Which areas best describe your current role? Select all that apply.
- Marketing/Brand
- CRM/Email
- Performance/Acquisition
- Merchandising/Category
- Product/UX
- Data/Analytics
- Engineering
- Operations/Logistics
- Customer Support
- Finance
In the last 90 days, have you been directly involved in planning or executing any customer-facing campaigns?
Over the last 90 days, how clear have the company’s campaign goals been to you?
For your most recent campaign in the last 90 days, indicate your agreement with the following statements. If not applicable, select Neutral.
Which goal types did that campaign target? Select all that apply.
- Revenue/Conversions
- New customers
- Customer acquisition cost (CAC)
- ROAS
- Average order value (AOV)
- Retention/Repeat rate
- Engagement (e.g., site visits, CTR)
- Lead capture
- App installs
Allocate 100 points across the following to reflect the priority mix for that campaign’s goals.
How confident were you in attributing that campaign’s impact across channels in the last 90 days?
Which primary attribution approach did you use most for that campaign?
How frequently do you run incrementality or MMM analyses related to campaigns?
- Ongoing weekly
- Monthly
- Quarterly
- Ad-hoc
- Not currently
I can view cross-channel touchpoints for active campaigns (last 90 days).
Which tools do you personally use to measure or report campaign performance? Select all that apply.
- Google Analytics 4
- Adobe Analytics
- Facebook Ads Manager
- Google Ads
- TikTok Ads
- Email platform analytics (e.g., Klaviyo)
- CDP (Customer Data Platform)
- BI tool (e.g., Looker, Power BI)
- Mobile MMP (e.g., AppsFlyer, Adjust)
- Attribution SaaS (e.g., Northbeam, Triple Whale)
- Spreadsheets
- In-house dashboards
Data quality for campaign reporting met my needs in the last 90 days.
Attention check: To confirm you're paying attention, please select "Agree" below.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
What are the biggest gaps or pain points in measuring or attributing campaign impact today?
Max 600 chars
Thinking about our campaign process in the last 90 days, how often did the following occur?
Typically, how many business days do you need to get a reliable read on campaign performance?
What is your primary region/time zone?
What is your current seniority level?
How many years have you worked at this company?
What is your typical work setting?
With how many people do you typically collaborate on campaigns?
Do you have decision-making responsibility for campaign budgets?
- Yes
- No
- Shared responsibility
- Not sure
Any suggestions that would most improve our goals, attribution, or tooling in the next quarter?
Max 600 chars
AI Interview: 2 Follow-up Questions on goals, attribution, and tooling
Thank you for your time—your input will help improve our goals, attribution, and tooling.