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New-User Signup & Onboarding Friction Survey

Diagnoses where and why new users stall during signup and onboarding. Use with recent signups to identify friction points, missing trust signals, and time-to-value barriers that suppress activation.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~4 min
Q01
Long Text

Welcome! We're conducting a short survey to understand your recent sign-up and onboarding experience. This should take approximately 5–7 minutes. Your participation is completely voluntary—you may stop at any time. There are no right or wrong answers; we're interested in your honest opinions. All responses are confidential and will be reported in aggregate to improve the onboarding experience. Please click 'Next' to begin.

Q02
Multiple Choice

What was your primary goal right after signing up?

Q03
Long Text

What was the last onboarding step you completed?

Q04
Long Text

How well did the product match what you expected based on the website or marketing?

Q05
Long Text

Approximately how long did it take before you felt the product was useful in your first session?

Q06
Long Text

What almost made you give up, if anything?

Q07
Long Text

Which of the following best describes your role?

Q08
Long Text

Thank you for your time! Your feedback will directly help us make the onboarding experience clearer and faster.

Q09
Long Text

When did you first log in after signing up?

Q10
Multiple Choice

If you paused or stopped during setup, what were the main reasons? Select all that apply.

Q11
Multiple Choice

Which of the following proof or reassurance elements did you notice during sign-up or your first session? Select all that apply.

Q12
Long Text

Which types of help would have moved you forward fastest? Rank your top three.

Q13
AI Interview

We'd love to learn more about your onboarding experience. Our AI moderator will ask a couple of follow-up questions based on your earlier responses.

Q14
Long Text

Approximately how many employees are at your organization?

Q15
Long Text

After your most recent step, how confident were you about what to do next?

Q16
Long Text

What specific proof or reassurance, if any, would have helped you continue with more confidence?

Q17
Long Text

Based on your responses in this survey, is there anything else you'd like to share about your onboarding experience?

Q18
Long Text

Which industry are you primarily in?

Q19
Long Text

Overall, how clear were the next steps throughout the setup process?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.