Q01
Long Text
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Brand Recall & Aided Recognition Survey
Measures unaided brand recall, aided recognition, and consideration-set drivers within a product category to benchmark brand awareness, track advertising impact, and inform campaign strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
16 questions · ~4 min
Q02
Multiple Choice
Have you purchased or considered purchasing a product in [product category] in the past 12 months?
Q03
Long Text
When you think about [product category], which brands come to mind? Please list up to five, starting with the very first brand you think of. Separate each brand with a comma.
Q04
Multiple Choice
Which of the following [product category] brands have you heard of? Select all that apply.
Q05
Long Text
How often do you purchase products in [product category]?
Q06
Long Text
Based on your responses in this survey, is there anything else you would like to share about [product category] or the brands discussed?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for completing this survey! Your responses will help us better understand brand awareness and preferences in [product category]. Your feedback is greatly appreciated.
Q09
Long Text
How familiar are you with [Focal Brand]?
Q10
Long Text
Of the brands you have heard of, please rank the following by how likely you would be to consider them for your next [product category] purchase. Drag to reorder, with most likely at the top.
Q11
Multiple Choice
Which of the following best describes your gender?
Q12
Multiple Choice
In the past 4 weeks, which of the following brands have you noticed advertising for? Select all that apply.
Q13
AI Interview
What makes your top-ranked brand stand out compared to the others? Please share the main reasons it is your top choice.
Q14
Long Text
If you selected 'Prefer to self-describe' above, please share here (optional).
Q15
Long Text
Which country or region do you currently live in?
Q16
Multiple Choice
Are you the primary shopper for your household?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.