Q01
Long Text
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Customer & Prospect Journey Mapping Survey
Measures ease, satisfaction, and pain points across each stage of the customer and prospect journey. Designed for CX researchers seeking to identify drop-off risks, high-impact touchpoints, and conversion barriers.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current involvement with this product or service category?
Q03
Long Text
When did you most recently use a product or service in this category?
Q04
Multiple Choice
In the last 90 days (or during your most recent research), which of the following channels did you use to learn about, evaluate, or complete tasks related to this category? Select all that apply.
Q05
Long Text
The following questions ask how easy or difficult specific stages of your journey were. If a stage does not apply to you, select the midpoint.
Q06
Long Text
Please describe one moment that strongly shaped your impression of a provider in this category—positive or negative. What happened, and where did it occur?
Q07
Long Text
Please rank the following challenges from biggest (1) to smallest (6) based on your personal experience.
Q08
AI Interview
We'd like to explore your journey experience in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on what you've shared so far.
Q09
Long Text
Overall, how satisfied are you with your experience in this product or service category so far?
Q10
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience or journey in this product or service category?
Q11
Long Text
What is your age range?
Q12
Long Text
Thank you for completing this survey. Your input is valuable and will help us improve future experiences in this category.
Q13
Multiple Choice
Which of the following best describes where you are in your decision process today?
Q14
Long Text
How easy or difficult was it to initially discover or become aware of options in this category?
Q15
Multiple Choice
Which of the following factors most shaped your overall impression? Select up to three.
Q16
Long Text
How likely are you to recommend a provider in this category to a friend or colleague?
Q17
Multiple Choice
What is your gender?
Q18
Long Text
How easy or difficult was it to research and compare your options?
Q19
Long Text
Was there anything that nearly stopped you from continuing your research or purchase in this category? If so, please describe what it was.
Q20
Long Text
How much effort did you personally have to put forth to get what you needed from providers in this category?
Q21
Long Text
In which region do you currently reside?
Q22
Long Text
How easy or difficult was it to make a purchase decision or sign up?
Q23
Long Text
What is the highest level of education you have completed?
Q24
Long Text
How easy or difficult was the initial setup or onboarding process?
Q25
Multiple Choice
What is your current employment status?
Q26
Long Text
How easy or difficult has it been to get ongoing support or assistance when needed?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.