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Mobile Shopping App Usability Survey Template

Boost conversions by measuring ecommerce mobile app UX, finding checkout and navigation friction, and prioritizing features.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Dropdown
When did you last use this mobile app to shop?
  • Today
  • In the past 3 days
  • In the past 7 days
  • In the past 14 days
  • In the past 30 days
  • More than 30 days ago
Q2
Rating
Overall, how would you rate the app’s usability?
Scale: 11 (star)
Min: Very poorMax: Excellent
Q3
Matrix
Please indicate your agreement based on your most recent app use.
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
It was easy to find what I needed.•••••
Navigation felt intuitive.•••••
Pages loaded quickly enough.•••••
Product details were clear and complete.•••••
I felt confident completing checkout.•••••
I could fix mistakes without starting over.•••••
Q4
Matrix
In the past 2 weeks, how easy or hard were these tasks in the app?
RowsDid not tryVery easyEasyNeutralHardVery hard
Finding a specific product••••••
Using filters or sorting••••••
Applying a promo code••••••
Completing checkout••••••
Q5
Numeric
For your most recent order in the past 30 days, about how many minutes did checkout take on your phone? If none, enter 0.
Accepts a numeric value
Whole numbers only
Q6
Multiple Choice
Where did you encounter friction while shopping in the app? Select up to 5 that apply.
  • Search results relevance
  • Filters/sorting options
  • Product images
  • Product reviews
  • Item availability
  • Price clarity
  • Promo code application
  • Cart management
  • Payment methods
  • Address entry
  • Shipping options
  • Order tracking
  • App speed/performance
  • Crashes/bugs
  • Something else
Q7
Long Text
What single change would most improve the app for you?
Max 600 chars
Q8
Multiple Choice
Which mobile operating system do you primarily use for shopping?
  • iOS (iPhone/iPad)
  • Android
  • Other
Q9
Dropdown
How often do you shop via the mobile app?
  • Daily
  • Several times a week
  • About once a week
  • A few times a month
  • About once a month
  • Less often
Q10
Multiple Choice
Attention check: Please select “I am paying attention.”
  • I am paying attention
  • I am not paying attention
  • Prefer not to say
Q11
Long Text
Is there anything else you’d like to share about your experience with the app?
Max 600 chars
Q12
AI Interview
AI Interview: 2 Follow-up Questions on your app experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 10
Q13
Dropdown
What is your age group?
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q14
Multiple Choice
Which of the following best describes your gender?
  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q15
Short Text
What country or region do you live in?
Max 100 chars
Q16
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor’s degree
  • Master’s degree
  • Doctorate
  • Other
  • Prefer not to say
Q17
Dropdown
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Unemployed
  • Retired
  • Homemaker/caregiver
  • Prefer not to say
Q18
Chat Message
Thanks for your time—your feedback helps us improve the app!

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