Measures consumer price sensitivity using Van Westendorp methodology, feature prioritization, and billing preferences for fintech subscription plans. Designed for product and pricing teams evaluating consumer willingness to pay across global markets.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this research survey on fintech subscription pricing. This survey takes approximately 5–7 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are anonymous, will be reported in aggregate, and used for internal product research purposes only.
Please proceed to begin.
Q2
Multiple Choice
Do you currently pay for any consumer fintech app or service (e.g., budgeting tools, investment platforms, credit monitoring)?
Yes, I currently pay for one or more
Not now, but I paid for one in the last 12 months
I have never paid for a fintech app
Q3
Chat Message
<p>Please carefully read the following plan description before answering the next set of questions.</p><p><strong>Proposed Fintech Subscription Plan</strong></p><p>A monthly paid plan for a consumer fintech app that includes:</p><p>Account aggregation (view all accounts in one place)</p><p>Budgeting insights and spending analysis</p><p>Bill tracking and payment reminders</p><p>Credit score monitoring</p><p>Fraud alerts and security notifications</p><p>Priority in-app support</p><p>Please keep this plan in mind as you answer the following questions.</p>
Q4
Opinion Scale
How likely are you to subscribe to a paid plan like this in the next 30 days?
Range: 1 – 5
Min: Very unlikelyMid: NeutralMax: Very likely
Q5
Opinion Scale
How would you rate the overall value of this plan based on the features described?
Range: 1 – 7
Min: Extremely poor valueMid: NeutralMax: Extremely good value
Q6
Long Text
At what monthly price (in your local currency) would this plan be so inexpensive that you would question its quality? Please enter a number only.
Max chars
Q7
Long Text
At what monthly price (in your local currency) would this plan feel like a bargain — great value for the money? Please enter a number only.
Max chars
Q8
Long Text
At what monthly price (in your local currency) would this plan start to feel expensive, but you would still consider it? Please enter a number only.
Max chars
Q9
Long Text
At what monthly price (in your local currency) would this plan be too expensive for you to consider at all? Please enter a number only.
Max chars
Q10
Dropdown
Which monthly price band (in USD) feels most reasonable for a Standard plan with the features described?
Under $5
$5 – $9
$10 – $14
$15 – $19
$20 – $29
$30 or more
Q11
Ranking
Please rank the following features from most important (1) to least important (6) for a paid fintech plan.
Drag to order (top = most important)
Account aggregation
Budgeting insights
Bill tracking
Credit score monitoring
Fraud alerts
Priority in-app support
Q12
Multiple Choice
Which billing cadence do you prefer for a fintech subscription?
Monthly
Quarterly (every 3 months)
Semiannual (every 6 months)
Annual
Q13
Dropdown
What is the minimum discount that would make you choose annual billing instead of monthly?
No discount needed — I prefer annual regardless
5% – 10%
11% – 15%
16% – 20%
21% – 30%
More than 30%
I would never choose annual billing
Q14
Long Text
Based on your responses in this survey, is there anything else you would like to share about your pricing expectations or must-have features for a paid fintech plan?
Max chars
Q15
AI Interview
We'd like to understand your pricing perspective a bit more. An AI moderator will ask you a couple of brief follow-up questions about the prices and features you selected.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q16
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q18
Dropdown
In which region do you currently live?
Africa
Asia
Europe
Middle East
North America
Oceania
South America
Q19
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say
Q20
Multiple Choice
Which best describes your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Unemployed and looking
Not working by choice
Retired
Prefer not to say
Q21
Dropdown
Which range best describes your annual household income (before taxes) in USD?
Under $25,000
$25,000 – $49,999
$50,000 – $74,999
$75,000 – $99,999
$100,000 – $149,999
$150,000 or more
Prefer not to say
Q22
Chat Message
Thank you for completing this survey. Your feedback will help us design better pricing and features for consumer fintech products. You may now close this window.
Frequently Asked Questions
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