Measures online shoppers' goal completion, friction points, competitive behavior, and retention drivers to prioritize high-impact UX and service improvements.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
15
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! We'd like to learn about your recent shopping experience on our site. This survey takes approximately 5–7 minutes.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we're interested in your honest opinions. All responses are confidential, analyzed in aggregate, and used solely to improve our shopping experience.
Please click 'Next' to begin.
Q2
Multiple Choice
Approximately how often have you made a purchase on our site in the past 3 months?
This was my first purchase
2–3 times
4–6 times
7–10 times
More than 10 times
Q3
Multiple Choice
Thinking about the past 30 days, what was your primary goal on our site?
Find the lowest total cost
Compare options across sellers or brands
Reorder essentials quickly
Discover new products or inspiration
Buy gifts
Track orders or manage returns
Business or bulk purchasing
Other (please specify)
Q4
Opinion Scale
How well did you achieve your primary goal on our site in the past 30 days?
Range: 1 – 7
Min: Not at allMid: NeutralMax: Completely
Q5
Multiple Choice
Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.
Prices or fees felt too high
Confusing or inconsistent pricing
Items out of stock
Search results not relevant
Limited or clunky filters
Product details or reviews were insufficient
Promo code didn't work
Checkout was slow or confusing
Payment problems
Shipping was slow
Shipping cost too high
Returns or exchanges were difficult
Customer support didn't help
None of the above
Q6
Ranking
Rank the following potential improvements by how much they would improve your experience shopping with us (1 = highest impact).
Drag to order (top = most important)
Lower total price (items + shipping + fees)
Faster, more reliable delivery
Better search and filtering
More detailed product info and reviews
Simpler, faster checkout
More payment options
Easier returns and exchanges
Stronger loyalty rewards and benefits
Q7
Multiple Choice
In the past 30 days, did you also buy similar items from other online stores or marketplaces?
Yes
No
Q8
Long Text
Which other sites or apps did you use for similar purchases?
Max chars
Q9
Opinion Scale
How likely are you to continue using our site for similar purchases over the next 3 months?
Range: 1 – 7
Min: Very unlikely to continueMid: NeutralMax: Very likely to continue
Q10
AI Interview
We'd like to understand what keeps you shopping with us and what, if anything, might cause you to stop. Please share your thoughts — we'll ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q11
Long Text
Based on your responses in this survey, is there anything else about your recent shopping experience with us that you'd like to share?
Max chars
Q12
Multiple Choice
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q14
Dropdown
Where are you primarily located?
United States
Canada
United Kingdom
European Union
India
Australia / New Zealand
Other
Prefer not to say
Q15
Chat Message
Thank you for your time — your feedback directly helps us improve your shopping experience.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.