Diagnose friction points across the ecommerce checkout and payment flow—from cart to confirmation—to identify drivers of cart abandonment and prioritize UX improvements that boost conversion rates.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your recent online checkout and payment experiences. It should take approximately 5–7 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only to help improve ecommerce checkout experiences.
Q2
Multiple Choice
When was your most recent online retail purchase?
Within the last 7 days
8–30 days ago
1–3 months ago
More than 3 months ago
Can't recall
Q3
Long Text
Please briefly describe the last online checkout you can remember.
Max chars
Q4
Multiple Choice
Which device did you primarily use for that checkout?
Mobile app
Mobile web browser
Desktop/laptop browser
Tablet
Other (please specify)
Q5
Multiple Choice
How did you proceed through checkout?
Guest checkout
Logged into an existing account
Created a new account during checkout
Used social login (e.g., Google, Apple, Facebook)
Don't remember
Q6
Opinion Scale
Overall, how easy or difficult was the checkout process?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q7
Opinion Scale
How would you rate the loading speed of the checkout pages?
Range: 1 – 7
Min: Very slowMid: NeutralMax: Very fast
Q8
Opinion Scale
How easy or difficult was it to enter your shipping address?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q9
Opinion Scale
How easy or difficult was it to select a shipping option?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q10
Opinion Scale
How easy or difficult was it to review your order summary before payment?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Multiple Choice
Did you encounter any issues during the checkout process?
Yes
Minor friction but I completed the purchase
No issues at all
Q12
Multiple Choice
Which issues did you experience? Select all that apply.
Promo code not accepted or unclear
Address validation errors
Shipping options unclear
Unexpected delivery costs
Form field errors (e.g., formatting, required fields)
Payment method declined
Slow pages or timeouts
Confusing order summary
Unexpected taxes or fees
Other (please specify)
Q13
Multiple Choice
In the last 3 months, have you abandoned an online shopping cart before completing payment?
Yes
No
Not sure
Q14
Ranking
Please rank your top 3 reasons for abandoning your cart, with the most important reason first.
Drag to order (top = most important)
Extra costs at checkout (shipping, taxes, fees)
Forced account creation
Payment was declined or failed
Delivery date was too slow
Checkout felt too long or complicated
Security or trust concerns
Promo code didn't work
Other reason
Q15
Multiple Choice
Which payment method(s) did you use on your most recent purchase? Select all that apply.
Credit or debit card
PayPal
Apple Pay
Google Pay
Shop Pay
Buy now, pay later (e.g., Affirm, Klarna, Afterpay)
Store gift card or certificate
Cash on delivery
Other (please specify)
Q16
Opinion Scale
How secure did you feel while entering your payment details?
Range: 1 – 7
Min: Not at all secureMid: NeutralMax: Extremely secure
Q17
Opinion Scale
How well informed did you feel about charges and fees during payment?
Range: 1 – 7
Min: Not at all informedMid: NeutralMax: Extremely well informed
Q18
Opinion Scale
How easy or difficult was it to enter your payment and billing information?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q19
Long Text
What, if anything, was the most frustrating part of the checkout process?
Max chars
Q20
Multiple Choice
Which improvements would most help you complete a checkout in the future? Select up to 3.
Address auto-fill
Clear shipping costs shown earlier
Guest checkout availability
Saved payment methods
Express checkout buttons (e.g., Apple Pay, PayPal)
Better promo code handling
Clearer order summary
Live chat or help during checkout
Other (please specify)
Q21
AI Interview
We'd like to explore your checkout experience a bit further. An AI moderator will ask a couple of follow-up questions based on your previous responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Long Text
Based on your responses in this survey, is there anything else you would like to share about your checkout or payment experience?
Max chars
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer not to say
Q25
Dropdown
In which region do you currently reside?
North America
Europe
Latin America
Asia
Middle East & North Africa
Sub-Saharan Africa
Oceania
Prefer not to say
Q26
Multiple Choice
Approximately how many online purchases do you make per month?
1 or fewer
2–5
6–10
11–20
More than 20
Prefer not to say
Q27
Chat Message
Thank you for your time. Your feedback will help improve online checkout and payment experiences.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
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QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
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Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
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