Multiple Choice

Through which channel(s) did you request that quote? Select all that apply.

Q11
Long Text

In the past 3 months, how often have you encountered unexpected fees or charges during online checkout?

Q12
Multiple Choice

In the past 12 months, have you returned or exchanged an item purchased online?

Q13
AI Interview

Thank you for your responses so far. We'd like to explore your experiences with online quotes, billing, or post-purchase processes in a bit more depth. Please share any additional thoughts or specific experiences that stand out to you.

Q14
Multiple Choice

Which of the following best describes your gender?

Q15
Long Text

How would you rate the speed at which you received your quote?

Q16
Long Text

In the past 3 months, how often have you experienced a payment failure or processing error during online checkout?

Q17
Long Text

How satisfied were you with your most recent online return or exchange experience?

Q18
Long Text

In which region do you currently reside?

Q19
Long Text

When requesting an online quote, please rank the following factors from most to least important to you.

Q20
Long Text

In the past 3 months, how often have you abandoned an online checkout because the process was too long or confusing?

Q21
Long Text

Overall, how satisfied are you with the post-purchase experience (tracking, returns, support) of the online stores you use most?

Q22
Long Text

In the past 3 months, how often has your preferred payment method not been available at an online checkout?

Q23
Multiple Choice

How do you prefer to receive your receipts or invoices after an online purchase? Select all that apply.

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.