Ecommerce Shopping Experience Survey Template

Collect ecommerce feedback on product discovery, checkout and satisfaction to reduce friction and boost conversions. Ready-to-use, customizable survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Multiple Choice

Thinking about the past 30 days, what was your primary goal on our site?

Find the lowest total cost
Compare options across sellers or brands
Reorder essentials quickly
Discover new products or inspiration
Buy gifts
Track orders or manage returns
Business or bulk purchasing

Opinion Scale

How well did you achieve your primary goal on our site in the past 30 days?

Range: 1 – 10

Min: Not at allMid: SomewhatMax: Completely

Multiple Choice

Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.

Prices or fees felt too high
Confusing or inconsistent pricing
Items out of stock
Search results not relevant
Limited or clunky filters
Product details or reviews were insufficient
Promo code didn’t work
Checkout was slow or confusing
Payment problems
Shipping was slow
Shipping cost too high
Returns or exchanges were difficult
Customer support didn’t help
None of the above

Constant Sum

Allocate 100 points across the outcomes below to show what matters most when buying similar items online.

Total must equal 100

Lowest total cost (items + shipping/fees)
Product availability (in-stock)
Wide, relevant selection
Accurate search and helpful filters
Detailed product info and reviews
Fast, reliable delivery
Easy, fast checkout
Preferred payment options
Easy returns/exchanges
Loyalty rewards and benefits

Min per option: 0Whole numbers only

Multiple Choice

In the past 30 days, did you also buy similar items from other online stores or marketplaces?

Short Text

Which other sites or apps did you use for similar purchases?

Max 100 chars

Opinion Scale

How likely are you to continue using our site for similar purchases over the next 3 months?

Range: 1 – 10

Min: Definitely stopMid: UnsureMax: Definitely continue

Long Text

What, if anything, would need to change for you to continue using our site?

Max 600 chars

Long Text

What keeps you coming back to our site? Please be specific.

Max 600 chars

Q10

Ranking

Rank the following potential improvements by impact on keeping you shopping with us (1 = highest impact).

Drag to order (top = most important)

Lower total price (items + shipping/fees)
Faster, more reliable delivery
Better search and filtering
More reviews and product details
Simpler, faster checkout
Stronger loyalty rewards

Q11

Multiple Choice

Attention check: Please select “I am paying attention.”

I am paying attention
I am not paying attention

Q12

Multiple Choice

What is your age group?

18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q13

Multiple Choice

How do you describe your gender?

Woman
Man
Non-binary
Prefer not to say

Q14

Dropdown

Where are you primarily located?

United States
Canada
United Kingdom
European Union
India
Australia/New Zealand
Other

Q15

Multiple Choice

What is the highest level of education you have completed?

Some high school or less
High school or equivalent
Some college/Associate
Bachelor’s degree
Graduate or professional degree
Prefer not to say

Q16

Multiple Choice

What best describes your current employment status?

Full-time employee
Part-time employee
Self-employed
Student
Not employed, looking for work
Not employed, not looking for work
Retired
Homemaker
Prefer not to say

Q17

Long Text

Is there anything else about your recent shopping experience with us that you’d like us to know?

Max 600 chars

Q18

AI Interview

AI Interview: 2 Follow-up Questions on your shopping experience

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q19

Chat Message

Thank you for your time—your feedback helps us improve.

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

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