Use this ad experience survey template to measure frequency, intrusiveness, relevance, and monetization preferences. Optimize UX and revenue fast.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This brief survey asks about your recent online ad experience. There are no right or wrong answers—please respond based on your own experience.
Q2
Dropdown
In the past 7 days, how often did you see ads online?
Never
Less than once per day
1 to 3 times per day
4 to 10 times per day
More than 10 times per day
Prefer not to say
Q3
Opinion Scale
Overall, how intrusive were the ads you saw in the past 7 days?
Range: 1 – 10
Min: Not at all intrusiveMid: ModerateMax: Extremely intrusive
Q4
Long Text
What, if anything, made some ads feel intrusive?
Max 600 chars
Q5
Rating
Overall, how relevant were those ads to you?
Scale: 10 (star)
Min: Not relevantMax: Highly relevant
Q6
Long Text
What, if anything, made some ads feel relevant or useful?
Max 600 chars
Q7
Numeric
What is the maximum number of ads you find acceptable in 30 minutes?
Accepts a numeric value
Whole numbers only
Q8
Matrix
Please indicate your agreement with the following statements about ad placement and timing.
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Ads that interrupt what I’m doing feel intrusive.
•
•
•
•
•
Ads placed between content sections are acceptable.
•
•
•
•
•
Personalized ads usually feel more relevant.
•
•
•
•
•
I notice ad frequency more than ad size.
•
•
•
•
•
Q9
Multiple Choice
Which ad controls matter most to you? Select up to 3.
Skip button
Hide or mute this ad
Ad frequency cap
“Why am I seeing this?” explanation
Report or block advertiser
Turn off personalization
Snooze ads for a while
Q10
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Prefer not to say
Q11
Multiple Choice
If you preferred zero ads, which option would you choose?
Pay a subscription to remove ads
Use a limited free version with fewer features
I would stop using the service
Prefer not to say
Q12
Constant Sum
Allocate 100 points across what matters most in your ad experience.
Total must equal 100
Min per option: 0Whole numbers only
Q13
Multiple Choice
Which plan would you choose for a typical service?
Free with ads
Lower price with a few ads
Full price with no ads
Decide per session whether to see ads
Q14
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q15
Multiple Choice
Which best describes your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q16
Dropdown
Where do you live?
Africa
Asia
Europe
Middle East
North America
Oceania
South America
Prefer not to say
Q17
Dropdown
What is your highest level of education?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor’s degree
Graduate or postgraduate degree
Prefer not to say
Q18
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Homemaker
Prefer not to say
Q19
Long Text
Is there anything else you’d like to share about your ad experience or preferences?
Max 600 chars
Q20
AI Interview
AI Interview: 2 Follow-up Questions on Your Ad Experience
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q21
Chat Message
Thank you for your time—your responses have been recorded.
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