Q01
Message
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Brand Asset Recognition & Attribution Survey
Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~10 min
Q02
Multiple Choice
Which of the following product categories have you personally purchased from in the past 3 months? Select all that apply.
- Food and beverage
- Apparel and footwear
- Consumer electronics
- Beauty and personal care
- Home and household goods
- Automotive
- Financial services
- Travel
- Entertainment and media
- Other
- None of the above
Q03
Message
Please look carefully at the logo displayed below. [INSERT LOGO IMAGE HERE]
Q04
Message
Please look carefully at the color combination displayed below. [INSERT COLOR PALETTE IMAGE HERE]
Q05
Message
Please read the tagline displayed below. [INSERT TAGLINE TEXT HERE]
Q06
Multiple Choice
Which cues most help you identify a brand? Select up to three.
- Logo symbol or shape
- Brand colors
- Typography or fonts
- Tagline or slogan
- Name or wordmark
- Packaging style
- Celebrity or spokesperson
- Sound or jingle
- Product design
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you recognize or connect with brands? Feel free to include examples.
Q08
Dropdown
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Q09
Message
Thank you for completing this survey! Your responses have been recorded and will help us better understand how people recognize and attribute brand assets. We appreciate your time.
Q10
Multiple Choice
Have you seen this logo before?
- Yes
- No
- Not sure
Q11
Multiple Choice
Have you seen this color combination used by a brand?
- Yes
- No
- Not sure
Q12
Multiple Choice
Have you heard this tagline before?
- Yes
- No
- Not sure
Q13
Opinion Scale
In general, how easy or difficult is it for you to identify brands from their visual elements (e.g., logos, colors)?
Scale: 1 – 7
Min:Very difficultMax:Very easy
Q14
AI Interview
Thank you for your responses so far. I'd like to explore your brand recognition experiences a bit more. Can you describe a recent moment when you instantly recognized a brand from just a visual or verbal cue — what was the cue, and what made it memorable?
Q15
Multiple Choice
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Q16
Long Text
Which brand do you think this logo represents? If you are unsure, your best guess is fine.
Q17
Long Text
Which brand or brands come to mind when you see this color combination? If multiple, please separate them with commas.
Q18
Long Text
Which brand do you think uses this tagline?
Q19
Dropdown
In which region do you currently reside?
- Africa
- Asia
- Europe
- North America
- South America
- Oceania
- Middle East
- Prefer not to say
Q20
Opinion Scale
How confident are you in your answer about which brand this logo represents?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
Q21
Opinion Scale
How strongly do you associate this color combination with the brand(s) you named?
Scale: 1 – 7
Min:Not at all stronglyMax:Extremely strongly
Q22
Opinion Scale
How confident are you in your answer about which brand uses this tagline?
Scale: 1 – 7
Min:Not at all confidentMax:Extremely confident
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.