Measures consumer purchase frequency, channel preferences, decision drivers, and trade-offs in online shopping. Designed for ecommerce researchers and product teams seeking actionable shopper segmentation insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
30
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about your online shopping habits, preferences, and what matters most to you when purchasing online. It takes approximately 6–8 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are anonymous, kept strictly confidential, and will be reported only in aggregate.
By continuing, you agree to participate.
Q2
Multiple Choice
In the past 3 months, approximately how often have you purchased something online?
Never
Once
2–3 times
4–6 times
7–10 times
More than 10 times
Q3
Multiple Choice
Which device do you primarily use to shop online?
Smartphone
Tablet
Laptop
Desktop computer
Other (please specify)
Prefer not to say
Q4
Multiple Choice
In the past 3 months, which of the following ways have you shopped online? Select all that apply.
Retailer mobile app
Retailer website on mobile browser
Retailer website on desktop/laptop
Marketplaces (e.g., Amazon, eBay)
Social commerce (e.g., Instagram, TikTok Shop)
Buy online, pick up in store (BOPIS)
Voice assistant (e.g., Alexa, Google Assistant)
Other (please specify)
Q5
Multiple Choice
Which of the following product categories are you likely to purchase online in the next 3 months? Select all that apply.
Clothing & accessories
Electronics & gadgets
Home & kitchen
Health & beauty
Groceries & household essentials
Sports & outdoors
Toys & games
Books & media
Pet supplies
Subscriptions (e.g., streaming, auto-refill)
Other (please specify)
None of the above
Q6
Opinion Scale
When deciding where to shop online, how important is free shipping to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q7
Opinion Scale
When deciding where to shop online, how important is fast delivery to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q8
Opinion Scale
When deciding where to shop online, how important is a wide product selection to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q9
Opinion Scale
When deciding where to shop online, how important are customer reviews and ratings to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q10
Opinion Scale
When deciding where to shop online, how important is an easy return policy to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q11
Opinion Scale
When deciding where to shop online, how important are secure payment options to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
When deciding where to shop online, how important is store or brand reputation to you?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q13
Opinion Scale
How much do you agree or disagree with the following statement? "Getting the lowest possible price is more important to me than a fast or convenient shopping experience."
What is the longest delivery time you consider acceptable for standard shipping?
Same day or next day
2–3 days
4–5 days
About a week
More than a week
Q19
Multiple Choice
Which return option do you prefer most?
Free home pickup
Drop off at a nearby location
In-store return
Prepaid mail-in label
Any option, as long as it's easy
Other (please specify)
Q20
Ranking
Please rank the following factors by how important they are when you choose an online store. Drag to reorder (1 = most important).
Drag to order (top = most important)
Lowest total cost (price + shipping)
Fast delivery
Wide product selection
Customer reviews and ratings
Store or brand reputation
Q21
Opinion Scale
Overall, how satisfied are you with your online shopping experiences in the past 3 months?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q22
AI Interview
Based on your responses in this survey, we'd love to hear more about your online shopping preferences and what most influences your purchase decisions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 8
Q23
Chat Message
Finally, a few questions about you. These help us understand different consumer segments and are kept strictly confidential.
Q24
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q25
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q26
Multiple Choice
In which region do you currently live?
Africa
Asia
Europe
Latin America/Caribbean
Middle East
North America
Oceania
Prefer not to say
Q27
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q28
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Unemployed, seeking work
Not working by choice
Retired
Prefer not to say
Q29
Multiple Choice
Which best describes your household's current financial situation?
Struggling to make ends meet
Tight but managing
Comfortable
Affluent
Prefer not to say
Q30
Chat Message
Thank you for completing this survey! Your responses have been recorded and will help us better understand online shopping behavior. We appreciate your time.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
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Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
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