What are the biggest gaps or pain points in measuring or attributing campaign impact today?
Max 600 chars
Q15
Matrix
Thinking about our campaign process in the last 90 days, how often did the following occur?
Rows
Never
Rarely
Sometimes
Often
Always
Briefs included measurable goals and thresholds
•
•
•
•
•
Channel owners aligned on success definitions pre-launch
•
•
•
•
•
Tracking/QA was completed before launch
•
•
•
•
•
Post-mortems used agreed metrics
•
•
•
•
•
Priorities across teams were clear
•
•
•
•
•
Attribution guidance was documented and accessible
•
•
•
•
•
Q16
Numeric
Typically, how many business days do you need to get a reliable read on campaign performance?
Accepts a numeric value
Whole numbers only
Q17
Dropdown
What is your primary region/time zone?
North America
EMEA
APAC
LATAM
Other
Prefer not to say
Q18
Dropdown
What is your current seniority level?
Individual contributor
Manager
Director
VP or above
Prefer not to say
Q19
Numeric
How many years have you worked at this company?
Accepts a numeric value
Whole numbers only
Q20
Dropdown
What is your typical work setting?
On-site
Hybrid
Remote
Prefer not to say
Q21
Dropdown
With how many people do you typically collaborate on campaigns?
1–3
4–7
8–15
16–30
31+
Not sure
Q22
Multiple Choice
Do you have decision-making responsibility for campaign budgets?
Yes
No
Shared responsibility
Not sure
Q23
Long Text
Any suggestions that would most improve our goals, attribution, or tooling in the next quarter?
Max 600 chars
Q24
AI Interview
AI Interview: 2 Follow-up Questions on goals, attribution, and tooling
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q25
Chat Message
Thank you for your time—your input will help improve our goals, attribution, and tooling.
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