Which best describes your relationship with our rewards program?
- Enrolled and active (used it in the last 6 months)
- Enrolled but inactive (no use in the last 6 months)
- Not enrolled
- Not sure
In the last 6 months, how often did you shop with us?
Overall, how satisfied are you with our rewards program?
How relevant are the following benefits to you when shopping with us?
If we could add one new benefit, what would be most valuable to you?
Max 600 chars
How many times did you redeem points or rewards in the last 6 months? (Enter 0 if none.)
How easy or difficult was it to redeem rewards in the last 6 months?
- Very easy
- Somewhat easy
- Neither easy nor difficult
- Somewhat difficult
- Very difficult
- Not applicable (did not try to redeem)
Which, if any, issues made redemption harder for you in the last 6 months?
- I did not try to redeem
- Not enough points to redeem
- Complicated steps or too many clicks
- Unclear terms or exclusions
- Technical issues (site/app errors)
- Rewards unavailable or blackout dates
- Points expired before I used them
How familiar are you with our program tiers (e.g., Silver, Gold)?
- Very familiar
- Somewhat familiar
- Have heard of them but don’t know differences
- Not familiar
- I believe there are no tiers
Please rate your agreement with the following statements about tiers.
Thinking about tiers, how motivated are you to reach or keep a higher tier?
- Extremely motivated
- Very motivated
- Somewhat motivated
- Slightly motivated
- Not at all motivated
- Not applicable (not enrolled or no tiers)
Attention check: To confirm you are paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
Where do you live?
- United States
- Canada
- United Kingdom
- Australia
- European Union
- India
- Other
What is the highest level of education you have completed?
- Some high school or less
- High school diploma or equivalent
- Some college/Associate degree
- Bachelor’s degree
- Postgraduate or professional degree
- Prefer not to say
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker/caregiver
- Unemployed
- Retired
- Prefer not to say
If you could change one thing about the program to make it better for you, what would it be?
Max 600 chars
AI Interview: 2 Follow-up Questions on your rewards program experience
Thank you for your time—your feedback helps us improve.