Welcome! This brief survey asks about your recent online ad experience. There are no right or wrong answers—please respond based on your own experience.
In the past 7 days, how often did you see ads online?
Overall, how intrusive were the ads you saw in the past 7 days?
What, if anything, made some ads feel intrusive?
Max 600 chars
Overall, how relevant were those ads to you?
What, if anything, made some ads feel relevant or useful?
Max 600 chars
What is the maximum number of ads you find acceptable in 30 minutes?
Please indicate your agreement with the following statements about ad placement and timing.
Which ad controls matter most to you? Select up to 3.
- Skip button
- Hide or mute this ad
- Ad frequency cap
- “Why am I seeing this?” explanation
- Report or block advertiser
- Turn off personalization
- Snooze ads for a while
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
- Prefer not to say
If you preferred zero ads, which option would you choose?
- Pay a subscription to remove ads
- Use a limited free version with fewer features
- I would stop using the service
- Prefer not to say
Allocate 100 points across what matters most in your ad experience.
Which plan would you choose for a typical service?
- Free with ads
- Lower price with a few ads
- Full price with no ads
- Decide per session whether to see ads
Which best describes your gender?
- Man
- Woman
- Non-binary
- Prefer to self-describe
- Prefer not to say
What is your highest level of education?
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Unemployed
- Retired
- Homemaker
- Prefer not to say
Is there anything else you’d like to share about your ad experience or preferences?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Ad Experience
Thank you for your time—your responses have been recorded.