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Fintech and Financial App User Segmentation Survey Template

Segment fintech app users by behavior, needs, and demographics. Build personas and prioritize features with data-backed insights.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
chat message
Welcome! This short survey asks about your use of financial apps, what matters to you, and a few demographics. There are no right or wrong answers.
Q2
multiple choice
How often do you use any financial app (banking, payments, investing)?
  • Daily
  • Several times a week
  • Once a week
  • A few times a month
  • Monthly or less
  • Never
Q3
multiple choice
Which types of financial apps or services do you currently use? Select all that apply.
  • Mobile banking app from my bank
  • Neobank or digital-only bank
  • Person-to-person payments (e.g., Venmo, Cash App)
  • Buy now, pay later (BNPL)
  • Budgeting or expense tracking app
  • Investment or stock trading app
  • Robo-advisor or automated investing
  • Cryptocurrency exchange or wallet
  • Savings or round-up app
  • Credit score/monitoring app
  • None of the above
  • Other
Q4
short text
What is the one financial app you use most often? (Optional)
Max 100 chars
Q5
matrix
In the past 3 months, how often did you use financial apps for each task?
Q6
multiple choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • I prefer to skip this question
  • Banana
Q7
rating
Overall, how satisfied are you with the financial apps you use?
Q8
opinion scale
How much do you trust financial apps to keep your money and data safe?
Q9
ranking
Rank the following factors from most to least important when choosing a financial app.
Q10
constant sum
Allocate 100 points across these factors to show their relative importance (higher = more important).
Q11
multiple choice
Which, if any, would you consider trying in the next 6 months? Select all that apply.
  • Open an account with a neobank
  • Use buy now, pay later for a purchase
  • Try a robo-advisor
  • Start using a cryptocurrency wallet or exchange
  • Use a round-up savings tool
  • Get an earned wage access/paycheck advance service
  • None of the above
  • Other
Q12
numeric
What is the maximum monthly fee you would be willing to pay for a financial app that meets your needs? (USD)
Q13
multiple choice
Which device do you mainly use for financial apps?
  • Smartphone
  • Tablet
  • Laptop/Desktop
  • Other
Q14
multiple choice
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q15
multiple choice
Which best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe (optional text next)
  • Prefer not to say
Q16
short text
If you prefer to self-describe your gender, please enter it here. (Optional)
Max 100 chars
Q17
short text
Country where you currently live:
Max 100 chars
Q18
multiple choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or GED
  • Some college or 2-year degree
  • Bachelor’s degree
  • Graduate or professional degree
  • Other
  • Prefer not to say
Q19
multiple choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker
  • Unemployed
  • Retired
  • Unable to work
  • Prefer not to say
Q20
multiple choice
What is your total household income before taxes?
  • Under $25,000
  • $25,000–$49,999
  • $50,000–$74,999
  • $75,000–$99,999
  • $100,000–$149,999
  • $150,000 or more
  • Prefer not to say
Q21
long text
Is there anything else you’d like to share about your experiences with financial apps? (Optional)
Max 600 chars
Q22
ai interview
AI Interview: 2 Follow-up Questions on your financial app use
AI Interview
Q23
chat message
Thank you for your time—your responses have been recorded.

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Fintech and Financial App User Segmentation Survey Template - Survey Template | QuestionPunk