Welcome! In the next questions, please consider a paid plan for a consumer fintech app you might use in the next 30 days. The plan includes: account aggregation, budgeting insights, bill tracking, credit score monitoring, fraud alerts, and priority in-app support. Your answers are anonymous and for research only.
Do you currently pay for any consumer fintech app or service?
- Yes, currently pay
- Not now, but paid in the last 12 months
- Never paid for a fintech app
Attention check: To confirm you are paying attention, please select "Agree".
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
How likely are you to consider a paid plan like this in the next 30 days?
- Very unlikely
- Unlikely
- Neither likely nor unlikely
- Likely
- Very likely
At what monthly price would this plan be so inexpensive that you would question its quality? Enter a number only (no currency symbols), in your local currency.
At what monthly price would this plan be a bargain—great value for the money? Enter a number only (no currency symbols), in your local currency.
At what monthly price would this plan start to feel expensive but still worth considering? Enter a number only (no currency symbols), in your local currency.
At what monthly price would this plan be too expensive for you to consider? Enter a number only (no currency symbols), in your local currency.
Which monthly price band feels reasonable for a Standard plan with the features described?
Allocate a total of 100 points across these features to reflect their importance to you in a paid plan. Points must sum to 100.
Which billing cadence do you prefer for a fintech subscription?
- Monthly
- Quarterly (every 3 months)
- Semiannual (every 6 months)
- Annual
What minimum discount (in %) would make you choose annual billing instead of monthly? Enter a whole number (0-100).
Is there anything else you want to share about your pricing expectations or must-have features for a paid fintech plan?
Max 600 chars
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you currently live?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor's degree
- Graduate or professional degree
- Prefer not to say
Which best describes your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed and looking
- Not working by choice
- Retired
- Prefer not to say
Thank you for your time—your feedback helps us design better pricing and features. end
AI Interview: 2 Follow-up Questions on your pricing thresholds and plan preferences