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E-Commerce Experience & Retention Survey

Measures online shoppers' goal completion, friction points, competitive behavior, and retention drivers to prioritize high-impact UX and service improvements.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

15 questions · ~4 min
Q01
Long Text

Welcome! We'd like to learn about your recent shopping experience on our site. This survey takes approximately 5–7 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential, analyzed in aggregate, and used solely to improve our shopping experience. Please click 'Next' to begin.

Q02
Multiple Choice

Approximately how often have you made a purchase on our site in the past 3 months?

Q03
Multiple Choice

Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.

Q04
Long Text

Rank the following potential improvements by how much they would improve your experience shopping with us (1 = highest impact).

Q05
Multiple Choice

In the past 30 days, did you also buy similar items from other online stores or marketplaces?

Q06
Long Text

How likely are you to continue using our site for similar purchases over the next 3 months?

Q07
Long Text

Based on your responses in this survey, is there anything else about your recent shopping experience with us that you'd like to share?

Q08
Multiple Choice

What is your age group?

Q09
Long Text

Thank you for your time — your feedback directly helps us improve your shopping experience.

Q10
Multiple Choice

Thinking about the past 30 days, what was your primary goal on our site?

Q11
Long Text

Which other sites or apps did you use for similar purchases?

Q12
AI Interview

We'd like to understand what keeps you shopping with us and what, if anything, might cause you to stop. Please share your thoughts — we'll ask a couple of follow-up questions.

Q13
Multiple Choice

How do you describe your gender?

Q14
Long Text

How well did you achieve your primary goal on our site in the past 30 days?

Q15
Long Text

Where are you primarily located?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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