Q01
Long Text
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Consumer Trust & Acceptance of AI-Generated Advertising
Measures consumer trust, perceived quality, and contextual acceptance of AI-generated ads. Designed for advertising researchers and brand strategists evaluating disclosure norms, comfort thresholds, and creative-format preferences.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
In the past 3 months, have you knowingly seen an advertisement that was generated by AI?
Q03
Long Text
Overall, how did the quality of the AI-generated ads you saw compare to ads made by humans?
Q04
Long Text
Overall, how acceptable do you find AI-generated advertising?
Q05
Long Text
Please rank the following concerns about AI-generated ads from most concerning (top) to least concerning (bottom).
Q06
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about your views on AI-generated advertising?
Q07
Multiple Choice
What is your age?
Q08
Long Text
Thank you for completing this survey — your responses have been recorded. Your input will help us understand how consumers experience AI-generated advertising. If you have any questions about this study, please contact the research team.
Q09
Multiple Choice
Where did you encounter AI-generated ads? Select all that apply.
Q10
Long Text
How much do you trust the information presented in AI-generated ads?
Q11
Long Text
What, if anything, makes AI-generated ads less acceptable to you?
Q12
Long Text
If brands used AI-generated ads and passed cost savings on to consumers through lower prices, how would that affect your acceptance of AI-generated ads?
Q13
AI Interview
We'd like to explore your thoughts on AI-generated advertising in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses. Please share your honest reactions.
Q14
Multiple Choice
Which gender do you identify with?
Q15
Multiple Choice
After seeing an AI-generated ad, which of the following actions, if any, did you take? Select all that apply.
Q16
Multiple Choice
In which of the following product or service categories, if any, are AI-generated ads acceptable to you? Select all that apply.
Q17
Long Text
If a brand were deciding how to create its advertising, please rank the following approaches from most preferred (top) to least preferred (bottom).
Q18
Multiple Choice
What is the highest level of education you have completed?
Q19
Long Text
How likely do you think it is that AI-generated ads will eventually match or exceed the quality of human-made ads?
Q20
Multiple Choice
What is your current employment status?
Q21
Long Text
In which country do you currently reside?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.