Checkout Fraud-Prevention vs. Conversion UX Survey
Measures how ecommerce customers perceive and respond to fraud-prevention steps during checkout, identifying the trade-offs between security friction and conversion to guide UX optimization.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this study on online checkout experiences.
This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions.
All responses are confidential, anonymized, and will be reported only in aggregate for internal research purposes.
Q2
Multiple Choice
Have you completed an online purchase from [Retailer Name] in the past 90 days?
Yes
No
Not sure
Q3
Multiple Choice
Which device do you use most often for online shopping?
Mobile app
Mobile web browser
Desktop or laptop browser
Tablet
Other
Q4
Multiple Choice
During your most recent checkout with us, which verification or security steps did you encounter? Select all that apply.
One-time code by SMS
One-time code by email
Bank or 3D Secure challenge (e.g., bank app approval)
Re-entering address or postal code
CAPTCHA or bot check
Biometric confirmation (face or fingerprint)
Had to log in
Had to reset password
None of the above
Q5
Opinion Scale
How disruptive were the verification or security steps to completing your order?
Range: 1 – 7
Min: Not at all disruptiveMid: NeutralMax: Extremely disruptive
Q6
Opinion Scale
To what extent did these verification steps increase your confidence that your payment was secure?
Range: 1 – 7
Min: Not at allMid: NeutralMax: To a great extent
Q7
Opinion Scale
For a typical online purchase, how acceptable is it to complete an extra verification step (e.g., one-time code, biometric scan, or CAPTCHA) before your payment is processed?
Rank the following from most to least important to you during online checkout.
Drag to order (top = most important)
Strong protection against fraud
Speed (finishing quickly)
Ease of use (few steps)
Control over how I verify my identity
Clear explanations of why each step is needed
Q9
Dropdown
What is the longest amount of extra time you would accept for security checks during checkout?
Less than 10 seconds
10–30 seconds
31–60 seconds
1–2 minutes
More than 2 minutes
I would not accept any extra time
Q10
Ranking
Rank the following features from most to least helpful for making checkout feel secure without slowing you down.
Drag to order (top = most important)
Auto-fill one-time codes when possible
Briefly explain why verification is needed
Offer choice of SMS, email, or app verification
Skip extra checks on trusted devices
Use biometrics (face or fingerprint) when available
Q11
Multiple Choice
In the past 6 months, has any online retailer mistakenly declined or blocked a valid payment of yours?
Yes
No
Not sure
Q12
Multiple Choice
What did you do after the mistaken decline or hold? Select all that apply.
Retried the same card
Used a different card
Used a digital wallet (e.g., PayPal, Apple Pay, Google Pay)
Waited and tried again later
Contacted customer support
Abandoned the purchase entirely
Bought from a different retailer
Q13
Multiple Choice
Have you abandoned an online shopping cart because of verification or security steps during checkout?
Yes, in the last 3 months
Yes, 3–12 months ago
No
Not sure
Q14
AI Interview
We'd like to understand your checkout experience in more depth. An AI moderator will ask you a couple of follow-up questions based on your previous answers.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q15
Long Text
Based on your responses in this survey, please share any additional thoughts or suggestions about the online checkout experience.
Max chars
Q16
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q17
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q18
Dropdown
In which region do you live?
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Prefer not to say
Q19
Dropdown
Approximately how many online purchases do you make in a typical month?
0
1–2
3–5
6–10
11–20
More than 20
Q20
Chat Message
Thank you for completing this survey. Your feedback will help us improve the online checkout experience. If you have any questions, please contact [research team email].
Frequently Asked Questions
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How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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