All templates

E-Commerce Power User Retention & Churn Survey

Measures behavioral patterns, value perceptions, and retention intent among high-frequency e-commerce shoppers to identify churn risk factors and inform loyalty strategy.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~4 min
Q01
Long Text

Welcome! Thank you for taking part in this survey about your online shopping experience with us. This survey is voluntary and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. Your responses will be kept confidential and reported only in aggregate. The survey takes approximately 6–8 minutes to complete.

Q02
Multiple Choice

Have you made at least 3 purchases with us in the past 3 months?

Q03
Multiple Choice

How long have you had an account with us?

Q04
Long Text

Please rank the following activities from most frequent (top) to least frequent (bottom) based on your behavior in the past 30 days.

Q05
Long Text

Please rank the following from most important (top) to least important (bottom) in keeping you coming back to shop with us.

Q06
Long Text

How likely are you to continue shopping with us over the next 3 months?

Q07
AI Interview

We'd like to understand more about what keeps you coming back—and what might cause you to shop elsewhere. Please share your thoughts and our AI moderator will ask a few follow-up questions.

Q08
Long Text

Which age range best describes you?

Q09
Long Text

Thank you for completing this survey. Your responses will be used in aggregate to improve our shopping experience. We appreciate your time!

Q10
Multiple Choice

Across all online retailers, approximately how often do you shop online?

Q11
Multiple Choice

Which of the following features did you use most in the last 30 days?

Q12
Long Text

If you received alerts or notifications from us in the last 30 days, how helpful were they?

Q13
Long Text

How likely are you to recommend us to a friend or colleague?

Q14
Long Text

Based on your responses in this survey, is there anything else you would like to share about your experience shopping with us?

Q15
Multiple Choice

What is your gender identity?

Q16
Multiple Choice

Which platform do you use most often to shop with us?

Q17
Long Text

Thinking about the last 7 days, describe a moment that stood out in your experience shopping with us—positive or negative.

Q18
Long Text

In a typical month, about how many orders do you place with us?

Q19
Long Text

In which country do you currently reside?

Q20
Multiple Choice

In the past 30 days, approximately how many times did you visit our site or app?

Q21
Multiple Choice

In the last 3 months, have you recommended us to a friend, family member, or colleague?

Q22
Long Text

What is the single most important change we could make to keep you shopping with us?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.