A 90-day diagnostic survey for ecommerce teams to evaluate campaign goal-setting, attribution methods, tool effectiveness, and cross-functional alignment — surfacing gaps in ROAS, CAC measurement, and reporting workflows.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to the Campaign Goals & Attribution Audit.
This survey asks about your experience with campaign planning, measurement, and attribution over the last 90 days. Your responses will help us identify gaps and improve our processes.
• There are no right or wrong answers — we want your honest perspective.
• Your responses are confidential and will be reported in aggregate only.
• Participation is voluntary and you may stop at any time.
• Estimated completion time: 8–10 minutes.
Please proceed when ready.
Q2
Multiple Choice
In the last 90 days, have you been directly involved in planning or executing any customer-facing campaigns?
Yes
No
Not sure
Q3
Multiple Choice
Which areas best describe your current role? Select all that apply.
Marketing/Brand
CRM/Email
Performance/Acquisition
Merchandising/Category
Product/UX
Data/Analytics
Engineering
Operations/Logistics
Customer Support
Finance
Other (please specify)
Q4
Multiple Choice
Do you have decision-making responsibility for campaign budgets?
Yes
No
Shared responsibility
Not sure
Q5
Dropdown
How many people do you typically collaborate with on campaigns?
1–3
4–7
8–15
16–30
31+
Not sure
Q6
Opinion Scale
Over the last 90 days, how clear have the company's campaign goals been to you?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q7
Opinion Scale
For your most recent campaign, goals were defined with specific, measurable KPIs before launch.
How would you rate the overall data quality for campaign reporting in the last 90 days?
Range: 1 – 7
Min: Very poorMid: NeutralMax: Excellent
Q18
Opinion Scale
In the last 90 days, how often were campaign briefs shared with all relevant stakeholders before launch?
Range: 1 – 7
Min: NeverMid: NeutralMax: Always
Q19
Opinion Scale
In the last 90 days, how often were campaign results reviewed collaboratively across teams?
Range: 1 – 7
Min: NeverMid: NeutralMax: Always
Q20
Opinion Scale
In the last 90 days, how often were learnings from past campaigns applied to new campaign planning?
Range: 1 – 7
Min: NeverMid: NeutralMax: Always
Q21
Dropdown
Typically, how many business days do you need to get a reliable read on campaign performance?
Less than 1 day
1–2 days
3–5 days
6–10 days
11–20 days
More than 20 days
Not sure
Q22
Long Text
Thinking about the last 90 days, what are the biggest gaps or pain points in measuring or attributing campaign impact?
Max chars
Q23
AI Interview
We'd like to explore your experience with campaign measurement in more depth. An AI moderator will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q24
Long Text
Based on your responses, what single change would most improve our campaign goals, attribution, or tooling next quarter?
Max chars
Q25
Dropdown
What is your current seniority level?
Individual contributor
Manager
Director
VP or above
Prefer not to say
Q26
Dropdown
What is your primary region?
North America
EMEA
APAC
LATAM
Other
Prefer not to say
Q27
Dropdown
How long have you worked at this company?
Less than 1 year
1–2 years
3–5 years
6–10 years
More than 10 years
Prefer not to say
Q28
Chat Message
Thank you for completing this survey. Your input will directly inform improvements to our campaign goals, attribution practices, and tooling in the coming quarter. Results will be shared in aggregate to protect individual confidentiality.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
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Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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