Q01
Long Text
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Startup Assumption Certainty Assessment
A diagnostic survey for startup founders to systematically evaluate evidence-backed certainty across customer, problem, channel, and revenue assumptions, enabling prioritized validation planning.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
Which stage best describes your venture right now?
Q03
Long Text
Based on your evidence from the last 60 days, how certain are you about who your primary customer is?
Q04
Long Text
Based on your evidence from the last 60 days, how certain are you about the core problem your primary customer needs solved?
Q05
Long Text
For the next 6 months, how certain are you about which acquisition channel will most effectively reach your primary customer?
Q06
Long Text
For the first 12 months post-launch, how certain are you that your revenue model will generate sustainable income?
Q07
AI Interview
You rated your certainty across four key assumption areas. I'd like to understand what's behind those ratings. Let's start with the area where you feel least certain—what makes that assumption feel risky right now?
Q08
Long Text
Rank the following assumption areas by how urgently they need validation (1 = most urgent).
Q09
Long Text
Based on your responses in this survey, please share any additional thoughts about your assumptions, uncertainties, or validation plans.
Q10
Long Text
What is your current role?
Q11
Long Text
Thank you for completing the Assumption Certainty Assessment! Your responses will help you prioritize your next validation experiments. We wish you the best with your venture.
Q12
Multiple Choice
Which of the following evidence sources have informed your understanding of your primary customer in the last 60 days? (Select all that apply.)
Q13
Long Text
How certain are you that you can reliably identify and reach individuals in this customer segment?
Q14
Long Text
How certain are you that this problem is painful enough for customers to actively seek and pay for a solution?
Q15
Long Text
For the next 6 months, how certain are you about your expected customer acquisition cost through this channel?
Q16
Long Text
For the first 12 months post-launch, how certain are you about your expected unit economics (e.g., margins, lifetime value vs. acquisition cost)?
Q17
Long Text
When do you plan to run your next key validation activity?
Q18
Long Text
How many full-time team members are in your venture today?
Q19
Long Text
Briefly describe the specific experiment or activity you will run next to reduce your biggest uncertainty.
Q20
Long Text
How long have you been working on this venture?
Q21
Long Text
What industry or market are you primarily targeting?
Q22
Long Text
Where is your venture primarily based?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.