Measure unaided recall and aided recognition by category to benchmark brand awareness, spot top-of-mind brands, and optimize campaigns. Get insights fast.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This brief study asks about brands in a single product category. There are no right or wrong answers. It should take about 5 minutes. Please answer based on your own experience.
Q2
Long Text
When you think about this product category, which brands come to mind first? List up to five, separated by commas.
Max 600 chars
Q3
Short Text
What was the first brand that came to mind?
Max 100 chars
Q4
Multiple Choice
Which of these brands in this category have you heard of? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Brand H
Q5
Matrix
How familiar are you with each brand?
Rows
Not at all familiar
Slightly familiar
Moderately familiar
Very familiar
Extremely familiar
Brand A
•
•
•
•
•
Brand B
•
•
•
•
•
Brand C
•
•
•
•
•
Brand D
•
•
•
•
•
Brand E
•
•
•
•
•
Brand F
•
•
•
•
•
Q6
Multiple Choice
In the past 4 weeks, which of these brands have you noticed advertising for? Select all that apply.
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F
Brand G
Brand H
Q7
Dropdown
How often do you purchase products in this category?
Several times a week
About once a week
2–3 times per month
About once a month
Every 2–3 months
Less often
Never
Q8
Ranking
Please rank these brands by how likely you are to consider them on your next purchase in this category (1 = most likely, 5 = least likely).
Drag to order (top = most important)
Brand A
Brand B
Brand C
Brand D
Brand E
Q9
Long Text
Briefly, why is your top-ranked brand your top choice?
Max 600 chars
Q10
Multiple Choice
Attention check: To confirm you are paying attention, please select the option labeled I am paying attention only.
I am paying attention
I am not paying attention
Prefer not to say
Q11
Multiple Choice
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q12
Multiple Choice
Which of the following best describes your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q13
Short Text
If you selected self-describe, you can share it here (optional).
Max 100 chars
Q14
Dropdown
Which country or region do you live in?
United States
Canada
United Kingdom
Australia
European Union
India
Southeast Asia
Latin America
Middle East/North Africa
Sub-Saharan Africa
Q15
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/technical
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q16
Multiple Choice
Are you the primary shopper for your household?
Yes
Share responsibility
No
Prefer not to say
Q17
Long Text
Is there anything else you would like to share about this category or the brands mentioned?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on your brand awareness and choices
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q19
Chat Message
Thank you for completing the survey. Your feedback is appreciated.
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