Post-Exposure Ad Effectiveness: Recall, Brand Lift & Intent
Measures unaided and aided ad recall, creative reactions, brand perception shifts, and purchase intent following ad exposure. Designed for marketing researchers evaluating campaign performance across channels.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! You are being invited to participate in a short research survey about advertising. This should take approximately 6–8 minutes.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
By continuing, you indicate that you have read and understand the above information and agree to participate.
Q2
Multiple Choice
Where did you most recently see this ad? (Select one.)
TV or cable
Streaming video (e.g., YouTube, Hulu)
Social media feed or stories
Website or online article
Search results
Mobile app or game
Email
Outdoor / billboard / transit
In-store or on-shelf
Other
Not sure
Q3
Dropdown
When did you last see this ad?
Just now in this survey
Earlier today
In the last 3 days
4–7 days ago
More than a week ago
Not sure / Don't recall
Q4
Chat Message
Please take a moment to review the ad shown below. Once you have viewed it, continue to the next page.
[INSERT AD STIMULUS HERE — image, video embed, or description]
Q5
Long Text
Without looking back, what brand do you believe was being advertised? (Type your answer below, or leave blank if unsure.)
Max chars
Q6
Opinion Scale
How clearly could you tell which brand the ad was for?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q7
Long Text
In your own words, what was the main message of the ad?
Max chars
Q8
Multiple Choice
Which elements of the ad stood out to you? (Select all that apply.)
Brand / logo
Product visuals
Price or promotion
Tagline / slogan
Spokesperson / creator
Music / sound
Story / emotion
Colors / visual style
I don't recall specific elements
Other
Q9
Opinion Scale
Overall, how appealing did you find this ad?
Range: 1 – 7
Min: Not at all appealingMid: NeutralMax: Extremely appealing
Q10
Opinion Scale
How clear was the ad's call to action (i.e., what it wanted you to do next)?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q11
Opinion Scale
How familiar are you with [BRAND]?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q12
Opinion Scale
How favorable is your overall opinion of [BRAND]?
Range: 1 – 7
Min: Very unfavorableMid: NeutralMax: Very favorable
Q13
Multiple Choice
Which best describes how you think of [BRAND] compared to other brands in this category?
It's my first choice
One of several I consider
A backup option
I rarely consider it
I would not consider it
Q14
Opinion Scale
Compared to before seeing this ad, how has your trust in [BRAND] changed, if at all?
Range: 1 – 7
Min: Decreased a lotMid: NeutralMax: Increased a lot
Q15
Opinion Scale
Compared to before seeing this ad, how has your perception of [BRAND]'s quality changed, if at all?
Range: 1 – 7
Min: Decreased a lotMid: NeutralMax: Increased a lot
Q16
Opinion Scale
Compared to before seeing this ad, how has the relevance of [BRAND] to your needs changed, if at all?
Range: 1 – 7
Min: Decreased a lotMid: NeutralMax: Increased a lot
Q17
Opinion Scale
How likely are you to consider [BRAND] the next time you shop in this category?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q18
Opinion Scale
Thinking about the next 7 days, how likely are you to search for more information about [BRAND] because of this ad?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q19
Opinion Scale
Thinking about the next 7 days, how likely are you to visit [BRAND]'s website or store because of this ad?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q20
Opinion Scale
Thinking about the next 7 days, how likely are you to make a purchase from [BRAND] because of this ad?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q21
Multiple Choice
If you plan to take any action related to this ad, when do you expect to do so?
Within 24 hours
In 2–3 days
Within a week
Longer than a week
I don't plan to take any action
Q22
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the ad you saw. What, if anything, stood out most to you?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Multiple Choice
Which of the following best describes your gender?
Woman
Man
Non-binary or gender diverse
Prefer not to say
Q25
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Trade / technical certification
Prefer not to say
Q26
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Ireland
Australia
New Zealand
European Union (non-UK)
Other Europe
India
Southeast Asia
Other
Q27
Multiple Choice
Which device are you using to take this survey?
Smartphone
Desktop or laptop
Tablet
Other
Q28
Chat Message
Thank you for completing this survey! Your responses have been recorded and will be kept confidential.
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