Online Ad Intrusiveness & Monetization Preferences Survey
Measures perceived ad intrusiveness, relevance, tolerance thresholds, preferred ad controls, and willingness to pay for ad-free experiences among internet users to inform UX and monetization strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your recent experience with online advertising. It takes approximately 5–7 minutes to complete.
Your participation is entirely voluntary—you may stop at any time without consequence. All responses are anonymous, treated as confidential, and will be reported only in aggregate for research purposes.
There are no right or wrong answers; we are simply interested in your honest opinions and experiences.
Q2
Multiple Choice
Have you browsed the internet or used mobile apps at least once in the past 7 days?
Yes
No
Q3
Dropdown
In the past 7 days, approximately how often did you see ads while browsing the internet or using apps?
Never
Less than once per day
1 to 3 times per day
4 to 10 times per day
More than 10 times per day
Prefer not to say
Q4
Multiple Choice
Where do you most frequently encounter online ads? Please select all that apply.
Social media feeds (e.g., Instagram, TikTok, Facebook)
Video streaming platforms (e.g., YouTube, Twitch)
News or media websites
Search engine results
Mobile apps or games
Email or messaging platforms
Other (please specify)
Prefer not to say
Q5
Opinion Scale
Overall, how intrusive were the ads you encountered in the past 7 days?
Range: 1 – 7
Min: Not at all intrusiveMid: NeutralMax: Extremely intrusive
Q6
Opinion Scale
Overall, how relevant were the ads you encountered in the past 7 days?
Range: 1 – 7
Min: Not at all relevantMid: NeutralMax: Extremely relevant
Q7
Opinion Scale
How would you rate your overall satisfaction with the ads you saw in the past 7 days?
Range: 1 – 7
Min: Very dissatisfiedMid: NeutralMax: Very satisfied
Q8
AI Interview
Thinking about the ads you saw recently, what made some feel intrusive or, on the other hand, relevant and useful? Please share any specific examples that come to mind.
AI InterviewLength: 3Personality: [Object Object]Mode: Fast
Reference questions: 3
Q9
Dropdown
In a typical 30-minute online session, what is the maximum number of ads you would find acceptable?
0 (no ads)
1 to 2
3 to 5
6 to 10
More than 10
It depends on the type of ad
Prefer not to say
Q10
Opinion Scale
Ads that appear in the middle of content I'm viewing are disruptive.
Which of the following ad controls matter most to you? Please select up to 3.
Skip button
Hide or mute this ad
Ad frequency cap
"Why am I seeing this?" explanation
Report or block advertiser
Turn off personalization
Snooze ads for a while
None of these
Q14
Ranking
Please rank the following aspects of your ad experience from most important (1) to least important (5).
Drag to order (top = most important)
How relevant the ads are to my interests
How frequently ads appear
Where ads are placed on the page or screen
My ability to skip or control ads
How my personal data is used for ad targeting
Q15
Multiple Choice
If a service you regularly use offered an ad-free option, which would you most likely choose?
Pay a subscription to remove all ads
Use a limited free version with fewer features
Continue using the current version with ads
I would stop using the service
Prefer not to say
Q16
Multiple Choice
Imagine a digital service you use regularly. Which pricing plan would you most likely choose?
Free with ads
Lower price with a few ads
Full price with no ads
Decide per session whether to see ads
Q17
Long Text
Based on your responses in this survey, is there anything else you would like to share about your online ad experience or preferences?
Max chars
Q18
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65 or older
Prefer not to say
Q19
Multiple Choice
Which best describes your gender?
Man
Woman
Non-binary
Prefer to self-describe
Prefer not to say
Q20
Dropdown
In which region do you currently reside?
Africa
Asia
Europe
Middle East
North America
Oceania
South America
Prefer not to say
Q21
Dropdown
What is your highest level of education?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Graduate or postgraduate degree
Prefer not to say
Q22
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Unemployed
Retired
Homemaker
Prefer not to say
Q23
Chat Message
Thank you for completing this survey. Your responses have been recorded and will help improve online ad experiences. If you have any questions about this research, please contact the research team.
Frequently Asked Questions
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