Q01
Long Text
All templates
Online Shopping Behavior & Purchase Drivers Survey
Measures consumer purchase frequency, channel preferences, decision drivers, and trade-offs in online shopping. Designed for ecommerce researchers and product teams seeking actionable shopper segmentation insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
30 questions · ~4 min
Q02
Multiple Choice
In the past 3 months, approximately how often have you purchased something online?
Q03
Multiple Choice
Which of the following product categories are you likely to purchase online in the next 3 months? Select all that apply.
Q04
Long Text
When deciding where to shop online, how important is free shipping to you?
Q05
Long Text
How much do you agree or disagree with the following statement? "Getting the lowest possible price is more important to me than a fast or convenient shopping experience."
Q06
Multiple Choice
What is the longest delivery time you consider acceptable for standard shipping?
Q07
Long Text
Please rank the following factors by how important they are when you choose an online store. Drag to reorder (1 = most important).
Q08
Long Text
Overall, how satisfied are you with your online shopping experiences in the past 3 months?
Q09
AI Interview
Based on your responses in this survey, we'd love to hear more about your online shopping preferences and what most influences your purchase decisions.
Q10
Long Text
Finally, a few questions about you. These help us understand different consumer segments and are kept strictly confidential.
Q11
Long Text
Thank you for completing this survey! Your responses have been recorded and will help us better understand online shopping behavior. We appreciate your time.
Q12
Multiple Choice
Which device do you primarily use to shop online?
Q13
Long Text
When deciding where to shop online, how important is fast delivery to you?
Q14
Long Text
How much do you agree or disagree? "I usually compare prices across multiple websites or apps before making a purchase."
Q15
Multiple Choice
Which return option do you prefer most?
Q16
Multiple Choice
What is your age?
Q17
Multiple Choice
In the past 3 months, which of the following ways have you shopped online? Select all that apply.
Q18
Long Text
When deciding where to shop online, how important is a wide product selection to you?
Q19
Long Text
How much do you agree or disagree? "I trust online reviews from other shoppers when evaluating a product."
Q20
Multiple Choice
How do you describe your gender?
Q21
Long Text
When deciding where to shop online, how important are customer reviews and ratings to you?
Q22
Long Text
How much do you agree or disagree? "I prefer buying from brands or stores I already know rather than trying new ones."
Q23
Multiple Choice
In which region do you currently live?
Q24
Long Text
When deciding where to shop online, how important is an easy return policy to you?
Q25
Long Text
How much do you agree or disagree? "I am willing to pay more for products that are sustainably or ethically produced."
Q26
Multiple Choice
What is the highest level of education you have completed?
Q27
Long Text
When deciding where to shop online, how important are secure payment options to you?
Q28
Multiple Choice
What is your current employment status?
Q29
Long Text
When deciding where to shop online, how important is store or brand reputation to you?
Q30
Multiple Choice
Which best describes your household's current financial situation?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.