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E-Commerce Power User Retention & Churn Survey

Measures behavioral patterns, value perceptions, and retention intent among high-frequency e-commerce shoppers to identify churn risk factors and inform loyalty strategy.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

22

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! Thank you for taking part in this survey about your online shopping experience with us. This survey is voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. Your responses will be kept confidential and reported only in aggregate. The survey takes approximately 6–8 minutes to complete.
Q2
Multiple Choice
Have you made at least 3 purchases with us in the past 3 months?
  • Yes
  • No
Q3
Multiple Choice
How long have you had an account with us?
  • Less than 3 months
  • 3–11 months
  • 1–2 years
  • 3+ years
Q4
Multiple Choice
Across all online retailers, approximately how often do you shop online?
  • Daily
  • A few times per week
  • About once per week
  • A few times per month
  • About once per month or less
Q5
Multiple Choice
Which platform do you use most often to shop with us?
  • Mobile app
  • Mobile web browser
  • Desktop website
  • Tablet app
  • Other (please specify)
Q6
Multiple Choice
In the past 30 days, approximately how many times did you visit our site or app?
  • 1–3 visits
  • 4–9 visits
  • 10–19 visits
  • 20 or more visits
Q7
Ranking
Please rank the following activities from most frequent (top) to least frequent (bottom) based on your behavior in the past 30 days.
Drag to order (top = most important)
  1. Browsed or compared products
  2. Completed a purchase
  3. Used search or filters to find items
  4. Checked order or delivery status
  5. Read product reviews or ratings
  6. Used a coupon, deal, or loyalty reward
Q8
Multiple Choice
Which of the following features did you use most in the last 30 days?
  • Price alerts or back-in-stock notifications
  • Guest checkout
  • Live chat or customer support
  • Store pickup or same-day delivery
  • None of these
  • Other (please specify)
Q9
Ranking
Please rank the following from most important (top) to least important (bottom) in keeping you coming back to shop with us.
Drag to order (top = most important)
  1. Competitive prices
  2. Fast or free shipping
  3. Wide product selection
  4. Easy returns and refunds
  5. Personalized recommendations
  6. Loyalty rewards or exclusive discounts
Q10
Opinion Scale
If you received alerts or notifications from us in the last 30 days, how helpful were they?
Range: 1 7
Min: Not at all helpfulMid: NeutralMax: Extremely helpful
Q11
Long Text
Thinking about the last 7 days, describe a moment that stood out in your experience shopping with us—positive or negative.
Max chars
Q12
Opinion Scale
How likely are you to continue shopping with us over the next 3 months?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q13
Opinion Scale
How likely are you to recommend us to a friend or colleague?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Dropdown
In a typical month, about how many orders do you place with us?
  • 1 order
  • 2–3 orders
  • 4–5 orders
  • 6–9 orders
  • 10 or more orders
Q15
Multiple Choice
In the last 3 months, have you recommended us to a friend, family member, or colleague?
  • Yes
  • No
Q16
Long Text
What is the single most important change we could make to keep you shopping with us?
Max chars
Q17
AI Interview
We'd like to understand more about what keeps you coming back—and what might cause you to shop elsewhere. Please share your thoughts and our AI moderator will ask a few follow-up questions.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 6
Q18
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience shopping with us?
Max chars
Q19
Dropdown
Which age range best describes you?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q20
Multiple Choice
What is your gender identity?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q21
Dropdown
In which country do you currently reside?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Germany
  • France
  • Brazil
  • Other (please specify)
Q22
Chat Message
Thank you for completing this survey. Your responses will be used in aggregate to improve our shopping experience. We appreciate your time!

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.

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