Identifies perceived risks, unmet needs, and key barriers among prospective buyers to inform messaging strategy and conversion optimization.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating!
This brief survey (approximately 3–5 minutes) asks about your experience when considering products or services like this one.
• Your participation is entirely voluntary, and you may stop at any time.
• There are no right or wrong answers—we are interested in your honest opinions.
• All responses are confidential, will be anonymized, and reported only in aggregate.
• Your answers will be used to help us improve our products and communications.
Please click 'Next' to begin.
Q2
Multiple Choice
Which of the following best describes where you are in considering products or services like this?
Actively comparing options now
Looked at options in the last 3 months
Interested but not planning to buy soon
Not considering within the next 6 months
Q3
Dropdown
Regardless of how likely you are to buy, when do you think you might make a decision about this type of product or service?
Within 2 weeks
2–4 weeks
1–3 months
More than 3 months
Not sure
Q4
Multiple Choice
Which of the following sources, if any, have you used to gather information about this type of product or service in the last 3 months? Select all that apply.
Search engines
Brand websites
Independent review sites
Social media or online communities
Friends or colleagues
In-store or branch visit
Online marketplaces
None of the above
Other (please specify)
Q5
Multiple Choice
Which of the following would most increase your likelihood of making a purchase? Select up to 2.
Lower price or limited-time discount
Recommendation from someone I trust
Positive expert or user reviews
A new feature that solves my specific need
Easier setup or onboarding
Free trial or sample
Money-back guarantee or easy returns
Other (please specify)
Q6
Multiple Choice
What is the single biggest barrier, if any, preventing you from purchasing right now?
Price or cost
Value not clear enough
Trust in brand or vendor
Complex setup or time required
Compatibility or integration risk
Ongoing maintenance or hidden costs
Lack of a specific feature
Payment or financing limitations
Low relevance to me right now
Budget constraints
Timing isn't right
No significant barrier
Other (please specify)
Q7
Opinion Scale
How confident are you that this type of product or service would meet your needs?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q8
Chat Message
We'd like to understand how concerned you are about different types of risk when considering this kind of purchase. Please rate each on the scale provided.
Min: Not at all concernedMid: NeutralMax: Extremely concerned
Q12
Opinion Scale
Privacy/security risk (e.g., data misuse, security vulnerabilities)
Range: 1 – 7
Min: Not at all concernedMid: NeutralMax: Extremely concerned
Q13
Opinion Scale
Social risk (e.g., others judging your choice, choosing a lesser-known brand)
Range: 1 – 7
Min: Not at all concernedMid: NeutralMax: Extremely concerned
Q14
Ranking
Rank the following by importance when choosing a provider (drag to reorder; 1 = most important).
Drag to order (top = most important)
Total cost of ownership
Feature set
Ease of setup and use
Trust in brand or vendor
Reviews and testimonials
Integration and compatibility
Q15
Long Text
If you could change or add one thing about products or services like this, what would make you much more likely to purchase?
Max chars
Q16
AI Interview
Thank you for your answers so far. I'd like to explore a couple of your responses in more depth. Could you tell me more about the main concern or hesitation you have when evaluating this type of product or service?
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience evaluating products or services like this?
Max chars
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q20
Dropdown
In which region do you currently live?
Africa
Asia
Europe
North America
Oceania
South America
Prefer not to say
Q21
Multiple Choice
What is the highest level of education you have completed?
Some high school
High school diploma or equivalent
Some college/university
Associate degree
Bachelor's degree
Postgraduate degree
Trade/technical/vocational training
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Full-time employed
Part-time employed
Self-employed
Student
Homemaker/caregiver
Unemployed and looking for work
Retired
Unable to work
Prefer not to say
Q23
Chat Message
Thank you for your time—your input is invaluable in helping us improve. You may now close this window.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.