How did you shop with this retailer in the last 30 days? Select all that apply.
- In-store
- Retailer website
- Retailer mobile app
- Curbside or in-store pickup
- Self-checkout kiosk
Approximately how many shopping visits or orders did you make with this retailer in the last 30 days? Enter a whole number.
Which device did you use most with this retailer in the last 30 days?
Rank these shopping tasks by importance to you (1 = most important).
Overall, how easy was it to shop with this retailer in the last 30 days?
Please rate how easy each action was in the last 30 days.
Did you encounter any errors, glitches, or confusing messages in the last 30 days? Select all that apply.
- None of the above
- In-store (e.g., self-checkout, price scanner)
- Website
- Mobile app
- During payment/checkout
- Customer service/chat
Please describe one issue you experienced (if any) and what you tried to do next.
Max 600 chars
When something went wrong, how clear was the guidance to fix it? (Skip if not applicable.)
How did you try to resolve issues? Select all that apply.
- Retried the action
- Tried a different device/browser/register
- Asked a staff member
- Used help center or chat
- Waited and tried later
- Abandoned the purchase
- Not applicable (no issues)
- Other
Which security or anti-theft measures did you notice in the last 30 days? Select all that apply.
- None of the above
- Locked cases for products
- Staff escort to retrieve items
- Security tags on items
- Alarms or gates at exits
- Limits on self-checkout use
- Receipt checks at exit
- Cameras or prominent theft signage
Overall, how did these measures affect your shopping experience in the last 30 days?
Which, if any, caused the most friction for you? Select all that apply.
- None of the above
- Waiting for a case to be unlocked
- Staff unavailable to unlock items
- False alarm at exit
- Item unavailable due to theft/shrink
- Extra ID or receipt checks
- Limits on quantities per purchase
In the last 30 days, how often were items you wanted out of stock at this retailer?
How much do you trust that prices and promotions will ring up correctly?
Attention check: To confirm you are paying attention, please select "Often" below.
- Never
- Rarely
- Sometimes
- Often
Where do you mainly shop with this retailer?
- United States
- Canada
- United Kingdom
- Australia
- European Union
- Other
What is your age?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
What is your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/no degree
- 2-year degree
- 4-year degree
- Graduate or professional degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Unemployed
- Retired
- Homemaker/caregiver
- Prefer not to say
What one change would most improve ease of use for you?
Max 600 chars
AI Interview: 2 Follow-up Questions on your shopping experience
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