Q01
Message
All templates
E-Commerce Experience & Retention Survey
Measures online shoppers' goal completion, friction points, competitive behavior, and retention drivers to prioritize high-impact UX and service improvements.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
15 questions · ~8 min
Q02
Multiple Choice
Approximately how often have you made a purchase on our site in the past 3 months?
- This was my first purchase
- 2–3 times
- 4–6 times
- 7–10 times
- More than 10 times
Q03
Multiple Choice
Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.
- Prices or fees felt too high
- Confusing or inconsistent pricing
- Items out of stock
- Search results not relevant
- Limited or clunky filters
- Product details or reviews were insufficient
- Promo code didn't work
- Checkout was slow or confusing
- Payment problems
- Shipping was slow
- Shipping cost too high
- Returns or exchanges were difficult
- Customer support didn't help
- None of the above
Q04
Ranking
Rank the following potential improvements by how much they would improve your experience shopping with us (1 = highest impact).
- Lower total price (items + shipping + fees)
- Faster, more reliable delivery
- Better search and filtering
- More detailed product info and reviews
- Simpler, faster checkout
- More payment options
- Easier returns and exchanges
- Stronger loyalty rewards and benefits
Drag to rank
Q05
Multiple Choice
In the past 30 days, did you also buy similar items from other online stores or marketplaces?
- Yes
- No
Q06
Opinion Scale
How likely are you to continue using our site for similar purchases over the next 3 months?
Scale: 1 – 7
Min:Very unlikely to continueMax:Very likely to continue
Q07
Long Text
Based on your responses in this survey, is there anything else about your recent shopping experience with us that you'd like to share?
Q08
Multiple Choice
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q09
Message
Thank you for your time — your feedback directly helps us improve your shopping experience.
Q10
Multiple Choice
Thinking about the past 30 days, what was your primary goal on our site?
- Find the lowest total cost
- Compare options across sellers or brands
- Reorder essentials quickly
- Discover new products or inspiration
- Buy gifts
- Track orders or manage returns
- Business or bulk purchasing
- Other (please specify)
Q11
Long Text
Which other sites or apps did you use for similar purchases?
Q12
AI Interview
We'd like to understand what keeps you shopping with us and what, if anything, might cause you to stop. Please share your thoughts — we'll ask a couple of follow-up questions.
Q13
Multiple Choice
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q14
Opinion Scale
How well did you achieve your primary goal on our site in the past 30 days?
Scale: 1 – 7
Min:Not at allMax:Completely
Q15
Dropdown
Where are you primarily located?
- United States
- Canada
- United Kingdom
- European Union
- India
- Australia / New Zealand
- Other
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- AI follow-ups automatically explore the 'why' behind concept reactions, replacing shallow rating-only templates
- Academic-grade methodology with proper scale construction—no leading questions or attention checks that bias results
- Full reproducibility: every AI prompt, model parameter, and logic branch is logged and visible for replication studies
SurveyMonkey
Product Testing Survey TemplateA well-established template used over 57,000 times, focused on gathering feedback on product concepts, messaging, and pricing. Expert-certified and customizable, but fundamentally a static questionnaire with no adaptive follow-up capabilities.
What it does well
- Used 57,000+ times with high social proof and trust
- Expert-certified questions covering credibility, innovation, value, and quality dimensions
- Supports AI-generated word clouds and basic sentiment analysis on results
Where it falls short
- No AI-powered follow-up questions to explore why respondents rate concepts the way they do
- AI features limited to post-hoc analysis (word clouds, segments)—not real-time interview adaptation
- Black-box AI insights with no transparency into models or prompts used
- Expensive Audience panel upsell for reaching target respondents
Qualtrics
Product Research Survey TemplateA Ph.D.-designed concept testing template with sophisticated methodology including monadic and sequential monadic designs. Enterprise-grade but expensive and complex, with no AI interview follow-ups during data collection.
What it does well
- Ph.D.-designed methodology with monadic and sequential monadic testing options
- Advanced analytics including conjoint analysis and Stats iQ for deeper data exploration
- Pre-built dashboards and automatic reporting for concept comparison
Where it falls short
- Enterprise pricing makes it inaccessible for academic researchers and small teams
- No AI-driven conversational follow-ups during the survey itself
- High learning curve due to feature complexity
- No transparency into how AI-powered analytics arrive at their conclusions
Typeform
New Product Survey TemplateA visually appealing, conversational-style template that asks one question at a time. Great UX for respondents but limited to static branching logic—no AI that adapts questions based on prior answers in real time.
What it does well
- Elegant one-question-at-a-time design that boosts completion rates
- Highly customizable branding with 300+ integrations
- Logic Jumps allow basic conditional branching
Where it falls short
- No AI follow-up capability—branching is pre-defined, not adaptive
- Limited analytics; designed more for data collection than deep research analysis
- Advanced logic jumps restricted to paid plans
- No built-in methodology guidance for proper concept testing scale construction
Jotform
New Product Survey Form TemplateA free, drag-and-drop template focused on collecting basic customer feedback before product release. Easy to set up but methodology is generic and lacks any AI or adaptive research capabilities.
What it does well
- Completely free to use with drag-and-drop customization
- 100+ third-party integrations including Google Sheets and CRM systems
- QR code sharing and multi-device support
Where it falls short
- No AI-powered follow-up questions or conversational capabilities
- Generic question design with no survey methodology guidance
- No concept testing methodology (monadic/sequential) built in
- Basic analytics with no advanced statistical tools
SurveySparrow
Product Feedback Survey TemplateA conversational-style product feedback template with multi-language support and in-app survey embedding. Focuses on general product feedback rather than structured concept evaluation methodology.
What it does well
- Conversational UI with 130+ language support via Google Translate
- Skip/display logic for personalized survey paths
- In-app and offline survey collection capabilities
Where it falls short
- No AI-driven adaptive follow-up during the survey experience
- General product feedback focus—not purpose-built for concept evaluation research
- AI features limited to survey creation assistance, not real-time interview probing
- No transparency into AI model or prompt decisions
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.