Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! Thank you for participating in this survey about how people recognize brands through visual and verbal cues. This should take approximately 5–7 minutes.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest impressions. All responses are confidential and will be reported only in aggregate.
By continuing, you agree to participate.
Q2
Multiple Choice
Which of the following product categories have you personally purchased from in the past 3 months? Select all that apply.
Food and beverage
Apparel and footwear
Consumer electronics
Beauty and personal care
Home and household goods
Automotive
Financial services
Travel
Entertainment and media
Other
None of the above
Q3
Chat Message
Please look carefully at the logo displayed below.
[INSERT LOGO IMAGE HERE]
Q4
Multiple Choice
Have you seen this logo before?
Yes
No
Not sure
Q5
Long Text
Which brand do you think this logo represents? If you are unsure, your best guess is fine.
Max chars
Q6
Opinion Scale
How confident are you in your answer about which brand this logo represents?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q7
Chat Message
Please look carefully at the color combination displayed below.
[INSERT COLOR PALETTE IMAGE HERE]
Q8
Multiple Choice
Have you seen this color combination used by a brand?
Yes
No
Not sure
Q9
Long Text
Which brand or brands come to mind when you see this color combination? If multiple, please separate them with commas.
Max chars
Q10
Opinion Scale
How strongly do you associate this color combination with the brand(s) you named?
Range: 1 – 7
Min: Not at all stronglyMid: NeutralMax: Extremely strongly
Q11
Chat Message
Please read the tagline displayed below.
[INSERT TAGLINE TEXT HERE]
Q12
Multiple Choice
Have you heard this tagline before?
Yes
No
Not sure
Q13
Long Text
Which brand do you think uses this tagline?
Max chars
Q14
Opinion Scale
How confident are you in your answer about which brand uses this tagline?
Range: 1 – 7
Min: Not at all confidentMid: NeutralMax: Extremely confident
Q15
Multiple Choice
Which cues most help you identify a brand? Select up to three.
Logo symbol or shape
Brand colors
Typography or fonts
Tagline or slogan
Name or wordmark
Packaging style
Celebrity or spokesperson
Sound or jingle
Product design
Q16
Opinion Scale
In general, how easy or difficult is it for you to identify brands from their visual elements (e.g., logos, colors)?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q17
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you recognize or connect with brands? Feel free to include examples.
Max chars
Q18
AI Interview
Thank you for your responses so far. I'd like to explore your brand recognition experiences a bit more. Can you describe a recent moment when you instantly recognized a brand from just a visual or verbal cue — what was the cue, and what made it memorable?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q19
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q20
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer not to say
Q21
Dropdown
In which region do you currently reside?
Africa
Asia
Europe
North America
South America
Oceania
Middle East
Prefer not to say
Q22
Chat Message
Thank you for completing this survey! Your responses have been recorded and will help us better understand how people recognize and attribute brand assets. We appreciate your time.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
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