Measure member satisfaction, top benefits, redemption ease, and tier clarity. Ready-to-use template to optimize retail loyalty and boost retention. 5–7 min.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
Which best describes your relationship with our rewards program?
Enrolled and active (used it in the last 6 months)
Enrolled but inactive (no use in the last 6 months)
Not enrolled
Not sure
Q2
Dropdown
In the last 6 months, how often did you shop with us?
More than once a week
About once a week
2–3 times a month
About once a month
Less than once a month
I haven’t shopped in the last 6 months
Q3
Rating
Overall, how satisfied are you with our rewards program?
Scale: 11 (star)
Min: Very dissatisfiedMax: Very satisfied
Q4
Matrix
How relevant are the following benefits to you when shopping with us?
Rows
Not at all relevant
Slightly relevant
Moderately relevant
Very relevant
Extremely relevant
Percentage-off discounts
•
•
•
•
•
Free shipping
•
•
•
•
•
Member-only prices
•
•
•
•
•
Early access to new arrivals
•
•
•
•
•
Birthday reward
•
•
•
•
•
Partner perks (e.g., other brands)
•
•
•
•
•
Q5
Long Text
If we could add one new benefit, what would be most valuable to you?
Max 600 chars
Q6
Numeric
How many times did you redeem points or rewards in the last 6 months? (Enter 0 if none.)
Accepts a numeric value
Whole numbers only
Q7
Multiple Choice
How easy or difficult was it to redeem rewards in the last 6 months?
Very easy
Somewhat easy
Neither easy nor difficult
Somewhat difficult
Very difficult
Not applicable (did not try to redeem)
Q8
Multiple Choice
Which, if any, issues made redemption harder for you in the last 6 months?
I did not try to redeem
Not enough points to redeem
Complicated steps or too many clicks
Unclear terms or exclusions
Technical issues (site/app errors)
Rewards unavailable or blackout dates
Points expired before I used them
Q9
Multiple Choice
How familiar are you with our program tiers (e.g., Silver, Gold)?
Very familiar
Somewhat familiar
Have heard of them but don’t know differences
Not familiar
I believe there are no tiers
Q10
Matrix
Please rate your agreement with the following statements about tiers.
Rows
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I know what actions help me move up to the next tier
•
•
•
•
•
I understand the benefits at each tier
•
•
•
•
•
Tier names are meaningful and easy to tell apart
•
•
•
•
•
I know when my tier status is evaluated or resets
•
•
•
•
•
It’s clear how my spend or activity maps to tiers
•
•
•
•
•
Q11
Multiple Choice
Thinking about tiers, how motivated are you to reach or keep a higher tier?
Extremely motivated
Very motivated
Somewhat motivated
Slightly motivated
Not at all motivated
Not applicable (not enrolled or no tiers)
Q12
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Q13
Multiple Choice
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q14
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q15
Multiple Choice
Where do you live?
United States
Canada
United Kingdom
Australia
European Union
India
Other
Q16
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college/Associate degree
Bachelor’s degree
Postgraduate or professional degree
Prefer not to say
Q17
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Unemployed
Retired
Prefer not to say
Q18
Long Text
If you could change one thing about the program to make it better for you, what would it be?
Max 600 chars
Q19
AI Interview
AI Interview: 2 Follow-up Questions on your rewards program experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q20
Chat Message
Thank you for your time—your feedback helps us improve.
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