Q01
Message
All templatesMarketing & Growth
Online Ad Intrusiveness & Monetization Preferences Survey
Measures perceived ad intrusiveness, relevance, tolerance thresholds, preferred ad controls, and willingness to pay for ad-free experiences among internet users to inform UX and monetization strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~10 min
Q02
Multiple Choice
Have you browsed the internet or used mobile apps at least once in the past 7 days?
- Yes
- No
Q03
Dropdown
In the past 7 days, approximately how often did you see ads while browsing the internet or using apps?
- Never
- Less than once per day
- 1 to 3 times per day
- 4 to 10 times per day
- More than 10 times per day
- Prefer not to say
Q04
Opinion Scale
Overall, how intrusive were the ads you encountered in the past 7 days?
Scale: 1 – 7
Min:Not at all intrusiveMax:Extremely intrusive
Q05
Dropdown
In a typical 11 minutes online session, what is the maximum number of ads you would find acceptable?
- 0 (no ads)
- 1 to 2
- 3 to 5
- 6 to 10
- More than 10
- It depends on the type of ad
- Prefer not to say
Q06
Ranking
Please rank the following aspects of your ad experience from most important (1) to least important (5).
- How relevant the ads are to my interests
- How frequently ads appear
- Where ads are placed on the page or screen
- My ability to skip or control ads
- How my personal data is used for ad targeting
Drag to rank
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about your online ad experience or preferences?
Q08
Dropdown
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q09
Message
Thank you for completing this survey. Your responses have been recorded and will help improve online ad experiences. If you have any questions about this research, please contact the research team.
Q10
Multiple Choice
Where do you most frequently encounter online ads? Please select all that apply.
- Social media feeds (e.g., Instagram, TikTok, Facebook)
- Video streaming platforms (e.g., YouTube, Twitch)
- News or media websites
- Search engine results
- Mobile apps or games
- Email or messaging platforms
- Other (please specify)
- Prefer not to say
Q11
Opinion Scale
Overall, how relevant were the ads you encountered in the past 7 days?
Scale: 1 – 7
Min:Not at all relevantMax:Extremely relevant
Q12
Opinion Scale
Ads that appear in the middle of content I'm viewing are disruptive.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q13
Multiple Choice
If a service you regularly use offered an ad-free option, which would you most likely choose?
- Pay a subscription to remove all ads
- Use a limited free version with fewer features
- Continue using the current version with ads
- I would stop using the service
- Prefer not to say
Q14
Multiple Choice
Which best describes your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q15
Opinion Scale
How would you rate your overall satisfaction with the ads you saw in the past 7 days?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q16
Opinion Scale
Ads that interrupt me at unexpected moments are more annoying than those shown at natural breaks.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q17
Multiple Choice
Imagine a digital service you use regularly. Which pricing plan would you most likely choose?
- Free with ads
- Lower price with a few ads
- Full price with no ads
- Decide per session whether to see ads
Q18
Dropdown
In which region do you currently reside?
- Africa
- Asia
- Europe
- Middle East
- North America
- Oceania
- South America
- Prefer not to say
Q19
AI Interview
Thinking about the ads you saw recently, what made some feel intrusive or, on the other hand, relevant and useful? Please share any specific examples that come to mind.
Q20
Opinion Scale
Seeing the same ad repeatedly makes me less likely to engage with it.
Scale: 1 – 7
Min:Strongly disagreeMax:Strongly agree
Q21
Dropdown
What is your highest level of education?
- Less than high school
- High school or equivalent
- Some college or associate degree
- Bachelor's degree
- Graduate or postgraduate degree
- Prefer not to say
Q22
Multiple Choice
Which of the following ad controls matter most to you? Please select up to 3.
- Skip button
- Hide or mute this ad
- Ad frequency cap
- "Why am I seeing this?" explanation
- Report or block advertiser
- Turn off personalization
- Snooze ads for a while
- None of these
Q23
Multiple Choice
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Unemployed
- Retired
- Homemaker
- Prefer not to say
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Includes an adaptive AI follow-up interview question that probes why specific ads felt intrusive or tolerable, rather than relying only on fixed-scale ratings
- Covers the full funnel: recent ad exposure frequency and placement, intrusiveness/relevance/satisfaction opinion scales, a ranking exercise on ad experience priorities, preferred ad controls, and willingness-to-pay for ad-free tiers
- Closes with an open-text reflection question plus standard demographic classification (age, gender, region, education, employment status) for clean segmentation
- Runs on QuestionPunk with transparent prompts and automated per-response quality scoring, with a free tier and $50/mo Business plan (no academic tier)
SurveyMonkey
Online Content Strategy Survey TemplateThis is a fielding-ready template, but it targets broad online content strategy and audience engagement rather than ad intrusiveness or monetization specifically. It could be manually adapted with ad-related questions, but doesn't ship with tolerance-threshold, ad-control, or ad-free willingness-to-pay questions out of the box. Question types appear to be standard static formats typical of SurveyMonkey's builder.
What it does well
- Quick to deploy using a familiar drag-and-drop builder
- Backed by SurveyMonkey's established analytics and reporting dashboard
- Recognizable brand that respondents may already trust, potentially aiding completion rates
Where it falls short
- Static question set with no adaptive AI follow-up probing into why ads feel intrusive or acceptable
- No automated per-response quality scoring
- Not purpose-built for ad intrusiveness, tolerance thresholds, or ad-free monetization preferences
SurveySparrow
Online Content Strategy Survey TemplateAlso a fielding-ready template, focused on general online content strategy and audience insights rather than ad experience specifically. It shares the same core topic gap as the SurveyMonkey version: no built-in questions on ad intrusiveness, ad controls, or willingness to pay for ad-free access. Presentation is conversational-style, which may improve completion but doesn't change the underlying static question format.
What it does well
- Conversational, chat-like survey UI that can feel more engaging than traditional forms
- Mobile-friendly presentation
- Simple embedding into websites or apps
Where it falls short
- No adaptive AI follow-up interview capability to explore respondents' reasoning about ad intrusiveness
- No automated per-response quality scoring or transparent prompt methodology published
- Content strategy focus means ad-specific tolerance, control, and monetization questions are absent by default
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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