Welcome! This brief survey (about 8–10 minutes) asks about your experiences with AI-generated advertising. In this survey, “AI-generated ads” are ads where visuals, audio, copy, or voiceovers are created by AI tools (e.g., image or text generators) with minimal human editing.
In the past 3 months, have you knowingly seen an AI-generated ad?
- Yes, in the last 3 months
- Not sure
- No
Where did you encounter AI-generated ads recently? Select all that apply.
- Social media feed or stories
- Online video (pre-roll/mid-roll)
- Search ads
- Display banners
- Streaming TV/CTV
- Podcasts or audio platforms
- Email or newsletters
- Outdoor/digital billboards
- Retail/marketplace product listings
- None of the above
Overall, how did the AI-generated ads you saw compare in quality to human-made ads?
How much do you trust information presented in AI-generated ads?
After seeing an AI-generated ad, which actions did you take? Select all that apply.
- Clicked or tapped the ad
- Watched or listened to it fully
- Saved or shared the ad
- Visited the brand’s site/app
- Purchased or signed up
- Ignored or skipped
- Reported as misleading
- None of the above
Overall, how acceptable are AI-generated ads to you?
What, if anything, makes AI-generated ads less acceptable to you?
Max 600 chars
In which contexts are AI-generated ads acceptable to you? Select all that apply.
- Everyday consumer products
- Technology or software
- Health and wellness (non-medical advice)
- Financial services
- Luxury or fashion
- Entertainment or gaming
- Public service announcements
- Political or issue advocacy
- Children’s products
- I would reject AI-generated ads in any context
How likely are you to take these actions after seeing an AI-generated ad?
Rank these potential concerns about AI-generated ads from most to least concerning.
Attention check: To confirm you’re paying attention, please select “Neutral” below.
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
If AI-generated ads helped reduce product prices, how would that affect your acceptance of them?
- Much more acceptable
- Somewhat more acceptable
- No change
- Less acceptable
Imagine a brand’s creative budget. Allocate a total of 100 points across how it should be used.
When, if ever, will AI-generated ads outperform human-made ads on average?
What is your age?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
Which gender do you identify with?
- Man
- Woman
- Non-binary
- Prefer not to say
What is the highest level of education you have completed?
- Some high school
- High school diploma or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Where do you currently live?
Anything else you’d like to share about your views on AI-generated ads?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Views of AI Ads
Thank you for completing the survey—your responses have been recorded.