Mobile Shopping App Usability Survey Template

Boost conversions by measuring ecommerce mobile app UX, finding checkout and navigation friction, and prioritizing features.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Dropdown

When did you last use this mobile app to shop?

Today
In the past 3 days
In the past 7 days
In the past 14 days
In the past 30 days
More than 30 days ago

Rating

Overall, how would you rate the app’s usability?

Scale: 11 (star)

Min: Very poorMax: Excellent

Matrix

Please indicate your agreement based on your most recent app use.

Rows	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
It was easy to find what I needed.	•	•	•	•	•
Navigation felt intuitive.	•	•	•	•	•
Pages loaded quickly enough.	•	•	•	•	•
Product details were clear and complete.	•	•	•	•	•
I felt confident completing checkout.	•	•	•	•	•
I could fix mistakes without starting over.	•	•	•	•	•

Matrix

In the past 2 weeks, how easy or hard were these tasks in the app?

Rows	Did not try	Very easy	Easy	Neutral	Hard	Very hard
Finding a specific product	•	•	•	•	•	•
Using filters or sorting	•	•	•	•	•	•
Applying a promo code	•	•	•	•	•	•
Completing checkout	•	•	•	•	•	•

Numeric

For your most recent order in the past 30 days, about how many minutes did checkout take on your phone? If none, enter 0.

Accepts a numeric value

Whole numbers only

Multiple Choice

Where did you encounter friction while shopping in the app? Select up to 5 that apply.

Search results relevance
Filters/sorting options
Product images
Product reviews
Item availability
Price clarity
Promo code application
Cart management
Payment methods
Address entry
Shipping options
Order tracking
App speed/performance
Crashes/bugs
Something else

Long Text

What single change would most improve the app for you?

Max 600 chars

Multiple Choice

Which mobile operating system do you primarily use for shopping?

iOS (iPhone/iPad)
Android
Other

Dropdown

How often do you shop via the mobile app?

Daily
Several times a week
About once a week
A few times a month
About once a month
Less often

Q10

Multiple Choice

Attention check: Please select “I am paying attention.”

I am paying attention
I am not paying attention
Prefer not to say

Q11

Long Text

Is there anything else you’d like to share about your experience with the app?

Max 600 chars

Q12

AI Interview

AI Interview: 2 Follow-up Questions on your app experience

AI InterviewLength: 2Personality: [Object Object]Mode: Fast

Reference questions: 10

Q13

Dropdown

What is your age group?

18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say

Q14

Multiple Choice

Which of the following best describes your gender?

Woman
Man
Non-binary
Self-describe
Prefer not to say

Q15

Short Text

What country or region do you live in?

Max 100 chars

Q16

Dropdown

What is the highest level of education you have completed?

Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Master’s degree
Doctorate
Other
Prefer not to say

Q17

Dropdown

What is your current employment status?

Employed full-time
Employed part-time
Self-employed
Student
Unemployed
Retired
Homemaker/caregiver
Prefer not to say

Q18

Chat Message

Thanks for your time—your feedback helps us improve the app!

Frequently Asked Questions

What is QuestionPunk?

QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.

How do I create my first survey?

Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.

How can I share surveys with my team?

Send a project link so teammates can view and collaborate instantly.

Can the AI generate a survey from a prompt?

Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.

How long does support typically take to reply?

We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.

Can I export survey results?

Absolutely. Export results as CSV straight from the results page for quick data work.

Usability