Measures ease, satisfaction, and pain points across each stage of the customer and prospect journey. Designed for CX researchers seeking to identify drop-off risks, high-impact touchpoints, and conversion barriers.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this survey about your experience researching or using products and services in this category.
This survey takes approximately 6–8 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate.
Please click 'Next' to begin.
Q2
Multiple Choice
Which of the following best describes your current involvement with this product or service category?
Currently a customer
Used in the last 12 months but not currently
Considering or researching
Not familiar yet
Q3
Dropdown
When did you most recently use a product or service in this category?
Within the last 7 days
8–30 days ago
1–3 months ago
3–6 months ago
6–12 months ago
More than 12 months ago
Q4
Multiple Choice
Which of the following best describes where you are in your decision process today?
Just becoming aware
Actively comparing options
Shortlisted and planning to decide within 30 days
Decided not to proceed for now
Browsing for future needs
Q5
Multiple Choice
In the last 90 days (or during your most recent research), which of the following channels did you use to learn about, evaluate, or complete tasks related to this category? Select all that apply.
Company website
Mobile app
Phone call
Live chat
Email
Social media
In-store or in-person
Third-party reviews or forums
Search engine results
Online ads
Friends/family recommendations
Other (please specify)
Q6
Chat Message
The following questions ask how easy or difficult specific stages of your journey were. If a stage does not apply to you, select the midpoint.
Q7
Opinion Scale
How easy or difficult was it to initially discover or become aware of options in this category?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q8
Opinion Scale
How easy or difficult was it to research and compare your options?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q9
Opinion Scale
How easy or difficult was it to make a purchase decision or sign up?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q10
Opinion Scale
How easy or difficult was the initial setup or onboarding process?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Opinion Scale
How easy or difficult has it been to get ongoing support or assistance when needed?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Long Text
Please describe one moment that strongly shaped your impression of a provider in this category—positive or negative. What happened, and where did it occur?
Max chars
Q13
Ranking
Please rank the following challenges from biggest (1) to smallest (6) based on your personal experience.
Drag to order (top = most important)
Finding accurate information
Understanding pricing or fees
Comparing options easily
Checkout or sign-up friction
Setup/onboarding complexity
Getting timely support
Q14
Multiple Choice
Which of the following factors most shaped your overall impression? Select up to three.
Product or service quality
Price and value
Ease of use
Customer support
Brand reputation/trust
Availability or delivery
Recommendations or reviews
Advertising or promotions
Policies (returns, cancellation, warranty)
Other (please specify)
Q15
Long Text
Was there anything that nearly stopped you from continuing your research or purchase in this category? If so, please describe what it was.
Max chars
Q16
AI Interview
We'd like to explore your journey experience in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on what you've shared so far.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q17
Opinion Scale
Overall, how satisfied are you with your experience in this product or service category so far?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q18
Opinion Scale
How likely are you to recommend a provider in this category to a friend or colleague?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q19
Opinion Scale
How much effort did you personally have to put forth to get what you needed from providers in this category?
Range: 1 – 7
Min: Very low effortMid: NeutralMax: Very high effort
Q20
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience or journey in this product or service category?
Max chars
Q21
Dropdown
What is your age range?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q22
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q23
Dropdown
In which region do you currently reside?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q24
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Master's degree
Doctorate
Professional degree (e.g., JD, MD)
Prefer not to say
Q25
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/Caregiver
Unemployed
Retired
Prefer not to say
Q26
Chat Message
Thank you for completing this survey. Your input is valuable and will help us improve future experiences in this category.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.