Q01
Long Text
All templates
Post-Exposure Ad Effectiveness: Recall, Brand Lift & Intent
Measures unaided and aided ad recall, creative reactions, brand perception shifts, and purchase intent following ad exposure. Designed for marketing researchers evaluating campaign performance across channels.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
Where did you most recently see this ad? (Select one.)
Q03
Long Text
Please take a moment to review the ad shown below. Once you have viewed it, continue to the next page. [INSERT AD STIMULUS HERE — image, video embed, or description]
Q04
Long Text
Without looking back, what brand do you believe was being advertised? (Type your answer below, or leave blank if unsure.)
Q05
Multiple Choice
Which elements of the ad stood out to you? (Select all that apply.)
Q06
Long Text
How familiar are you with [BRAND]?
Q07
Long Text
How likely are you to consider [BRAND] the next time you shop in this category?
Q08
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about the ad you saw. What, if anything, stood out most to you?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey! Your responses have been recorded and will be kept confidential.
Q11
Long Text
When did you last see this ad?
Q12
Long Text
How clearly could you tell which brand the ad was for?
Q13
Long Text
Overall, how appealing did you find this ad?
Q14
Long Text
How favorable is your overall opinion of [BRAND]?
Q15
Long Text
Thinking about the next 7 days, how likely are you to search for more information about [BRAND] because of this ad?
Q16
Multiple Choice
Which of the following best describes your gender?
Q17
Long Text
In your own words, what was the main message of the ad?
Q18
Long Text
How clear was the ad's call to action (i.e., what it wanted you to do next)?
Q19
Multiple Choice
Which best describes how you think of [BRAND] compared to other brands in this category?
Q20
Long Text
Thinking about the next 7 days, how likely are you to visit [BRAND]'s website or store because of this ad?
Q21
Long Text
What is the highest level of education you have completed?
Q22
Long Text
Compared to before seeing this ad, how has your trust in [BRAND] changed, if at all?
Q23
Long Text
Thinking about the next 7 days, how likely are you to make a purchase from [BRAND] because of this ad?
Q24
Long Text
Where do you currently live?
Q25
Long Text
Compared to before seeing this ad, how has your perception of [BRAND]'s quality changed, if at all?
Q26
Multiple Choice
If you plan to take any action related to this ad, when do you expect to do so?
Q27
Multiple Choice
Which device are you using to take this survey?
Q28
Long Text
Compared to before seeing this ad, how has the relevance of [BRAND] to your needs changed, if at all?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.