Measures unaided brand recall, message clarity, ad relevance, call-to-action performance, and behavioral intent for e-commerce advertisements. Ideal for creative optimization and media-mix evaluation.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating! This brief survey (approximately 4–5 minutes) asks for your honest impressions of an advertisement you just viewed.
There are no right or wrong answers—we are simply interested in your personal opinions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time.
Q2
Long Text
From memory, which brand was featured in the ad you just saw?
Max chars
Q3
Multiple Choice
Had you seen this specific ad before today?
Yes, in the last 7 days
Yes, more than 7 days ago
No, this is the first time
Not sure
Q4
Multiple Choice
Where else have you seen this ad, if anywhere? Select all that apply.
Facebook
Instagram
YouTube
TikTok
Search results
Other websites or apps
TV or Connected TV
Email
I haven't seen it elsewhere
Q5
Opinion Scale
The main message of this ad was easy to understand.
Which single element of the ad stood out most to you?
Product selection shown
Price or promotion
Fast delivery message
Visuals or images
Brand or logo
Call-to-action button or text
Other
Q9
Multiple Choice
Which call-to-action wording, if any, do you recall seeing in the ad?
Shop Now
Learn More
Buy Now
Get Offer
Sign Up
I don't recall any specific wording
Q10
Multiple Choice
Did this ad include a call-to-action that you noticed?
Yes, I noticed a call-to-action
No
Not sure
Q11
Opinion Scale
How clear was the call-to-action in this ad?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q12
Opinion Scale
How compelling was the call-to-action to you personally?
Range: 1 – 7
Min: Not at all compellingMid: NeutralMax: Extremely compelling
Q13
Opinion Scale
How likely are you to visit this brand's website or app as a result of seeing this ad?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Opinion Scale
How likely are you to purchase from this brand within the next 30 days?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q15
Multiple Choice
Which of the following actions, if any, have you taken after seeing this ad (today or previously)? Select all that apply.
Clicked the ad
Visited the website or app
Searched for the brand
Saved or shared the ad for later
Added items to cart
Made a purchase
None of the above
Q16
Long Text
Based on your responses throughout this survey, what, if anything, was unclear or could be improved in this ad?
Max chars
Q17
AI Interview
Thank you for your feedback so far. We'd like to explore a couple of your responses in a bit more depth.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q20
Dropdown
In which country do you currently reside?
United States
Canada
United Kingdom
Australia
India
Germany
France
Spain
Italy
Brazil
Other country
Prefer not to say
Q21
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q23
Chat Message
Thank you for your time! Your feedback has been recorded and will help improve future advertising. You may now close this window.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.