Q01
Long Text
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Campaign Goals & Attribution Practices Audit
A 90-day diagnostic survey for ecommerce teams to evaluate campaign goal-setting, attribution methods, tool effectiveness, and cross-functional alignment — surfacing gaps in ROAS, CAC measurement, and reporting workflows.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
28 questions · ~4 min
Q02
Multiple Choice
In the last 90 days, have you been directly involved in planning or executing any customer-facing campaigns?
Q03
Long Text
Over the last 90 days, how clear have the company's campaign goals been to you?
Q04
Long Text
How confident were you in attributing your most recent campaign's impact across channels?
Q05
Multiple Choice
Which tools do you personally use to measure or report campaign performance? Select all that apply.
Q06
Long Text
In the last 90 days, how often were campaign briefs shared with all relevant stakeholders before launch?
Q07
Long Text
Thinking about the last 90 days, what are the biggest gaps or pain points in measuring or attributing campaign impact?
Q08
Long Text
What is your current seniority level?
Q09
Long Text
Thank you for completing this survey. Your input will directly inform improvements to our campaign goals, attribution practices, and tooling in the coming quarter. Results will be shared in aggregate to protect individual confidentiality.
Q10
Multiple Choice
Which areas best describe your current role? Select all that apply.
Q11
Long Text
For your most recent campaign, goals were defined with specific, measurable KPIs before launch.
Q12
Long Text
Which primary attribution approach did you use most for your most recent campaign?
Q13
Long Text
In the last 90 days, how easy has it been for you to view cross-channel touchpoints for active campaigns?
Q14
Long Text
In the last 90 days, how often were campaign results reviewed collaboratively across teams?
Q15
AI Interview
We'd like to explore your experience with campaign measurement in more depth. An AI moderator will ask a couple of follow-up questions.
Q16
Long Text
What is your primary region?
Q17
Multiple Choice
Do you have decision-making responsibility for campaign budgets?
Q18
Long Text
For your most recent campaign, all stakeholders were aligned on the primary success metric before launch.
Q19
Multiple Choice
How frequently does your team run incrementality tests or media mix modeling (MMM) for campaigns?
Q20
Long Text
How would you rate the overall data quality for campaign reporting in the last 90 days?
Q21
Long Text
In the last 90 days, how often were learnings from past campaigns applied to new campaign planning?
Q22
Long Text
Based on your responses, what single change would most improve our campaign goals, attribution, or tooling next quarter?
Q23
Long Text
How long have you worked at this company?
Q24
Long Text
How many people do you typically collaborate with on campaigns?
Q25
Long Text
For your most recent campaign, a post-campaign review was conducted to assess goal attainment.
Q26
Long Text
Typically, how many business days do you need to get a reliable read on campaign performance?
Q27
Multiple Choice
Which goal types did your most recent campaign target? Select all that apply.
Q28
Long Text
Please rank the following goal types in order of priority for your most recent campaign (most important first). Only rank those that applied.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.