Measures unaided brand recall, message clarity, ad relevance, call-to-action performance, and behavioral intent for e-commerce advertisements. Ideal for creative optimization and media-mix evaluation.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating! This brief survey (approximately 4–5 minutes) asks for your honest impressions of an advertisement you just viewed.
There are no right or wrong answers—we are simply interested in your personal opinions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time.
Q2
Long Text
From memory, which brand was featured in the ad you just saw?
Max chars
Q3
Multiple Choice
Had you seen this specific ad before today?
Yes, in the last 7 days
Yes, more than 7 days ago
No, this is the first time
Not sure
Q4
Multiple Choice
Where else have you seen this ad, if anywhere? Select all that apply.
Facebook
Instagram
YouTube
TikTok
Search results
Other websites or apps
TV or Connected TV
Email
I haven't seen it elsewhere
Q5
Opinion Scale
The main message of this ad was easy to understand.
Which single element of the ad stood out most to you?
Product selection shown
Price or promotion
Fast delivery message
Visuals or images
Brand or logo
Call-to-action button or text
Other
Q9
Multiple Choice
Which call-to-action wording, if any, do you recall seeing in the ad?
Shop Now
Learn More
Buy Now
Get Offer
Sign Up
I don't recall any specific wording
Q10
Multiple Choice
Did this ad include a call-to-action that you noticed?
Yes, I noticed a call-to-action
No
Not sure
Q11
Opinion Scale
How clear was the call-to-action in this ad?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q12
Opinion Scale
How compelling was the call-to-action to you personally?
Range: 1 – 7
Min: Not at all compellingMid: NeutralMax: Extremely compelling
Q13
Opinion Scale
How likely are you to visit this brand's website or app as a result of seeing this ad?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Opinion Scale
How likely are you to purchase from this brand within the next 30 days?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q15
Multiple Choice
Which of the following actions, if any, have you taken after seeing this ad (today or previously)? Select all that apply.
Clicked the ad
Visited the website or app
Searched for the brand
Saved or shared the ad for later
Added items to cart
Made a purchase
None of the above
Q16
Long Text
Based on your responses throughout this survey, what, if anything, was unclear or could be improved in this ad?
Max chars
Q17
AI Interview
Thank you for your feedback so far. We'd like to explore a couple of your responses in a bit more depth.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q20
Dropdown
In which country do you currently reside?
United States
Canada
United Kingdom
Australia
India
Germany
France
Spain
Italy
Brazil
Other country
Prefer not to say
Q21
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Graduate or professional degree
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q23
Chat Message
Thank you for your time! Your feedback has been recorded and will help improve future advertising. You may now close this window.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.