All templates

Mobile Shopping App Usability Assessment

Measures mobile commerce app usability across navigation, task ease, and checkout experience to identify friction points and prioritize UX improvements. Designed for current app users who have shopped within the past 30 days.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Welcome! This survey asks about your experience using our mobile shopping app. It should take about 6–8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. Your feedback will be used to improve the app experience. By continuing, you agree to participate in this survey.

Q02
Long Text

When did you last use this mobile app to shop?

Q03
Long Text

Overall, how would you rate the usability of this mobile app?

Q04
Long Text

How would you rate the ease of navigating through the app (e.g., finding categories, moving between screens)?

Q05
Long Text

Thinking about your recent experience, how easy or difficult was it to search for products?

Q06
Multiple Choice

Which of the following areas, if any, caused you difficulty while shopping in the app? Select all that apply.

Q07
AI Interview

Based on your responses in this survey, is there anything else about your experience with the app — positive or negative — that you'd like to share?

Q08
Long Text

What is your age group?

Q09
Long Text

Thank you for completing this survey! Your feedback is valuable and will be used to improve the app experience. All responses are confidential and will be reported in aggregate only.

Q10
Multiple Choice

Which mobile operating system do you primarily use for shopping?

Q11
Long Text

How likely are you to recommend this mobile app to a friend or colleague?

Q12
Long Text

How would you rate the visual design and layout of the app (e.g., readability, organization of elements)?

Q13
Long Text

How easy or difficult was it to use filters and sorting options?

Q14
Long Text

If you could change one thing about this app, what would it be?

Q15
Multiple Choice

Which of the following best describes your gender?

Q16
Long Text

How often do you typically shop using this mobile app?

Q17
Long Text

How satisfied are you with your overall shopping experience in this app?

Q18
Long Text

How would you rate the app's speed and responsiveness (e.g., loading times, transitions)?

Q19
Long Text

How easy or difficult was it to add items to your cart and manage your cart?

Q20
Long Text

What country do you currently live in?

Q21
Long Text

How would you rate how easy it is to find the products you are looking for?

Q22
Long Text

How easy or difficult was it to complete the checkout process (payment, shipping, confirmation)?

Q23
Long Text

How would you rate the speed of the checkout process?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.