How familiar are you with this product or service category?
In the last 30 days, where have you seen or heard about this category? Select all that apply.
- TV or streaming TV
- Online video (e.g., YouTube, TikTok)
- Social media posts/ads
- Search results
- Retail store or aisle
- Billboards or transit ads
- Radio or podcasts
- Friends/family word of mouth
- Email or SMS from a brand
- Other
- I haven't seen or heard anything in the last 30 days
Attention check: To confirm you are paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to say
What is the first brand that comes to mind in this category?
Max 100 chars
List up to five other brands from this category that come to mind. Separate with commas. You can leave this blank if none.
Max 600 chars
Briefly, why did that first brand come to mind?
Max 600 chars
Which of the following brands in this category have you heard of? Select all that apply.
- Brand Alpha
- Brand Beta
- Brand Gamma
- Brand Delta
- Brand Epsilon
- Brand Zeta
- None of the above
Which of these brands have you seen advertising for in the last 30 days? Select all that apply.
- Brand Alpha
- Brand Beta
- Brand Gamma
- Brand Delta
- Brand Epsilon
- Brand Zeta
- None of the above
List up to five words or short phrases you associate with the first brand you named. Separate with commas.
Max 600 chars
Thinking about that first brand, how much do you agree that each statement describes it?
What most influenced the first brand coming to mind? Rank from most to least influential.
How likely are you to consider the first brand you named for your next purchase in this category within the next 30 days?
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Which region do you live in?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college, no degree
- Associate degree
- Bachelor's degree
- Postgraduate degree
- Other
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker/caregiver
- Retired
- Unemployed
- Prefer not to say
Approximate annual household income (before tax). Choose the closest band in your local currency.
Welcome! This short survey asks about your awareness of brands in a product or service category. There are no right or wrong answers—please answer as accurately as you can.
Is there anything else you would like to share about your experiences with this category or these brands? Please add any final comments here.
Max 600 chars
AI Interview: 2 Follow-up Questions on Brand Recall and Associations
Thank you for your time—your responses have been recorded.