In the past 3 months, how often have you bought something online?
- Never
- Once
- 2–3 times
- 4–6 times
- 7–10 times
- More than 10 times
Approximately how many online orders have you placed in the past 30 days? Please enter a whole number.
In the past 3 months, which ways have you shopped online? Select all that apply.
- Retailer mobile app
- Retailer site on mobile browser
- Retailer site on desktop/laptop
- Marketplaces (e.g., Amazon, eBay)
- Social commerce (e.g., Instagram, TikTok)
- Buy online, pick up in store (BOPIS)
- Voice assistant (e.g., Alexa, Google Assistant)
Attention check: please select “I am paying attention.”
- I am paying attention
- I prefer not to answer
- I'm not sure
Which categories are you likely to buy online in the next 3 months? Select all that apply.
- Clothing & accessories
- Electronics & gadgets
- Home & kitchen
- Health & beauty
- Groceries & household essentials
- Sports & outdoors
- Toys & games
- Books & media
- Pet supplies
- None of the above
When buying clothing or accessories online, how important are the following?
How important are the following when deciding where to buy online?
I prioritize the lowest price over convenience.
How much do you agree or disagree with each statement?
What is the longest delivery time you consider acceptable for standard shipping?
- Same/next day
- 2–3 days
- 4–5 days
- About a week
- More than a week
Which return option do you prefer most?
- Free home pickup
- Drop off at a nearby location
- In-store return
- Prepaid mail-in label
- Any option is fine if easy
Rank these factors when choosing an online store (1 = most important).
Allocate 100 points across these to show how you expect to split your online spending next month.
A few last questions about you. These help us understand different consumer segments.
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
How do you describe your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Where do you currently live?
- Africa
- Asia
- Europe
- Latin America/Caribbean
- Middle East
- North America
- Oceania
- Prefer not to say
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/associate degree
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed, seeking work
- Not working by choice
- Retired
- Prefer not to say
Which best describes your household’s current financial situation?
- Struggling to make ends meet
- Tight but managing
- Comfortable
- Affluent
- Prefer not to say
Which device do you primarily use to shop online?
- Smartphone
- Tablet
- Laptop
- Desktop computer
- Other device
- Prefer not to say
Anything else you’d like to share about how you choose where to shop online?
Max 600 chars
AI Interview: 2 Follow-up Questions on Online Shopping
Thank you for completing the survey. Your responses have been recorded.