Loyalty Program Satisfaction & Engagement Survey

Welcome! We are conducting a short survey about your experience with our rewards program. This survey takes approximately 5–7 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only. By continuing, you consent to participate in this research.

Which of the following best describes your current relationship with our rewards program?

• Enrolled and active (used it in the last 6 months)
• Enrolled but inactive (no use in the last 6 months)
• Not enrolled
• Not sure

Overall, how satisfied are you with our rewards program?

Please rank the following loyalty program benefits from most to least valuable to you.

1. Discounts on purchases
2. Free or discounted shipping
3. Early access to sales or new products
4. Birthday or anniversary rewards
5. Cashback or statement credits
6. Exclusive member events or experiences

Approximately how many times did you redeem points or rewards in the last 6 months?

• 0 (none)
• 1–2 times
• 3–5 times
• 6–10 times
• More than 10 times

How familiar are you with our program tiers (e.g., Silver, Gold)?

• Very familiar
• Somewhat familiar
• Have heard of them but don't know the differences
• Not familiar at all
• I don't believe the program has tiers

Thinking about your overall experience with our rewards program, what is the single most important change we could make to improve it for you?

What is your age group?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for taking the time to share your feedback. Your responses will help us improve the rewards program for all members.

In the last 6 months, how often did you shop with us?

• More than once a week
• About once a week
• 2–3 times a month
• About once a month
• Less than once a month
• I haven't shopped in the last 6 months

How likely are you to recommend our rewards program to a friend or family member?

If we could add one new benefit to the rewards program, what would be most valuable to you?

The last time you tried to redeem rewards, how easy or difficult was the process?

The differences between program tiers are clear to me.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

Which, if any, of the following issues made it harder for you to redeem rewards? Select all that apply.

• Not enough points to redeem
• Complicated steps or too many clicks
• Unclear terms or exclusions
• Technical issues (site or app errors)
• Rewards unavailable or blackout dates
• Points expired before I used them
• Other (please specify)
• None of the above

The rewards improve meaningfully as I move to a higher tier.

In which country or region do you currently reside?

• United States
• Canada
• United Kingdom
• Australia
• Germany
• France
• India
• Other (please specify)
• Prefer not to say

The effort required to reach or maintain a higher tier feels worthwhile.

What is the highest level of education you have completed?

• Some high school or less
• High school diploma or equivalent
• Some college / Associate degree
• Bachelor's degree
• Postgraduate or professional degree
• Prefer not to say

How motivated are you to reach or maintain a higher tier?