When was your most recent online retail purchase?
- Within the last 7 days
- 8–30 days ago
- 1–3 months ago
- More than 3 months ago
- Can't recall
If it was 3+ months ago or you can’t recall, briefly describe the last checkout you remember and any issues you noticed.
Max 600 chars
Which device did you use for that checkout?
- Mobile app
- Mobile web browser
- Desktop/laptop browser
- Tablet
How did you proceed through checkout?
- Guest checkout
- Logged into an existing account
- Created a new account during checkout
- Used social login (e.g., Google, Apple, Facebook)
Overall, how easy was the checkout process?
Did you encounter any issues during checkout?
- Yes
- Minor friction but completed
- No issues
Which issues did you face? Select all that apply.
- Promo code not accepted or unclear
- Address validation errors
- Shipping options unclear
- Unexpected delivery costs
- Form field errors (e.g., formatting, required fields)
- Payment method declined
- Slow pages or timeouts
- Confusing order summary
- Surprising taxes/fees
Rate the speed of the checkout pages.
How easy or hard were these checkout steps?
In the last 3 months, did you abandon a cart before paying on a retail site?
If yes, rank the top reasons you abandoned (drag to reorder).
Which payment method(s) did you use on your most recent purchase?
- Credit/debit card
- PayPal
- Apple Pay
- Google Pay
- Shop Pay
- Buy now, pay later (e.g., Affirm, Klarna, Afterpay)
- Store gift card/certificate
- Cash on delivery
I felt secure and informed while entering payment details.
Entering payment and billing information was…
Attention check: To confirm you’re paying attention, please select “Yes.”
What was the most frustrating part of checkout, if any?
Max 100 chars
Which improvements would most help you complete checkout next time? Select up to 3.
- Address auto-fill
- Clear shipping costs earlier
- Guest checkout availability
- Saved payment methods
- Express checkout buttons (e.g., Apple Pay, PayPal)
- Better promo code handling
- Clearer order summary
- Live chat or help during checkout
Gender
- Woman
- Man
- Non-binary
- Prefer not to say
Highest level of education completed
- Some high school or less
- High school diploma or equivalent
- Some college or technical training
- Bachelor’s degree
- Graduate or professional degree
- Prefer not to say
Current employment status
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed
- Retired
- Prefer not to say
Welcome! This brief survey asks about your latest online checkout and payment experience. It should take about 5–7 minutes. There are no right or wrong answers—thanks for your honest feedback.
Is there anything else you’d like to share about your checkout or payment experience?
Max 600 chars
AI Interview: 2 Follow-up Questions on Checkout & Payment
Thanks for your time—your feedback will help improve online checkout and payment experiences.