Q01
Long Text
All templates
Checkout Fraud-Prevention vs. Conversion UX Survey
Measures how ecommerce customers perceive and respond to fraud-prevention steps during checkout, identifying the trade-offs between security friction and conversion to guide UX optimization.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~4 min
Q02
Multiple Choice
Have you completed an online purchase from [Retailer Name] in the past 90 days?
Q03
Multiple Choice
Which device do you use most often for online shopping?
Q04
Multiple Choice
During your most recent checkout with us, which verification or security steps did you encounter? Select all that apply.
Q05
Long Text
Rank the following from most to least important to you during online checkout.
Q06
Multiple Choice
In the past 6 months, has any online retailer mistakenly declined or blocked a valid payment of yours?
Q07
AI Interview
We'd like to understand your checkout experience in more depth. An AI moderator will ask you a couple of follow-up questions based on your previous answers.
Q08
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions about the online checkout experience.
Q09
Long Text
What is your age group?
Q10
Long Text
Thank you for completing this survey. Your feedback will help us improve the online checkout experience. If you have any questions, please contact [research team email].
Q11
Long Text
How disruptive were the verification or security steps to completing your order?
Q12
Long Text
What is the longest amount of extra time you would accept for security checks during checkout?
Q13
Multiple Choice
What did you do after the mistaken decline or hold? Select all that apply.
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
To what extent did these verification steps increase your confidence that your payment was secure?
Q16
Long Text
Rank the following features from most to least helpful for making checkout feel secure without slowing you down.
Q17
Multiple Choice
Have you abandoned an online shopping cart because of verification or security steps during checkout?
Q18
Long Text
In which region do you live?
Q19
Long Text
For a typical online purchase, how acceptable is it to complete an extra verification step (e.g., one-time code, biometric scan, or CAPTCHA) before your payment is processed?
Q20
Long Text
Approximately how many online purchases do you make in a typical month?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.