Which areas best describe your current role? Select all that apply.
- Marketing/Brand
- CRM/Email
- Performance/Acquisition
- Merchandising/Category
- Product/UX
- Data/Analytics
- Engineering
- Operations/Logistics
- Customer Support
- Finance
In the last 90 days, have you been directly involved in planning or executing any customer-facing campaigns?
Over the last 90 days, how clear have the company’s campaign goals been to you?
Range: 1 – 10
Min: Not at all clearMid: Somewhat clearMax: Very clear
For your most recent campaign in the last 90 days, indicate your agreement with the following statements. If not applicable, select Neutral.
| Rows | Strongly disagree | Disagree | Neutral | Agree | Strongly agree |
|---|
| Goals were clearly defined before launch | • | • | • | • | • |
| Success metrics were measurable and documented | • | • | • | • | • |
| The primary audience was agreed by stakeholders | • | • | • | • | • |
| A single owner was accountable for outcomes | • | • | • | • | • |
| Dependencies and handoffs were clear | • | • | • | • | • |
| Budget and constraints were approved early | • | • | • | • | • |
Which goal types did that campaign target? Select all that apply.
- Revenue/Conversions
- New customers
- Customer acquisition cost (CAC)
- ROAS
- Average order value (AOV)
- Retention/Repeat rate
- Engagement (e.g., site visits, CTR)
- Lead capture
- App installs
Allocate 100 points across the following to reflect the priority mix for that campaign’s goals.
Total must equal 100
Min per option: 0Whole numbers only
How confident were you in attributing that campaign’s impact across channels in the last 90 days?
Scale: 11 (star)
Min: Not at all confidentMax: Extremely confident
Which primary attribution approach did you use most for that campaign?
- Last-click
- First-click
- Position-based (U-shaped)
- Linear
- Time decay
- Data-driven model (platform-provided)
- MMM/Media mix modeling
- Incrementality testing (geo/A-B)
- Don't know
How frequently do you run incrementality or MMM analyses related to campaigns?
- Ongoing weekly
- Monthly
- Quarterly
- Ad-hoc
- Not currently
I can view cross-channel touchpoints for active campaigns (last 90 days).
Range: 1 – 10
Min: Strongly disagreeMid: Neither agree nor disagreeMax: Strongly agree
Which tools do you personally use to measure or report campaign performance? Select all that apply.
- Google Analytics 4
- Adobe Analytics
- Facebook Ads Manager
- Google Ads
- TikTok Ads
- Email platform analytics (e.g., Klaviyo)
- CDP (Customer Data Platform)
- BI tool (e.g., Looker, Power BI)
- Mobile MMP (e.g., AppsFlyer, Adjust)
- Attribution SaaS (e.g., Northbeam, Triple Whale)
- Spreadsheets
- In-house dashboards
Data quality for campaign reporting met my needs in the last 90 days.
Range: 1 – 10
Min: Very poorMid: AdequateMax: Excellent
Attention check: To confirm you're paying attention, please select "Agree" below.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
What are the biggest gaps or pain points in measuring or attributing campaign impact today?
Max 600 chars
Thinking about our campaign process in the last 90 days, how often did the following occur?
| Rows | Never | Rarely | Sometimes | Often | Always |
|---|
| Briefs included measurable goals and thresholds | • | • | • | • | • |
| Channel owners aligned on success definitions pre-launch | • | • | • | • | • |
| Tracking/QA was completed before launch | • | • | • | • | • |
| Post-mortems used agreed metrics | • | • | • | • | • |
| Priorities across teams were clear | • | • | • | • | • |
| Attribution guidance was documented and accessible | • | • | • | • | • |
Typically, how many business days do you need to get a reliable read on campaign performance?
Accepts a numeric value
Whole numbers only
What is your primary region/time zone?
- North America
- EMEA
- APAC
- LATAM
- Other
- Prefer not to say
What is your current seniority level?
- Individual contributor
- Manager
- Director
- VP or above
- Prefer not to say
How many years have you worked at this company?
Accepts a numeric value
Whole numbers only
What is your typical work setting?
- On-site
- Hybrid
- Remote
- Prefer not to say
With how many people do you typically collaborate on campaigns?
- 1–3
- 4–7
- 8–15
- 16–30
- 31+
- Not sure
Do you have decision-making responsibility for campaign budgets?
- Yes
- No
- Shared responsibility
- Not sure
Any suggestions that would most improve our goals, attribution, or tooling in the next quarter?
Max 600 chars
AI Interview: 2 Follow-up Questions on goals, attribution, and tooling
AI InterviewLength: 2Personality: [Object Object]Mode: Fast Thank you for your time—your input will help improve our goals, attribution, and tooling.