Prospect Risks, Needs & Purchase Barriers Survey Template

Uncover perceived risks, unmet needs, and purchase barriers with this survey to refine messaging and increase conversions.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Chat Message

Welcome! This brief survey (about 3-5 minutes) asks about your experience considering products/services like this. Please answer honestly; there are no right or wrong answers.

Multiple Choice

Which best describes your current stage regarding products/services like this?

Actively comparing options now
Looked at options in the last 3 months
Interested but not planning to buy soon
Not considering within the next 6 months

Dropdown

If you plan to buy, when do you expect to decide?

Within 2 weeks
2-4 weeks
1-3 months
More than 3 months
Not sure

Multiple Choice

Which sources have you used for information in the last 3 months? Select all that apply.

Search engines
Brand websites
Independent review sites
Social media or communities
Friends/colleagues
In-store or branch visit
Online marketplaces

Multiple Choice

What would most likely prompt you to consider a purchase?

Lower price or limited-time discount
Recommendation from someone I trust
Positive expert/user reviews
A new feature that solves my need
Easier setup/onboarding
Free trial/sample
Money-back guarantee or easy returns

Multiple Choice

Which one best explains why you are not considering a purchase in the next 6 months?

Low relevance to me
Budget constraints
Timing isn’t right
Someone else would decide (e.g., employer/household)
Unsure which option fits my needs
Data/privacy concerns
Negative past experience

Multiple Choice

What is the single biggest barrier to purchasing right now?

Price/cost
Value not clear enough
Trust in brand/vendor
Complex setup or time required
Compatibility/integration risk
Ongoing maintenance or hidden costs
Lack of a specific feature
Payment/financing limitations

Multiple Choice

Which of the following would best address a price/cost concern? Select up to 2.

Introductory discount
Coupons or cash-back
Flexible payment plan
Lower base price
Bundle with added value
Transparent total cost breakdown

Multiple Choice

What would most reduce the setup/time required? Select up to 2.

Guided setup/onboarding
Professional installation
Concierge migration
Clear time estimates upfront
Templates or presets
Do-it-for-me service

Q10

Matrix

How risky do each of the following feel when considering this type of purchase?

Rows	1 Very low risk	2 Low	3 Moderate	4 High	5 Very high
Product won’t meet expectations	•	•	•	•	•
Hidden fees or ongoing costs	•	•	•	•	•
Data security or privacy issues	•	•	•	•	•
Hard to set up or use	•	•	•	•	•
Poor support after purchase	•	•	•	•	•
Doesn’t work with what I already use	•	•	•	•	•

Q11

Long Text

Describe one capability or change that would make you much more likely to purchase.

Max 600 chars

Q12

Ranking

Rank the following by importance when choosing a provider (1 = most important).

Drag to order (top = most important)

Total cost of ownership
Feature set
Ease of setup/use
Trust in brand/vendor
Reviews/testimonials
Integration/compatibility

Q13

Dropdown

What is your age?

18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q14

Multiple Choice

How do you describe your gender?

Woman
Man
Non-binary
Prefer not to say

Q15

Dropdown

Where do you currently live?

Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say

Q16

Multiple Choice

What is the highest level of education you have completed?

Some high school
High school diploma or equivalent
Some college/university
Associate degree
Bachelor’s degree
Postgraduate degree
Trade/technical/vocational training
Prefer not to say

Q17

Multiple Choice

What is your current employment status?

Full-time employed
Part-time employed
Self-employed
Student
Homemaker/caregiver
Unemployed and looking for work
Retired
Unable to work
Prefer not to say

Q18

Multiple Choice

Attention check: To confirm you are paying attention, please select “Yes.”

Q19

Long Text

Any final comments or context you would like us to know?

Max 600 chars

Q20

AI Interview

AI Interview: 2 Follow-up Questions on Your Purchase Considerations

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Q21

Chat Message

Thank you for your time—your input helps us improve. You can now close this window.

Frequently Asked Questions

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Insights