Welcome! This brief study asks about brands in a single product category. There are no right or wrong answers. It should take about 5 minutes. Please answer based on your own experience.
When you think about this product category, which brands come to mind first? List up to five, separated by commas.
Max 600 chars
What was the first brand that came to mind?
Max 100 chars
Which of these brands in this category have you heard of? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
How familiar are you with each brand?
In the past 4 weeks, which of these brands have you noticed advertising for? Select all that apply.
- Brand A
- Brand B
- Brand C
- Brand D
- Brand E
- Brand F
- Brand G
- Brand H
How often do you purchase products in this category?
Please rank these brands by how likely you are to consider them on your next purchase in this category (1 = most likely, 5 = least likely).
Briefly, why is your top-ranked brand your top choice?
Max 600 chars
Attention check: To confirm you are paying attention, please select the option labeled I am paying attention only.
- I am paying attention
- I am not paying attention
- Prefer not to say
What is your age?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Which of the following best describes your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
If you selected self-describe, you can share it here (optional).
Max 100 chars
Which country or region do you live in?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/technical
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
Are you the primary shopper for your household?
- Yes
- Share responsibility
- No
- Prefer not to say
Is there anything else you would like to share about this category or the brands mentioned?
Max 600 chars
AI Interview: 2 Follow-up Questions on your brand awareness and choices
Thank you for completing the survey. Your feedback is appreciated.