Q01
Long Text
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Brand Awareness & Aided/Unaided Recall Survey
Measures top-of-mind recall, aided brand awareness, brand associations, and purchase consideration to benchmark a target brand against competitors. Suitable for market researchers tracking awareness across channels and audiences.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Long Text
How familiar are you with this product or service category?
Q03
Long Text
When you think of this product or service category, what is the very first brand that comes to mind?
Q04
Multiple Choice
Which of the following brands in this category have you heard of? Select all that apply.
Q05
Long Text
What words or short phrases do you associate with the first brand you named? Please list up to five, separated by commas.
Q06
Long Text
How likely are you to consider the first brand you named for a purchase in this category within the next 30 days?
Q07
AI Interview
We'd like to explore your brand perceptions a bit more. An AI moderator will ask you a couple of follow-up questions about the brands and associations you mentioned.
Q08
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences with this category or these brands?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey — your responses have been recorded and will help us understand brand awareness in this category. You may now close this window.
Q11
Multiple Choice
In the last 30 days, where have you seen or heard about this category? Select all that apply.
Q12
Long Text
What other brands in this category come to mind? Please list up to five, separated by commas. You may leave this blank if none come to mind.
Q13
Multiple Choice
Which of these brands have you seen advertising for in the last 30 days? Select all that apply.
Q14
Multiple Choice
Thinking about the first brand you named, which of the following describe it well? Select all that apply.
Q15
Long Text
How confident are you that the first brand you named would meet your needs in this category?
Q16
Multiple Choice
How do you describe your gender?
Q17
Long Text
Briefly, why did that brand come to mind first?
Q18
Multiple Choice
Which of the following most influenced the first brand coming to mind? Please select up to three.
Q19
Long Text
Which region do you currently live in?
Q20
Multiple Choice
What is the highest level of education you have completed?
Q21
Multiple Choice
What is your current employment status?
Q22
Long Text
What is your approximate annual household income before tax? Please select the closest band in your local currency.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.