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E-Commerce Ad Recall & CTA Effectiveness Survey

Measures unaided brand recall, message clarity, ad relevance, call-to-action performance, and behavioral intent for e-commerce advertisements. Ideal for creative optimization and media-mix evaluation.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Welcome, and thank you for participating! This brief survey (approximately 4–5 minutes) asks for your honest impressions of an advertisement you just viewed. There are no right or wrong answers—we are simply interested in your personal opinions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time.

Q02
Long Text

From memory, which brand was featured in the ad you just saw?

Q03
Long Text

The main message of this ad was easy to understand.

Q04
Multiple Choice

Which call-to-action wording, if any, do you recall seeing in the ad?

Q05
Long Text

How likely are you to visit this brand's website or app as a result of seeing this ad?

Q06
Long Text

Based on your responses throughout this survey, what, if anything, was unclear or could be improved in this ad?

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for your time! Your feedback has been recorded and will help improve future advertising. You may now close this window.

Q09
Multiple Choice

Had you seen this specific ad before today?

Q10
Long Text

I found the claims in this ad believable.

Q11
Multiple Choice

Did this ad include a call-to-action that you noticed?

Q12
Long Text

How likely are you to purchase from this brand within the next 30 days?

Q13
AI Interview

Thank you for your feedback so far. We'd like to explore a couple of your responses in a bit more depth.

Q14
Multiple Choice

How do you describe your gender?

Q15
Multiple Choice

Where else have you seen this ad, if anywhere? Select all that apply.

Q16
Long Text

This ad showed me something relevant to my current needs.

Q17
Long Text

How clear was the call-to-action in this ad?

Q18
Multiple Choice

Which of the following actions, if any, have you taken after seeing this ad (today or previously)? Select all that apply.

Q19
Long Text

In which country do you currently reside?

Q20
Multiple Choice

Which single element of the ad stood out most to you?

Q21
Long Text

How compelling was the call-to-action to you personally?

Q22
Long Text

What is the highest level of education you have completed?

Q23
Multiple Choice

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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