Measures unaided brand recall, aided recognition, and consideration-set drivers within a product category to benchmark brand awareness, track advertising impact, and inform campaign strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
16
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey asks about your awareness of and experience with brands in [product category]. It should take approximately 5 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.
Please answer based on your own experience and perceptions.
Q2
Multiple Choice
Have you purchased or considered purchasing a product in [product category] in the past 12 months?
Yes, I have purchased
Yes, I have considered purchasing
No, but I am familiar with the category
No, I am not familiar with this category
Q3
Long Text
When you think about [product category], which brands come to mind? Please list up to five, starting with the very first brand you think of. Separate each brand with a comma.
Max chars
Q4
Multiple Choice
Which of the following [product category] brands have you heard of? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Brand H
None of these
Q5
Opinion Scale
How familiar are you with [Focal Brand]?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q6
Multiple Choice
In the past 4 weeks, which of the following brands have you noticed advertising for? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Brand H
None of these
Q7
Dropdown
How often do you purchase products in [product category]?
Several times a week
About once a week
2–3 times per month
About once a month
Every 2–3 months
Less often
Never
Q8
Ranking
Of the brands you have heard of, please rank the following by how likely you would be to consider them for your next [product category] purchase. Drag to reorder, with most likely at the top.
Drag to order (top = most important)
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Brand H
Q9
AI Interview
What makes your top-ranked brand stand out compared to the others? Please share the main reasons it is your top choice.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q10
Long Text
Based on your responses in this survey, is there anything else you would like to share about [product category] or the brands discussed?
Max chars
Q11
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q12
Multiple Choice
Which of the following best describes your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q13
Long Text
If you selected 'Prefer to self-describe' above, please share here (optional).
Max chars
Q14
Dropdown
Which country or region do you currently live in?
United States
Canada
United Kingdom
Australia
European Union
India
Southeast Asia
Latin America
Middle East/North Africa
Sub-Saharan Africa
Other
Q15
Multiple Choice
Are you the primary shopper for your household?
Yes
Share responsibility
No
Prefer not to say
Q16
Chat Message
Thank you for completing this survey! Your responses will help us better understand brand awareness and preferences in [product category]. Your feedback is greatly appreciated.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.