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Mobile Shopping App Usability Assessment

Measures mobile commerce app usability across navigation, task ease, and checkout experience to identify friction points and prioritize UX improvements. Designed for current app users who have shopped within the past 30 days.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

23

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Welcome! This survey asks about your experience using our mobile shopping app. It should take about 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve the app experience. By continuing, you agree to participate in this survey.
Q2
Dropdown
When did you last use this mobile app to shop?
  • Today
  • In the past 3 days
  • In the past 7 days
  • In the past 14 days
  • In the past 30 days
  • More than 30 days ago
Q3
Multiple Choice
Which mobile operating system do you primarily use for shopping?
  • iOS (iPhone/iPad)
  • Android
  • Other (please specify)
Q4
Dropdown
How often do you typically shop using this mobile app?
  • Daily
  • Several times a week
  • About once a week
  • A few times a month
  • About once a month
  • Less than once a month
Q5
Opinion Scale
Overall, how would you rate the usability of this mobile app?
Range: 1 7
Min: Extremely poorMid: NeutralMax: Excellent
Q6
Opinion Scale
How likely are you to recommend this mobile app to a friend or colleague?
Range: 0 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q7
Opinion Scale
How satisfied are you with your overall shopping experience in this app?
Range: 1 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q8
Opinion Scale
How would you rate the ease of navigating through the app (e.g., finding categories, moving between screens)?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q9
Opinion Scale
How would you rate the visual design and layout of the app (e.g., readability, organization of elements)?
Range: 1 7
Min: Very poorMid: NeutralMax: Excellent
Q10
Opinion Scale
How would you rate the app's speed and responsiveness (e.g., loading times, transitions)?
Range: 1 7
Min: Very slowMid: NeutralMax: Very fast
Q11
Opinion Scale
How would you rate how easy it is to find the products you are looking for?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Opinion Scale
Thinking about your recent experience, how easy or difficult was it to search for products?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q13
Opinion Scale
How easy or difficult was it to use filters and sorting options?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q14
Opinion Scale
How easy or difficult was it to add items to your cart and manage your cart?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q15
Opinion Scale
How easy or difficult was it to complete the checkout process (payment, shipping, confirmation)?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q16
Opinion Scale
How would you rate the speed of the checkout process?
Range: 1 7
Min: Very slowMid: NeutralMax: Very fast
Q17
Multiple Choice
Which of the following areas, if any, caused you difficulty while shopping in the app? Select all that apply.
  • Search results relevance
  • Filters and sorting options
  • Product images or descriptions
  • Product reviews
  • Item availability information
  • Price clarity
  • Promo code or coupon application
  • Cart management
  • Payment methods
  • Address entry
  • Shipping options
  • Order tracking
  • App speed or performance
  • Crashes or bugs
  • None of the above
  • Something else (please specify)
Q18
Long Text
If you could change one thing about this app, what would it be?
Max chars
Q19
AI Interview
Based on your responses in this survey, is there anything else about your experience with the app — positive or negative — that you'd like to share?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q20
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q21
Multiple Choice
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q22
Dropdown
What country do you currently live in?
  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Japan
  • Mexico
  • Other
Q23
Chat Message
Thank you for completing this survey! Your feedback is valuable and will be used to improve the app experience. All responses are confidential and will be reported in aggregate only.

Frequently Asked Questions

What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
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