Q01
Long Text
All templates
Ecommerce Checkout & Payment UX Friction Survey
Diagnose friction points across the ecommerce checkout and payment flow—from cart to confirmation—to identify drivers of cart abandonment and prioritize UX improvements that boost conversion rates.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
27 questions · ~4 min
Q02
Multiple Choice
When was your most recent online retail purchase?
Q03
Long Text
Overall, how easy or difficult was the checkout process?
Q04
Multiple Choice
In the last 3 months, have you abandoned an online shopping cart before completing payment?
Q05
Multiple Choice
Which payment method(s) did you use on your most recent purchase? Select all that apply.
Q06
Long Text
What, if anything, was the most frustrating part of the checkout process?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for your time. Your feedback will help improve online checkout and payment experiences.
Q09
Long Text
Please briefly describe the last online checkout you can remember.
Q10
Long Text
How would you rate the loading speed of the checkout pages?
Q11
Long Text
Please rank your top 3 reasons for abandoning your cart, with the most important reason first.
Q12
Long Text
How secure did you feel while entering your payment details?
Q13
Multiple Choice
Which improvements would most help you complete a checkout in the future? Select up to 3.
Q14
Multiple Choice
What is your gender?
Q15
Multiple Choice
Which device did you primarily use for that checkout?
Q16
Long Text
How easy or difficult was it to enter your shipping address?
Q17
Long Text
How well informed did you feel about charges and fees during payment?
Q18
AI Interview
We'd like to explore your checkout experience a bit further. An AI moderator will ask a couple of follow-up questions based on your previous responses.
Q19
Long Text
In which region do you currently reside?
Q20
Multiple Choice
How did you proceed through checkout?
Q21
Long Text
How easy or difficult was it to select a shipping option?
Q22
Long Text
How easy or difficult was it to enter your payment and billing information?
Q23
Long Text
Based on your responses in this survey, is there anything else you would like to share about your checkout or payment experience?
Q24
Multiple Choice
Approximately how many online purchases do you make per month?
Q25
Long Text
How easy or difficult was it to review your order summary before payment?
Q26
Multiple Choice
Did you encounter any issues during the checkout process?
Q27
Multiple Choice
Which issues did you experience? Select all that apply.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.