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Startup Assumption Validation Survey Template for Founders

Score your confidence in customer, problem, channel, and revenue assumptions to prioritize experiments, de-risk decisions, and boost product-market fit.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Multiple Choice
Which stage best describes your venture right now?
  • Idea only
  • Prototype (pre-MVP)
  • Beta with users
  • Launched (pre-revenue)
  • Launched (revenue)
Q2
Matrix
Based on evidence from the last 60 days, how certain are you about the following for your primary customer segment today?
Rows1 Very uncertain234 Neutral567 Very certain
Who the primary buyer is•••••••
Who the primary user is•••••••
ICP attributes (industry/size/role)•••••••
How they currently address the need•••••••
Decision-making process and stakeholders•••••••
Budget ownership/availability•••••••
Q3
Multiple Choice
Which evidence sources inform your current customer understanding? (select all that apply; last 60 days)
  • 5 or more interview summaries
  • 1-4 interview summaries
  • Pilot or paid proof of concept (POC)
  • Waitlist/signups with segment info
  • Web analytics indicating this segment
  • CRM-qualified target accounts
  • Internal team judgment only
Q4
Matrix
For your primary segment today, how certain are you about the problem specifics?
Rows1 Very uncertain234 Neutral567 Very certain
Problem severity for the segment•••••••
Occurrence frequency•••••••
Adequacy of current alternatives•••••••
Willingness to pay to solve it•••••••
Urgency (must-have vs. nice-to-have)•••••••
Quantified impact if solved•••••••
Q5
Matrix
For the next 6 months, how certain are your go-to-market assumptions?
Rows1 Very uncertain234 Neutral567 Very certain
Primary acquisition channel effectiveness•••••••
Expected customer acquisition cost (CAC)•••••••
Lead-to-customer conversion rate•••••••
Average sales cycle length•••••••
Partner/channel feasibility•••••••
Scalability at target budget•••••••
Q6
Matrix
For the first 12 months post-launch, how certain are your revenue assumptions?
Rows1 Very uncertain234 Neutral567 Very certain
Pricing model fit (e.g., subscription, usage)•••••••
Average contract value (ACV)•••••••
Gross margin•••••••
Retention/churn expectations•••••••
Expansion/upsell potential•••••••
Payback period•••••••
Q7
Opinion Scale
Overall, how certain are you about your primary customer definition today?
Range: 1 – 10
Min: Very uncertainMid: NeutralMax: Very certain
Q8
Opinion Scale
Overall, how certain are you about the problem your customer most wants solved today?
Range: 1 – 10
Min: Very uncertainMid: NeutralMax: Very certain
Q9
Opinion Scale
For the next 6 months, how certain are you about your primary acquisition channel?
Range: 1 – 10
Min: Very uncertainMid: NeutralMax: Very certain
Q10
Opinion Scale
For the first 12 months post-launch, how certain are you about your revenue model?
Range: 1 – 10
Min: Very uncertainMid: NeutralMax: Very certain
Q11
Multiple Choice
Attention check: To confirm you’re paying attention, please select “Neutral.”
  • Strongly disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
Q12
Constant Sum
Allocate 100 points across the four areas to reflect your current certainty.
Total must equal 100
  • Customer
  • Problem
  • Channel
  • Revenue
Min per option: 0Whole numbers only
Q13
Ranking
Rank the areas that need validation next (1 = top priority).
Drag to order (top = most important)
  1. Customer
  2. Problem
  3. Channel
  4. Revenue
Q14
Dropdown
When will you run your next key validation activity?
  • Next 2 weeks
  • Next 30 days
  • Next 60 days
  • Next 90 days
  • Beyond 90 days
Q15
Short Text
What specific experiment will you run next to reduce uncertainty?
Max 100 chars
Q16
Long Text
Briefly note the main evidence driving your current certainty (last 60 days).
Max 600 chars
Q17
Dropdown
What is your current role?
  • Founder/CEO
  • Founder/CTO
  • Founder/COO
  • Founder (other)
  • Non-founder leader
  • Individual contributor
  • Other
Q18
Dropdown
How many full-time team members are in your venture today?
  • Just me
  • 2-5
  • 6-10
  • 11-25
  • 26-50
  • 51-100
  • 101+
Q19
Dropdown
How long have you been working on this venture?
  • Less than 3 months
  • 3-6 months
  • 6-12 months
  • 1-2 years
  • More than 2 years
Q20
Short Text
What industry/market are you primarily targeting?
Max 100 chars
Q21
Short Text
Where are you primarily based (city, country)?
Max 100 chars
Q22
Chat Message
Welcome! This short survey helps you prioritize validation by capturing your current certainty and recent evidence. It should take about 5–7 minutes.
Q23
Long Text
Anything else you’d like to add about your assumptions or plans?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on your certainty snapshot
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q25
Chat Message
Thank you for completing the snapshot! We appreciate your time and wish you the best with your next validation steps.

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