Thinking about the past 30 days, what was your primary goal on our site?
- Find the lowest total cost
- Compare options across sellers or brands
- Reorder essentials quickly
- Discover new products or inspiration
- Buy gifts
- Track orders or manage returns
- Business or bulk purchasing
How well did you achieve your primary goal on our site in the past 30 days?
Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.
- Prices or fees felt too high
- Confusing or inconsistent pricing
- Items out of stock
- Search results not relevant
- Limited or clunky filters
- Product details or reviews were insufficient
- Promo code didn’t work
- Checkout was slow or confusing
- Payment problems
- Shipping was slow
- Shipping cost too high
- Returns or exchanges were difficult
- Customer support didn’t help
- None of the above
Allocate 100 points across the outcomes below to show what matters most when buying similar items online.
In the past 30 days, did you also buy similar items from other online stores or marketplaces?
Which other sites or apps did you use for similar purchases?
Max 100 chars
How likely are you to continue using our site for similar purchases over the next 3 months?
What, if anything, would need to change for you to continue using our site?
Max 600 chars
What keeps you coming back to our site? Please be specific.
Max 600 chars
Rank the following potential improvements by impact on keeping you shopping with us (1 = highest impact).
Attention check: Please select “I am paying attention.”
- I am paying attention
- I am not paying attention
What is your age group?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where are you primarily located?
What is the highest level of education you have completed?
- Some high school or less
- High school or equivalent
- Some college/Associate
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
What best describes your current employment status?
- Full-time employee
- Part-time employee
- Self-employed
- Student
- Not employed, looking for work
- Not employed, not looking for work
- Retired
- Homemaker
- Prefer not to say
Is there anything else about your recent shopping experience with us that you’d like us to know?
Max 600 chars
AI Interview: 2 Follow-up Questions on your shopping experience
Thank you for your time—your feedback helps us improve.