Where did you most recently see the ad?
- TV or cable
- Streaming video (e.g., YouTube, Hulu)
- Social media feed or stories
- Website or online article
- Search results
- Mobile app or game
- Email
- Outdoor/billboard/transit
- In-store or on-shelf
- Other
- Not sure
When did you last see this ad?
How clearly could you tell which brand the ad was for?
What brand do you believe was advertised? (Leave blank if unsure.)
Max 100 chars
In your own words, what was the main message of the ad?
Max 600 chars
Which elements stood out to you? Select all that apply.
- Brand/logo
- Product visuals
- Price or promotion
- Tagline/slogan
- Spokesperson/creator
- Music/sound
- Story/emotion
- Colors/visual style
- I don't recall specific elements
- Other
Overall, how appealing was the ad?
How clear was the ad’s call to action, if any?
Attention check: To confirm you are paying attention, please select "Agree."
- Strongly disagree
- Disagree
- Agree
- Strongly agree
How familiar are you with this brand right now?
How favorable is your overall opinion of this brand right now?
How likely are you to consider this brand next time you shop in this category?
Which best describes this brand compared with other brands in the category?
- It’s my first choice
- One of several I consider
- A backup option
- I rarely consider it
- I would not consider it
Compared to before seeing the ad, how has each of the following changed, if at all?
Thinking about the next 7 days, how likely are you to do each of the following because of this ad?
If you take any action, when do you expect to do so?
- Within 24 hours
- In 2–3 days
- Within a week
- Longer than a week
- I don’t plan to take any action
Which of the following best describes your gender?
- Woman
- Man
- Non-binary or gender diverse
- Prefer not to say
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college or associate degree
- Bachelor’s degree
- Postgraduate degree
- Trade/technical certification
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed and looking
- Unemployed and not looking
- Retired
- Prefer not to say
Where do you currently live?
Which device are you using to take this survey?
- Smartphone
- Desktop or laptop
- Tablet
- Other
Is there anything else you’d like to share about the ad?
Max 600 chars
AI Interview: 2 Follow-up Questions on your ad experience
Thank you for completing the survey! Your feedback helps us improve future ads.