Q01
Long Text
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Fintech Subscription Pricing Sensitivity & Feature Priority Survey
Measures consumer price sensitivity using Van Westendorp methodology, feature prioritization, and billing preferences for fintech subscription plans. Designed for product and pricing teams evaluating consumer willingness to pay across global markets.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
Do you currently pay for any consumer fintech app or service (e.g., budgeting tools, investment platforms, credit monitoring)?
Q03
Long Text
<p>Please carefully read the following plan description before answering the next set of questions.</p><p><strong>Proposed Fintech Subscription Plan</strong></p><p>A monthly paid plan for a consumer fintech app that includes:</p><p>Account aggregation (view all accounts in one place)</p><p>Budgeting insights and spending analysis</p><p>Bill tracking and payment reminders</p><p>Credit score monitoring</p><p>Fraud alerts and security notifications</p><p>Priority in-app support</p><p>Please keep this plan in mind as you answer the following questions.</p>
Q04
Long Text
How likely are you to subscribe to a paid plan like this in the next 30 days?
Q05
Long Text
At what monthly price (in your local currency) would this plan be so inexpensive that you would question its quality? Please enter a number only.
Q06
Long Text
Please rank the following features from most important (1) to least important (6) for a paid fintech plan.
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about your pricing expectations or must-have features for a paid fintech plan?
Q08
Long Text
What is your age?
Q09
Long Text
Thank you for completing this survey. Your feedback will help us design better pricing and features for consumer fintech products. You may now close this window.
Q10
Long Text
How would you rate the overall value of this plan based on the features described?
Q11
Long Text
At what monthly price (in your local currency) would this plan feel like a bargain — great value for the money? Please enter a number only.
Q12
Multiple Choice
Which billing cadence do you prefer for a fintech subscription?
Q13
AI Interview
We'd like to understand your pricing perspective a bit more. An AI moderator will ask you a couple of brief follow-up questions about the prices and features you selected.
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
At what monthly price (in your local currency) would this plan start to feel expensive, but you would still consider it? Please enter a number only.
Q16
Long Text
What is the minimum discount that would make you choose annual billing instead of monthly?
Q17
Long Text
In which region do you currently live?
Q18
Long Text
At what monthly price (in your local currency) would this plan be too expensive for you to consider at all? Please enter a number only.
Q19
Multiple Choice
What is the highest level of education you have completed?
Q20
Long Text
Which monthly price band (in USD) feels most reasonable for a Standard plan with the features described?
Q21
Multiple Choice
Which best describes your current employment status?
Q22
Long Text
Which range best describes your annual household income (before taxes) in USD?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.