Q01
Long Text
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Brand Asset Recognition & Attribution Survey
Measures unaided recall and recognition accuracy of brand logos, color palettes, and taglines to benchmark brand asset attribution strength across audience segments.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
22 questions · ~4 min
Q02
Multiple Choice
Which of the following product categories have you personally purchased from in the past 3 months? Select all that apply.
Q03
Long Text
Please look carefully at the logo displayed below. [INSERT LOGO IMAGE HERE]
Q04
Long Text
Please look carefully at the color combination displayed below. [INSERT COLOR PALETTE IMAGE HERE]
Q05
Long Text
Please read the tagline displayed below. [INSERT TAGLINE TEXT HERE]
Q06
Multiple Choice
Which cues most help you identify a brand? Select up to three.
Q07
Long Text
Based on your responses in this survey, is there anything else you would like to share about how you recognize or connect with brands? Feel free to include examples.
Q08
Long Text
What is your age group?
Q09
Long Text
Thank you for completing this survey! Your responses have been recorded and will help us better understand how people recognize and attribute brand assets. We appreciate your time.
Q10
Multiple Choice
Have you seen this logo before?
Q11
Multiple Choice
Have you seen this color combination used by a brand?
Q12
Multiple Choice
Have you heard this tagline before?
Q13
Long Text
In general, how easy or difficult is it for you to identify brands from their visual elements (e.g., logos, colors)?
Q14
AI Interview
Thank you for your responses so far. I'd like to explore your brand recognition experiences a bit more. Can you describe a recent moment when you instantly recognized a brand from just a visual or verbal cue — what was the cue, and what made it memorable?
Q15
Multiple Choice
Which best describes your gender?
Q16
Long Text
Which brand do you think this logo represents? If you are unsure, your best guess is fine.
Q17
Long Text
Which brand or brands come to mind when you see this color combination? If multiple, please separate them with commas.
Q18
Long Text
Which brand do you think uses this tagline?
Q19
Long Text
In which region do you currently reside?
Q20
Long Text
How confident are you in your answer about which brand this logo represents?
Q21
Long Text
How strongly do you associate this color combination with the brand(s) you named?
Q22
Long Text
How confident are you in your answer about which brand uses this tagline?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.