Measure aided/unaided recall and top-of-mind associations. Benchmark awareness vs competitors and reveal purchase-driving brand cues fast. Ready to use.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Opinion Scale
How familiar are you with this product or service category?
Range: 1 – 10
Min: Not at all familiarMid: Moderately familiarMax: Very familiar
Q2
Multiple Choice
In the last 30 days, where have you seen or heard about this category? Select all that apply.
TV or streaming TV
Online video (e.g., YouTube, TikTok)
Social media posts/ads
Search results
Retail store or aisle
Billboards or transit ads
Radio or podcasts
Friends/family word of mouth
Email or SMS from a brand
Other
I haven't seen or heard anything in the last 30 days
Q3
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to say
Q4
Short Text
What is the first brand that comes to mind in this category?
Max 100 chars
Q5
Long Text
List up to five other brands from this category that come to mind. Separate with commas. You can leave this blank if none.
Max 600 chars
Q6
Long Text
Briefly, why did that first brand come to mind?
Max 600 chars
Q7
Multiple Choice
Which of the following brands in this category have you heard of? Select all that apply.
Brand Alpha
Brand Beta
Brand Gamma
Brand Delta
Brand Epsilon
Brand Zeta
None of the above
Q8
Multiple Choice
Which of these brands have you seen advertising for in the last 30 days? Select all that apply.
Brand Alpha
Brand Beta
Brand Gamma
Brand Delta
Brand Epsilon
Brand Zeta
None of the above
Q9
Long Text
List up to five words or short phrases you associate with the first brand you named. Separate with commas.
Max 600 chars
Q10
Matrix
Thinking about that first brand, how much do you agree that each statement describes it?
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Is high quality
•
•
•
•
•
Is good value for money
•
•
•
•
•
Is innovative
•
•
•
•
•
Is trustworthy
•
•
•
•
•
Fits my needs
•
•
•
•
•
Is for people like me
•
•
•
•
•
Q11
Ranking
What most influenced the first brand coming to mind? Rank from most to least influential.
Drag to order (top = most important)
I buy it often
I saw an ad recently
Friends or family mentioned it
Store display or shelf presence
A deal or discount
Social media content
Its packaging or design
Q12
Opinion Scale
How likely are you to consider the first brand you named for your next purchase in this category within the next 30 days?
Range: 1 – 10
Min: Very unlikelyMid: Neither likely nor unlikelyMax: Very likely
Q13
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q14
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q15
Dropdown
Which region do you live in?
Africa
Asia
Europe
Middle East
North America
Oceania
South America
Q16
Multiple Choice
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Postgraduate degree
Other
Q17
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Retired
Unemployed
Prefer not to say
Q18
Dropdown
Approximate annual household income (before tax). Choose the closest band in your local currency.
Less than 25,000
25,000–49,999
50,000–74,999
75,000–99,999
100,000–149,999
150,000 or more
Prefer not to say
Q19
Chat Message
Welcome! This short survey asks about your awareness of brands in a product or service category. There are no right or wrong answers—please answer as accurately as you can.
Q20
Long Text
Is there anything else you would like to share about your experiences with this category or these brands? Please add any final comments here.
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Brand Recall and Associations
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q22
Chat Message
Thank you for your time—your responses have been recorded.
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