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Mobile Shopping App Usability Assessment

Measures mobile commerce app usability across navigation, task ease, and checkout experience to identify friction points and prioritize UX improvements. Designed for current app users who have shopped within the past 30 days.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~10 min
Q01
Message

Welcome! This survey asks about your experience using our mobile shopping app. It should take about 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve the app experience. By continuing, you agree to participate in this survey.

Q02
Dropdown

When did you last use this mobile app to shop?

  • Today
  • In the past 3 days
  • In the past 7 days
  • In the past 14 days
  • In the past 30 days
  • More than 30 days ago
Q03
Opinion Scale

Overall, how would you rate the usability of this mobile app?

Scale: 1 – 7
Min:Extremely poorMax:Excellent
Q04
Opinion Scale

How would you rate the ease of navigating through the app (e.g., finding categories, moving between screens)?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q05
Opinion Scale

Thinking about your recent experience, how easy or difficult was it to search for products?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q06
Multiple Choice

Which of the following areas, if any, caused you difficulty while shopping in the app? Select all that apply.

  • Search results relevance
  • Filters and sorting options
  • Product images or descriptions
  • Product reviews
  • Item availability information
  • Price clarity
  • Promo code or coupon application
  • Cart management
  • Payment methods
  • Address entry
  • Shipping options
  • Order tracking
  • App speed or performance
  • Crashes or bugs
  • None of the above
  • Something else (please specify)
Q07
AI Interview

Based on your responses in this survey, is there anything else about your experience with the app — positive or negative — that you'd like to share?

Q08
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q09
Message

Thank you for completing this survey! Your feedback is valuable and will be used to improve the app experience. All responses are confidential and will be reported in aggregate only.

Q10
Multiple Choice

Which mobile operating system do you primarily use for shopping?

  • iOS (iPhone/iPad)
  • Android
  • Other (please specify)
Q11
Opinion Scale

How likely are you to recommend this mobile app to a friend or colleague?

Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q12
Opinion Scale

How would you rate the visual design and layout of the app (e.g., readability, organization of elements)?

Scale: 1 – 7
Min:Very poorMax:Excellent
Q13
Opinion Scale

How easy or difficult was it to use filters and sorting options?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q14
Long Text

If you could change one thing about this app, what would it be?

Q15
Multiple Choice

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Self-describe
  • Prefer not to say
Q16
Dropdown

How often do you typically shop using this mobile app?

  • Daily
  • Several times a week
  • About once a week
  • A few times a month
  • About once a month
  • Less than once a month
Q17
Opinion Scale

How satisfied are you with your overall shopping experience in this app?

Scale: 1 – 7
Min:Not at all satisfiedMax:Extremely satisfied
Q18
Opinion Scale

How would you rate the app's speed and responsiveness (e.g., loading times, transitions)?

Scale: 1 – 7
Min:Very slowMax:Very fast
Q19
Opinion Scale

How easy or difficult was it to add items to your cart and manage your cart?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q20
Dropdown

What country do you currently live in?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • Germany
  • France
  • India
  • Brazil
  • Japan
  • Mexico
  • Other
Q21
Opinion Scale

How would you rate how easy it is to find the products you are looking for?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q22
Opinion Scale

How easy or difficult was it to complete the checkout process (payment, shipping, confirmation)?

Scale: 1 – 7
Min:Very difficultMax:Very easy
Q23
Opinion Scale

How would you rate the speed of the checkout process?

Scale: 1 – 7
Min:Very slowMax:Very fast

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Covers the full mobile shopping journey with dedicated ratings for navigation, search, filtering, cart management, and checkout speed/ease — not just a generic satisfaction score
  • Includes an AI follow-up interview question that adapts based on each respondent's actual answers, surfacing specific friction points a static form would miss
  • Captures OS type, usage frequency, and recency (past-30-days) alongside age, gender, and country for clean cross-segment analysis
  • Pairs a structured 'which areas caused difficulty' multiple-choice with an open-ended 'one thing you'd change' question, and every response can be automatically quality-scored on QuestionPunk

SurveyMonkey

Mobile App Survey Template & Questions

A ready-to-field template aimed at general mobile app feedback rather than a deep usability/checkout breakdown. Good for quick deployment on a well-known platform, but questions appear broader (overall satisfaction, general feedback) than the granular navigation-to-checkout funnel QuestionPunk's template targets.

What it does well

  • Fielding-ready template on an established, widely-used survey platform
  • Likely benefits from SurveyMonkey's built-in analytics and benchmarking tools
  • Simple to launch for teams wanting quick directional app feedback

Where it falls short

  • Static question set with no adaptive AI follow-up probing on individual answers
  • No voice AI interview or guided screen-share task options
  • No automated per-response quality scoring or transparent prompt methodology

SurveySparrow

Website Usability Survey Template

A fielding-ready usability template, but it's built for websites, not mobile shopping apps, so questions likely focus on browser-based navigation and layout rather than app-specific concerns like checkout flow or OS-specific behavior. Its conversational format is a genuine strength for engagement.

What it does well

  • Conversational, one-question-at-a-time survey format that can improve completion rates
  • Usability-focused question framework with an established template library
  • Ready to deploy without custom build work

Where it falls short

  • Targets website usability rather than native mobile app/checkout experience specifically
  • No adaptive AI interview or voice AI follow-up on individual responses
  • No automated quality scoring or published prompt transparency

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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