Consumer Trust & Acceptance of AI-Generated Advertising
Measures consumer trust, perceived quality, and contextual acceptance of AI-generated ads. Designed for advertising researchers and brand strategists evaluating disclosure norms, comfort thresholds, and creative-format preferences.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
<p>Welcome, and thank you for your interest in this study. This survey takes approximately 8–10 minutes and asks about your experiences with and opinions of AI-generated advertising.</p><p>For the purposes of this survey, <strong>"AI-generated ads"</strong> are advertisements where visuals, audio, copy, or voiceovers are created primarily by AI tools (e.g., image or text generators) with minimal human editing.</p><p>Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested only in your honest opinions. All responses are anonymous and will be reported only in aggregate.</p><p>By continuing, you agree to participate.</p>
Q2
Multiple Choice
In the past 3 months, have you knowingly seen an advertisement that was generated by AI?
Yes, in the last 3 months
Not sure
No
Q3
Multiple Choice
Where did you encounter AI-generated ads? Select all that apply.
Social media feed or stories
Online video (pre-roll/mid-roll)
Search ads
Display banners
Streaming TV/CTV
Podcasts or audio platforms
Email or newsletters
Outdoor/digital billboards
Retail or marketplace product listings
Other (please specify)
None of the above
Q4
Multiple Choice
After seeing an AI-generated ad, which of the following actions, if any, did you take? Select all that apply.
Clicked or tapped the ad
Watched or listened to it fully
Saved or shared the ad
Visited the brand's website or app
Made a purchase or signed up
Ignored or skipped it
Reported it as misleading
Other (please specify)
None of the above
Q5
Opinion Scale
Overall, how did the quality of the AI-generated ads you saw compare to ads made by humans?
Range: 1 – 7
Min: Much worse than human-made adsMid: NeutralMax: Much better than human-made ads
Q6
Opinion Scale
How much do you trust the information presented in AI-generated ads?
Range: 1 – 7
Min: Not at allMid: NeutralMax: Completely
Q7
Opinion Scale
Overall, how acceptable do you find AI-generated advertising?
What, if anything, makes AI-generated ads less acceptable to you?
Max chars
Q9
Multiple Choice
In which of the following product or service categories, if any, are AI-generated ads acceptable to you? Select all that apply.
Everyday consumer products
Technology or software
Health and wellness (non-medical advice)
Financial services
Luxury or fashion
Entertainment or gaming
Public service announcements
Political or issue advocacy
Children's products
I would not accept AI-generated ads in any context
Q10
Ranking
Please rank the following concerns about AI-generated ads from most concerning (top) to least concerning (bottom).
Drag to order (top = most important)
Misleading or false content
Deepfake or impersonation risks
Bias or harmful stereotypes
Use of personal data
Job displacement of creative professionals
Low authenticity or emotional connection
Q11
Opinion Scale
If brands used AI-generated ads and passed cost savings on to consumers through lower prices, how would that affect your acceptance of AI-generated ads?
Range: 1 – 7
Min: Much less acceptableMid: NeutralMax: Much more acceptable
Q12
Ranking
If a brand were deciding how to create its advertising, please rank the following approaches from most preferred (top) to least preferred (bottom).
Drag to order (top = most important)
Fully human-created content
Fully AI-generated content
Hybrid content (AI-assisted with human oversight)
Focused on testing and optimization regardless of method
Q13
Opinion Scale
How likely do you think it is that AI-generated ads will eventually match or exceed the quality of human-made ads?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q14
Long Text
Based on your responses throughout this survey, is there anything else you would like to share about your views on AI-generated advertising?
Max chars
Q15
AI Interview
We'd like to explore your thoughts on AI-generated advertising in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses. Please share your honest reactions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q16
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q17
Multiple Choice
Which gender do you identify with?
Man
Woman
Non-binary
Prefer not to say
Q18
Multiple Choice
What is the highest level of education you have completed?
Some high school
High school diploma or equivalent
Trade or vocational certificate
Some college / Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q20
Dropdown
In which country do you currently reside?
United States
United Kingdom
Canada
Australia
India
Germany
France
Brazil
Japan
Other
Q21
Chat Message
Thank you for completing this survey — your responses have been recorded. Your input will help us understand how consumers experience AI-generated advertising. If you have any questions about this study, please contact the research team.
Frequently Asked Questions
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How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
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