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Ecommerce Ad Effectiveness Survey Template: Recall & CTA

Measure ad recall, message clarity, relevance, and CTA performance for ecommerce ads. Use this ready-to-use survey template to optimize creative & ROAS.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey asks about an ad you just viewed. Please answer based on your own impressions. Thanks for your help.
Q2
Short Text
From memory, which brand was featured in the ad?
Max 100 chars
Q3
Multiple Choice
Had you seen this specific ad before today?
  • Yes, in the last 7 days
  • Yes, more than 7 days ago
  • No, this is the first time
  • Not sure
Q4
Multiple Choice
Where have you seen this ad (besides here)? Select all that apply.
  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • Search results
  • Other websites/apps
  • TV/Connected TV
  • Email
Q5
Matrix
Please indicate how much you agree with each statement about the ad.
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
The main message was clear.•••••
I understood what was being offered.•••••
The ad felt believable.•••••
Q6
Rating
How relevant is this ad to your needs or interests right now?
Scale: 11 (star)
Min: Not relevantMax: Highly relevant
Q7
Multiple Choice
Which element of the ad was most memorable?
  • Product selection shown
  • Price or promotion
  • Fast delivery message
  • Visuals/images
  • Brand/logo
  • CTA button or text
Q8
Multiple Choice
Attention check: To confirm you’re paying attention, please select “Agree.”
  • Strongly disagree
  • Disagree
  • Agree
  • Strongly agree
Q9
Multiple Choice
Did this ad include a call-to-action (e.g., “Shop Now”) that you noticed?
  • Yes, I noticed a CTA
  • No
  • Not sure
Q10
Opinion Scale
How clear was the call-to-action?
Range: 1 – 10
Min: Not clearMid: NeutralMax: Very clear
Q11
Opinion Scale
How compelling was the call-to-action to you?
Range: 1 – 10
Min: Not compellingMid: NeutralMax: Very compelling
Q12
Multiple Choice
Which CTA wording do you recall seeing?
  • Shop Now
  • Learn More
  • Buy Now
  • Get Offer
  • Sign Up
  • I don’t recall
Q13
Opinion Scale
How likely are you to click or visit the site because of this ad?
Range: 1 – 10
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Multiple Choice
Which actions have you taken after seeing this ad (today or earlier)? Select all that apply.
  • Clicked the ad
  • Visited the website/app
  • Searched for the brand
  • Saved/Shared for later
  • Added items to cart
  • Made a purchase
  • None of the above
Q15
Dropdown
What is your age?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q16
Multiple Choice
How do you describe your gender?
  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q17
Dropdown
Where do you currently live?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Germany
  • France
  • Spain
  • Italy
  • Brazil
Q18
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor’s degree
  • Graduate or professional degree
  • Prefer not to say
Q19
Multiple Choice
What is your current employment status?
  • Full-time
  • Part-time
  • Self-employed
  • Student
  • Homemaker
  • Unemployed
  • Retired
  • Prefer not to say
Q20
Long Text
What, if anything, was unclear or could be improved in this ad?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on your ad feedback
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q22
Chat Message
Thank you for your time—your feedback has been recorded.

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