Measures top-of-mind recall, aided brand awareness, brand associations, and purchase consideration to benchmark a target brand against competitors. Suitable for market researchers tracking awareness across channels and audiences.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This short survey (approximately 5–7 minutes) asks about your awareness of and opinions about brands in a product or service category.
Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we are simply interested in your honest opinions. All responses are confidential and will be reported in aggregate only.
Q2
Opinion Scale
How familiar are you with this product or service category?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q3
Multiple Choice
In the last 30 days, where have you seen or heard about this category? Select all that apply.
TV or streaming TV
Online video (e.g., YouTube, TikTok)
Social media posts or ads
Search engine results
Retail store or aisle
Billboards or transit ads
Radio or podcasts
Friends or family (word of mouth)
Email or SMS from a brand
Other
I haven't seen or heard anything in the last 30 days
Q4
Long Text
When you think of this product or service category, what is the very first brand that comes to mind?
Max chars
Q5
Long Text
What other brands in this category come to mind? Please list up to five, separated by commas. You may leave this blank if none come to mind.
Max chars
Q6
Long Text
Briefly, why did that brand come to mind first?
Max chars
Q7
Multiple Choice
Which of the following brands in this category have you heard of? Select all that apply.
Brand Alpha
Brand Beta
Brand Gamma
Brand Delta
Brand Epsilon
Brand Zeta
None of the above
Q8
Multiple Choice
Which of these brands have you seen advertising for in the last 30 days? Select all that apply.
Brand Alpha
Brand Beta
Brand Gamma
Brand Delta
Brand Epsilon
Brand Zeta
None of the above
Q9
Long Text
What words or short phrases do you associate with the first brand you named? Please list up to five, separated by commas.
Max chars
Q10
Multiple Choice
Thinking about the first brand you named, which of the following describe it well? Select all that apply.
High quality
Good value for money
Innovative
Trustworthy
Widely available
Stylish or appealing design
Environmentally responsible
For people like me
None of these
Q11
Multiple Choice
Which of the following most influenced the first brand coming to mind? Please select up to three.
I buy it often
I saw an ad recently
Friends or family mentioned it
Store display or shelf presence
A deal or discount
Social media content
Its packaging or design
Q12
Opinion Scale
How likely are you to consider the first brand you named for a purchase in this category within the next 30 days?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Opinion Scale
How confident are you that the first brand you named would meet your needs in this category?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q14
AI Interview
We'd like to explore your brand perceptions a bit more. An AI moderator will ask you a couple of follow-up questions about the brands and associations you mentioned.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q15
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experiences with this category or these brands?
Max chars
Q16
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q18
Dropdown
Which region do you currently live in?
Africa
Asia
Europe
Middle East
North America
Oceania
South America
Q19
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Postgraduate degree
Other
Q20
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker or caregiver
Retired
Unemployed
Prefer not to say
Q21
Dropdown
What is your approximate annual household income before tax? Please select the closest band in your local currency.
Less than 25,000
25,000–49,999
50,000–74,999
75,000–99,999
100,000–149,999
150,000 or more
Prefer not to say
Q22
Chat Message
Thank you for completing this survey — your responses have been recorded and will help us understand brand awareness in this category. You may now close this window.
Frequently Asked Questions
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