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Mobile Shopping App Usability Survey Template

Boost conversions by measuring ecommerce mobile app UX, finding checkout and navigation friction, and prioritizing features.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
dropdown
When did you last use this mobile app to shop?
Q2
rating
Overall, how would you rate the app’s usability?
Q3
matrix
Please indicate your agreement based on your most recent app use.
Q4
matrix
In the past 2 weeks, how easy or hard were these tasks in the app?
Q5
numeric
For your most recent order in the past 30 days, about how many minutes did checkout take on your phone? If none, enter 0.
Q6
multiple choice
Where did you encounter friction while shopping in the app? Select up to 5 that apply.
  • Search results relevance
  • Filters/sorting options
  • Product images
  • Product reviews
  • Item availability
  • Price clarity
  • Promo code application
  • Cart management
  • Payment methods
  • Address entry
  • Shipping options
  • Order tracking
  • App speed/performance
  • Crashes/bugs
  • Something else
Q7
long text
What single change would most improve the app for you?
Max 600 chars
Q8
multiple choice
Which mobile operating system do you primarily use for shopping?
  • iOS (iPhone/iPad)
  • Android
  • Other
Q9
dropdown
How often do you shop via the mobile app?
Q10
multiple choice
Attention check: Please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q11
long text
Is there anything else you’d like to share about your experience with the app?
Max 600 chars
Q12
ai interview
AI Interview: 2 Follow-up Questions on your app experience
AI Interview
Q13
dropdown
What is your age group?
Q14
multiple choice
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q15
short text
What country or region do you live in?
Max 100 chars
Q16
dropdown
What is the highest level of education you have completed?
Q17
dropdown
What is your current employment status?
Q18
chat message
Thanks for your time—your feedback helps us improve the app!

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Mobile Shopping App Usability Survey Template - Survey Template | QuestionPunk