All templates

Online Ad Intrusiveness & Monetization Preferences Survey

Measures perceived ad intrusiveness, relevance, tolerance thresholds, preferred ad controls, and willingness to pay for ad-free experiences among internet users to inform UX and monetization strategy.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Welcome! This survey explores your recent experience with online advertising. It takes approximately 5–7 minutes to complete. Your participation is entirely voluntary—you may stop at any time without consequence. All responses are anonymous, treated as confidential, and will be reported only in aggregate for research purposes. There are no right or wrong answers; we are simply interested in your honest opinions and experiences.

Q02
Multiple Choice

Have you browsed the internet or used mobile apps at least once in the past 7 days?

Q03
Long Text

In the past 7 days, approximately how often did you see ads while browsing the internet or using apps?

Q04
Long Text

Overall, how intrusive were the ads you encountered in the past 7 days?

Q05
Long Text

In a typical 30-minute online session, what is the maximum number of ads you would find acceptable?

Q06
Long Text

Please rank the following aspects of your ad experience from most important (1) to least important (5).

Q07
Long Text

Based on your responses in this survey, is there anything else you would like to share about your online ad experience or preferences?

Q08
Long Text

What is your age group?

Q09
Long Text

Thank you for completing this survey. Your responses have been recorded and will help improve online ad experiences. If you have any questions about this research, please contact the research team.

Q10
Multiple Choice

Where do you most frequently encounter online ads? Please select all that apply.

Q11
Long Text

Overall, how relevant were the ads you encountered in the past 7 days?

Q12
Long Text

Ads that appear in the middle of content I'm viewing are disruptive.

Q13
Multiple Choice

If a service you regularly use offered an ad-free option, which would you most likely choose?

Q14
Multiple Choice

Which best describes your gender?

Q15
Long Text

How would you rate your overall satisfaction with the ads you saw in the past 7 days?

Q16
Long Text

Ads that interrupt me at unexpected moments are more annoying than those shown at natural breaks.

Q17
Multiple Choice

Imagine a digital service you use regularly. Which pricing plan would you most likely choose?

Q18
Long Text

In which region do you currently reside?

Q19
AI Interview

Thinking about the ads you saw recently, what made some feel intrusive or, on the other hand, relevant and useful? Please share any specific examples that come to mind.

Q20
Long Text

Seeing the same ad repeatedly makes me less likely to engage with it.

Q21
Long Text

What is your highest level of education?

Q22
Multiple Choice

Which of the following ad controls matter most to you? Please select up to 3.

Q23
Multiple Choice

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.