A diagnostic survey for startup founders to systematically evaluate evidence-backed certainty across customer, problem, channel, and revenue assumptions, enabling prioritized validation planning.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
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Real-time sentiment and insight detection
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Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to the Startup Assumption Certainty Assessment.
This survey helps you systematically evaluate your certainty across key startup assumptions—customer, problem, channel, and revenue—so you can prioritize your next validation experiments.
It should take approximately 5–7 minutes. There are no right or wrong answers; we are interested in your honest assessment based on current evidence. Your responses are confidential and will be reported in aggregate only. Participation is entirely voluntary—you may stop at any time.
Q2
Multiple Choice
Which stage best describes your venture right now?
Idea only
Prototype (pre-MVP)
Beta with users
Launched (pre-revenue)
Launched (generating revenue)
Q3
Multiple Choice
Which of the following evidence sources have informed your understanding of your primary customer in the last 60 days? (Select all that apply.)
5 or more customer interview summaries
1–4 customer interview summaries
Pilot or paid proof of concept (POC)
Waitlist or signups with segment data
Web analytics indicating this segment
CRM-qualified target accounts
Internal team judgment only
Other
Q4
Opinion Scale
Based on your evidence from the last 60 days, how certain are you about who your primary customer is?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q5
Opinion Scale
How certain are you that you can reliably identify and reach individuals in this customer segment?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q6
Opinion Scale
Based on your evidence from the last 60 days, how certain are you about the core problem your primary customer needs solved?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q7
Opinion Scale
How certain are you that this problem is painful enough for customers to actively seek and pay for a solution?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q8
Opinion Scale
For the next 6 months, how certain are you about which acquisition channel will most effectively reach your primary customer?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q9
Opinion Scale
For the next 6 months, how certain are you about your expected customer acquisition cost through this channel?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q10
Opinion Scale
For the first 12 months post-launch, how certain are you that your revenue model will generate sustainable income?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q11
Opinion Scale
For the first 12 months post-launch, how certain are you about your expected unit economics (e.g., margins, lifetime value vs. acquisition cost)?
Range: 1 – 7
Min: Not at all certainMid: NeutralMax: Extremely certain
Q12
AI Interview
You rated your certainty across four key assumption areas. I'd like to understand what's behind those ratings. Let's start with the area where you feel least certain—what makes that assumption feel risky right now?
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 6
Q13
Ranking
Rank the following assumption areas by how urgently they need validation (1 = most urgent).
Drag to order (top = most important)
Customer
Problem
Channel
Revenue
Q14
Dropdown
When do you plan to run your next key validation activity?
Next 2 weeks
Next 30 days
Next 60 days
Next 90 days
Beyond 90 days
Q15
Long Text
Briefly describe the specific experiment or activity you will run next to reduce your biggest uncertainty.
Max chars
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts about your assumptions, uncertainties, or validation plans.
Max chars
Q17
Dropdown
What is your current role?
Founder / CEO
Founder / CTO
Founder / COO
Founder (other)
Non-founder leader
Individual contributor
Other
Q18
Dropdown
How many full-time team members are in your venture today?
Just me
2–5
6–10
11–25
26–50
51–100
101+
Q19
Dropdown
How long have you been working on this venture?
Less than 3 months
3–6 months
6–12 months
1–2 years
More than 2 years
Q20
Dropdown
What industry or market are you primarily targeting?
SaaS / Software
E-commerce / Retail
Fintech / Financial Services
Healthcare / Biotech
Education / EdTech
Consumer Apps / Social
Hardware / IoT
Marketplace / Platform
Professional Services / Consulting
Climate / Sustainability
Other
Q21
Dropdown
Where is your venture primarily based?
North America
Europe
United Kingdom
Asia-Pacific
Latin America
Middle East & Africa
Other
Q22
Chat Message
Thank you for completing the Assumption Certainty Assessment! Your responses will help you prioritize your next validation experiments. We wish you the best with your venture.
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