Boost conversions while cutting fraud. Gather customer input on security checks, trust, and payment UX to optimize your ecommerce checkout.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
24
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
Have you purchased from this retailer online in the past 90 days?
Yes
No
Not sure
Q2
Multiple Choice
Which device did you use for your most recent checkout with us (if applicable)?
Mobile app
Mobile web browser
Desktop/laptop browser
Tablet
Not applicable
Q3
Multiple Choice
Which device do you use most often for online shopping?
Mobile app
Mobile web browser
Desktop/laptop browser
Tablet
Q4
Multiple Choice
In your most recent checkout with us (if applicable), which extra verification or security steps did you encounter? Select all that apply.
One-time code by SMS
One-time code by email
Bank/3D Secure challenge (e.g., bank app approval)
Re-entering address or postal code
CAPTCHA or bot check
Biometric confirmation (face/fingerprint)
Had to log in
Had to reset password
None
Q5
Opinion Scale
How disruptive were any verification or security checks to completing your order?
Range: 1 – 10
Min: Not disruptiveMid: ModerateMax: Extremely disruptive
Q6
Rating
To what extent did these checks increase your sense of payment security?
Scale: 11 (star)
Min: No increaseMax: Much higher trust
Q7
Matrix
For a typical online purchase, how acceptable are these security checks?
Rows
Unacceptable
Slightly acceptable
Neutral
Acceptable
Very acceptable
SMS one-time code
•
•
•
•
•
Email one-time code
•
•
•
•
•
Bank/3D Secure challenge
•
•
•
•
•
CAPTCHA or bot check
•
•
•
•
•
Re-entering postal code/address
•
•
•
•
•
Biometric confirmation
•
•
•
•
•
Logging in to your account
•
•
•
•
•
Q8
Constant Sum
Allocate 100 points to show what you value most at checkout.
Total must equal 100
Strong protection against fraud
Speed (finish quickly)
Ease of use (few steps)
Control over verification method
Clear explanations and transparency
Min per option: 0Whole numbers only
Q9
Numeric
What is the maximum extra time (in seconds) you are willing to spend on security checks during checkout?
Accepts a numeric value
Whole numbers only
Q10
Ranking
Rank the features that would make checkout feel secure without slowing you down.
Drag to order (top = most important)
Auto-fill one-time codes when possible
Briefly explain why verification is needed
Offer choice of SMS, email, or app verification
Skip extra checks on trusted devices
Use biometrics when available
Q11
Multiple Choice
Attention check: To confirm you are paying attention, please select "Agree" below.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q12
Multiple Choice
In the last 6 months, has any online store mistakenly declined or blocked your valid payment?
Yes
No
Not sure
Q13
Multiple Choice
If you experienced a mistaken decline or hold, what did you do next? Select all that apply.
Retried the same card
Used a different card
Used a wallet (e.g., PayPal/Apple Pay/Google Pay)
Waited and tried later
Contacted customer support
Abandoned the purchase
Bought from another retailer
Not applicable
Q14
Multiple Choice
Have you abandoned a cart because verification or security steps were too difficult?
Yes, in the last 3 months
Yes, 3–12 months ago
No
Not sure
Q15
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q16
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q17
Dropdown
Where do you live?
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Prefer not to say
Q18
Dropdown
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college/Associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Prefer not to say
Q20
Numeric
About how many online purchases do you make in a typical month?
Accepts a numeric value
Whole numbers only
Q21
Long Text
What should we change to improve security while keeping checkout fast?
Max 600 chars
Q22
Chat Message
Welcome! This brief survey asks about your recent checkout experience and preferences. Please answer honestly—there are no right or wrong answers.
Q23
AI Interview
AI Interview: 2 Follow-up Questions on checkout security and friction
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q24
Chat Message
Thank you for your time—your feedback helps us build a secure, seamless checkout!
Frequently Asked Questions
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