Uncover consumer purchase drivers, attitudes, and values in online shopping. Ready-made questions to capture shopper insights and boost ecommerce conversions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
In the past 3 months, how often have you bought something online?
Never
Once
2–3 times
4–6 times
7–10 times
More than 10 times
Q2
Numeric
Approximately how many online orders have you placed in the past 30 days? Please enter a whole number.
Accepts a numeric value
Whole numbers only
Q3
Multiple Choice
In the past 3 months, which ways have you shopped online? Select all that apply.
Retailer mobile app
Retailer site on mobile browser
Retailer site on desktop/laptop
Marketplaces (e.g., Amazon, eBay)
Social commerce (e.g., Instagram, TikTok)
Buy online, pick up in store (BOPIS)
Voice assistant (e.g., Alexa, Google Assistant)
Q4
Multiple Choice
Attention check: please select “I am paying attention.”
I am paying attention
I prefer not to answer
I'm not sure
Q5
Multiple Choice
Which categories are you likely to buy online in the next 3 months? Select all that apply.
Clothing & accessories
Electronics & gadgets
Home & kitchen
Health & beauty
Groceries & household essentials
Sports & outdoors
Toys & games
Books & media
Pet supplies
None of the above
Q6
Matrix
When buying clothing or accessories online, how important are the following?
Rows
Not at all important
Slightly important
Moderately important
Very important
Extremely important
Finding the best price
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•
•
•
•
Latest styles or trends
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•
•
•
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Brand reputation
•
•
•
•
•
Sustainability or ethical production
•
•
•
•
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Fit guidance and size reviews
•
•
•
•
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Free returns
•
•
•
•
•
Q7
Matrix
How important are the following when deciding where to buy online?