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Ecommerce Shopping Experience Survey Template

Collect ecommerce feedback on product discovery, checkout and satisfaction to reduce friction and boost conversions. Ready-to-use, customizable survey template.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

19

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Multiple Choice
Thinking about the past 30 days, what was your primary goal on our site?
  • Find the lowest total cost
  • Compare options across sellers or brands
  • Reorder essentials quickly
  • Discover new products or inspiration
  • Buy gifts
  • Track orders or manage returns
  • Business or bulk purchasing
Q2
Opinion Scale
How well did you achieve your primary goal on our site in the past 30 days?
Range: 1 10
Min: Not at allMid: SomewhatMax: Completely
Q3
Multiple Choice
Which, if any, of the following issues did you experience on our site in the past 30 days? Select all that apply.
  • Prices or fees felt too high
  • Confusing or inconsistent pricing
  • Items out of stock
  • Search results not relevant
  • Limited or clunky filters
  • Product details or reviews were insufficient
  • Promo code didn’t work
  • Checkout was slow or confusing
  • Payment problems
  • Shipping was slow
  • Shipping cost too high
  • Returns or exchanges were difficult
  • Customer support didn’t help
  • None of the above
Q4
Constant Sum
Allocate 100 points across the outcomes below to show what matters most when buying similar items online.
Total must equal 100
  • Lowest total cost (items + shipping/fees)
  • Product availability (in-stock)
  • Wide, relevant selection
  • Accurate search and helpful filters
  • Detailed product info and reviews
  • Fast, reliable delivery
  • Easy, fast checkout
  • Preferred payment options
  • Easy returns/exchanges
  • Loyalty rewards and benefits
Min per option: 0Whole numbers only
Q5
Multiple Choice
In the past 30 days, did you also buy similar items from other online stores or marketplaces?
  • Yes
  • No
Q6
Short Text
Which other sites or apps did you use for similar purchases?
Max 100 chars
Q7
Opinion Scale
How likely are you to continue using our site for similar purchases over the next 3 months?
Range: 1 10
Min: Definitely stopMid: UnsureMax: Definitely continue
Q8
Long Text
What, if anything, would need to change for you to continue using our site?
Max 600 chars
Q9
Long Text
What keeps you coming back to our site? Please be specific.
Max 600 chars
Q10
Ranking
Rank the following potential improvements by impact on keeping you shopping with us (1 = highest impact).
Drag to order (top = most important)
  1. Lower total price (items + shipping/fees)
  2. Faster, more reliable delivery
  3. Better search and filtering
  4. More reviews and product details
  5. Simpler, faster checkout
  6. Stronger loyalty rewards
Q11
Multiple Choice
Attention check: Please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
Q12
Multiple Choice
What is your age group?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q14
Dropdown
Where are you primarily located?
  • United States
  • Canada
  • United Kingdom
  • European Union
  • India
  • Australia/New Zealand
  • Other
Q15
Multiple Choice
What is the highest level of education you have completed?
  • Some high school or less
  • High school or equivalent
  • Some college/Associate
  • Bachelor’s degree
  • Graduate or professional degree
  • Prefer not to say
Q16
Multiple Choice
What best describes your current employment status?
  • Full-time employee
  • Part-time employee
  • Self-employed
  • Student
  • Not employed, looking for work
  • Not employed, not looking for work
  • Retired
  • Homemaker
  • Prefer not to say
Q17
Long Text
Is there anything else about your recent shopping experience with us that you’d like us to know?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your shopping experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q19
Chat Message
Thank you for your time—your feedback helps us improve.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.

Ready to Get Started?

Launch your survey in minutes with this pre-built template