Ad Effectiveness Survey Template: Recall, Brand Lift, Intent
Post-exposure survey template to measure ad recall, brand lift, and purchase intent. Launch fast with mobile-friendly design, ready questions, and benchmarks.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Where did you most recently see the ad?
TV or cable
Streaming video (e.g., YouTube, Hulu)
Social media feed or stories
Website or online article
Search results
Mobile app or game
Email
Outdoor/billboard/transit
In-store or on-shelf
Other
Not sure
Q2
Dropdown
When did you last see this ad?
Just now in this survey
Earlier today
In the last 3 days
4–7 days ago
More than a week ago
Not sure/Don't recall
Q3
Opinion Scale
How clearly could you tell which brand the ad was for?
Range: 1 – 10
Min: Not at all clearMid: Somewhat clearMax: Extremely clear
Q4
Short Text
What brand do you believe was advertised? (Leave blank if unsure.)
Max 100 chars
Q5
Long Text
In your own words, what was the main message of the ad?
Max 600 chars
Q6
Multiple Choice
Which elements stood out to you? Select all that apply.
Brand/logo
Product visuals
Price or promotion
Tagline/slogan
Spokesperson/creator
Music/sound
Story/emotion
Colors/visual style
I don't recall specific elements
Other
Q7
Rating
Overall, how appealing was the ad?
Scale: 10 (star)
Min: Not at all appealingMax: Extremely appealing
Q8
Opinion Scale
How clear was the ad’s call to action, if any?
Range: 1 – 10
Min: Not at all clearMid: Somewhat clearMax: Very clear
Q9
Multiple Choice
Attention check: To confirm you are paying attention, please select "Agree."
Strongly disagree
Disagree
Agree
Strongly agree
Q10
Opinion Scale
How familiar are you with this brand right now?
Range: 1 – 10
Min: Not at all familiarMid: Somewhat familiarMax: Very familiar
Q11
Rating
How favorable is your overall opinion of this brand right now?
Scale: 10 (star)
Min: Very unfavorableMax: Very favorable
Q12
Opinion Scale
How likely are you to consider this brand next time you shop in this category?
Range: 1 – 10
Min: Very unlikelyMid: UndecidedMax: Very likely
Q13
Multiple Choice
Which best describes this brand compared with other brands in the category?
It’s my first choice
One of several I consider
A backup option
I rarely consider it
I would not consider it
Q14
Matrix
Compared to before seeing the ad, how has each of the following changed, if at all?
Rows
Much less
Slightly less
No change
Slightly more
Much more
Familiarity with the brand
•
•
•
•
•
Overall opinion of the brand
•
•
•
•
•
Likelihood to consider the brand
•
•
•
•
•
Likelihood to purchase from the brand
•
•
•
•
•
Q15
Matrix
Thinking about the next 7 days, how likely are you to do each of the following because of this ad?
Rows
Very unlikely
Unlikely
Unsure
Likely
Very likely
Search for the brand or product
•
•
•
•
•
Visit the brand’s website or app
•
•
•
•
•
Look for it in a store or marketplace
•
•
•
•
•
Talk about it with someone
•
•
•
•
•
Follow or engage with the brand on social media
•
•
•
•
•
Q16
Multiple Choice
If you take any action, when do you expect to do so?
Within 24 hours
In 2–3 days
Within a week
Longer than a week
I don’t plan to take any action
Q17
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary or gender diverse
Prefer not to say
Q19
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college or associate degree
Bachelor’s degree
Postgraduate degree
Trade/technical certification
Prefer not to say
Q20
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Unemployed and looking
Unemployed and not looking
Retired
Prefer not to say
Q21
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Ireland
Australia
New Zealand
European Union (non-UK)
Other Europe
India
Southeast Asia
Q22
Multiple Choice
Which device are you using to take this survey?
Smartphone
Desktop or laptop
Tablet
Other
Q23
Long Text
Is there anything else you’d like to share about the ad?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on your ad experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q25
Chat Message
Thank you for completing the survey! Your feedback helps us improve future ads.
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