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Ecommerce Campaign Goals & Attribution Survey Template

Audit campaign goals, attribution, tracking, and analytics tools from the last 90 days. Spot gaps to boost ROAS, CAC, and reporting.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

25

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Multiple Choice
Which areas best describe your current role? Select all that apply.
  • Marketing/Brand
  • CRM/Email
  • Performance/Acquisition
  • Merchandising/Category
  • Product/UX
  • Data/Analytics
  • Engineering
  • Operations/Logistics
  • Customer Support
  • Finance
Q2
Multiple Choice
In the last 90 days, have you been directly involved in planning or executing any customer-facing campaigns?
  • Yes
  • No
  • Not sure
Q3
Opinion Scale
Over the last 90 days, how clear have the company’s campaign goals been to you?
Range: 1 10
Min: Not at all clearMid: Somewhat clearMax: Very clear
Q4
Matrix
For your most recent campaign in the last 90 days, indicate your agreement with the following statements. If not applicable, select Neutral.
RowsStrongly disagreeDisagreeNeutralAgreeStrongly agree
Goals were clearly defined before launch
Success metrics were measurable and documented
The primary audience was agreed by stakeholders
A single owner was accountable for outcomes
Dependencies and handoffs were clear
Budget and constraints were approved early
Q5
Multiple Choice
Which goal types did that campaign target? Select all that apply.
  • Revenue/Conversions
  • New customers
  • Customer acquisition cost (CAC)
  • ROAS
  • Average order value (AOV)
  • Retention/Repeat rate
  • Engagement (e.g., site visits, CTR)
  • Lead capture
  • App installs
Q6
Constant Sum
Allocate 100 points across the following to reflect the priority mix for that campaign’s goals.
Total must equal 100
Min per option: 0Whole numbers only
Q7
Rating
How confident were you in attributing that campaign’s impact across channels in the last 90 days?
Scale: 11 (star)
Min: Not at all confidentMax: Extremely confident
Q8
Dropdown
Which primary attribution approach did you use most for that campaign?
  • Last-click
  • First-click
  • Position-based (U-shaped)
  • Linear
  • Time decay
  • Data-driven model (platform-provided)
  • MMM/Media mix modeling
  • Incrementality testing (geo/A-B)
  • Don't know
Q9
Multiple Choice
How frequently do you run incrementality or MMM analyses related to campaigns?
  • Ongoing weekly
  • Monthly
  • Quarterly
  • Ad-hoc
  • Not currently
Q10
Opinion Scale
I can view cross-channel touchpoints for active campaigns (last 90 days).
Range: 1 10
Min: Strongly disagreeMid: Neither agree nor disagreeMax: Strongly agree
Q11
Multiple Choice
Which tools do you personally use to measure or report campaign performance? Select all that apply.
  • Google Analytics 4
  • Adobe Analytics
  • Facebook Ads Manager
  • Google Ads
  • TikTok Ads
  • Email platform analytics (e.g., Klaviyo)
  • CDP (Customer Data Platform)
  • BI tool (e.g., Looker, Power BI)
  • Mobile MMP (e.g., AppsFlyer, Adjust)
  • Attribution SaaS (e.g., Northbeam, Triple Whale)
  • Spreadsheets
  • In-house dashboards
Q12
Opinion Scale
Data quality for campaign reporting met my needs in the last 90 days.
Range: 1 10
Min: Very poorMid: AdequateMax: Excellent
Q13
Multiple Choice
Attention check: To confirm you're paying attention, please select "Agree" below.
  • Strongly disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly agree
Q14
Long Text
What are the biggest gaps or pain points in measuring or attributing campaign impact today?
Max 600 chars
Q15
Matrix
Thinking about our campaign process in the last 90 days, how often did the following occur?
RowsNeverRarelySometimesOftenAlways
Briefs included measurable goals and thresholds
Channel owners aligned on success definitions pre-launch
Tracking/QA was completed before launch
Post-mortems used agreed metrics
Priorities across teams were clear
Attribution guidance was documented and accessible
Q16
Numeric
Typically, how many business days do you need to get a reliable read on campaign performance?
Accepts a numeric value
Whole numbers only
Q17
Dropdown
What is your primary region/time zone?
  • North America
  • EMEA
  • APAC
  • LATAM
  • Other
  • Prefer not to say
Q18
Dropdown
What is your current seniority level?
  • Individual contributor
  • Manager
  • Director
  • VP or above
  • Prefer not to say
Q19
Numeric
How many years have you worked at this company?
Accepts a numeric value
Whole numbers only
Q20
Dropdown
What is your typical work setting?
  • On-site
  • Hybrid
  • Remote
  • Prefer not to say
Q21
Dropdown
With how many people do you typically collaborate on campaigns?
  • 1–3
  • 4–7
  • 8–15
  • 16–30
  • 31+
  • Not sure
Q22
Multiple Choice
Do you have decision-making responsibility for campaign budgets?
  • Yes
  • No
  • Shared responsibility
  • Not sure
Q23
Long Text
Any suggestions that would most improve our goals, attribution, or tooling in the next quarter?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on goals, attribution, and tooling
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q25
Chat Message
Thank you for your time—your input will help improve our goals, attribution, and tooling.

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