Measures member satisfaction, benefit relevance, redemption experience, and tier engagement for retail loyalty programs. Designed for enrolled or lapsed members to identify drivers of retention and program optimization opportunities.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
21
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! We are conducting a short survey about your experience with our rewards program. This survey takes approximately 5–7 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only.
By continuing, you consent to participate in this research.
Q2
Multiple Choice
Which of the following best describes your current relationship with our rewards program?
Enrolled and active (used it in the last 6 months)
Enrolled but inactive (no use in the last 6 months)
Not enrolled
Not sure
Q3
Multiple Choice
In the last 6 months, how often did you shop with us?
More than once a week
About once a week
2–3 times a month
About once a month
Less than once a month
I haven't shopped in the last 6 months
Q4
Opinion Scale
Overall, how satisfied are you with our rewards program?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q5
Opinion Scale
How likely are you to recommend our rewards program to a friend or family member?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q6
Ranking
Please rank the following loyalty program benefits from most to least valuable to you.
Drag to order (top = most important)
Discounts on purchases
Free or discounted shipping
Early access to sales or new products
Birthday or anniversary rewards
Cashback or statement credits
Exclusive member events or experiences
Q7
Long Text
If we could add one new benefit to the rewards program, what would be most valuable to you?
Max chars
Q8
Dropdown
Approximately how many times did you redeem points or rewards in the last 6 months?
0 (none)
1–2 times
3–5 times
6–10 times
More than 10 times
Q9
Opinion Scale
The last time you tried to redeem rewards, how easy or difficult was the process?
Range: 1 – 5
Min: Very difficultMid: NeutralMax: Very easy
Q10
Multiple Choice
Which, if any, of the following issues made it harder for you to redeem rewards? Select all that apply.
Not enough points to redeem
Complicated steps or too many clicks
Unclear terms or exclusions
Technical issues (site or app errors)
Rewards unavailable or blackout dates
Points expired before I used them
Other (please specify)
None of the above
Q11
Multiple Choice
How familiar are you with our program tiers (e.g., Silver, Gold)?
Very familiar
Somewhat familiar
Have heard of them but don't know the differences
Not familiar at all
I don't believe the program has tiers
Q12
Opinion Scale
The differences between program tiers are clear to me.
How motivated are you to reach or maintain a higher tier?
Range: 1 – 5
Min: Not at all motivatedMid: NeutralMax: Extremely motivated
Q16
AI Interview
Thinking about your overall experience with our rewards program, what is the single most important change we could make to improve it for you?
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q17
Multiple Choice
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q19
Dropdown
In which country or region do you currently reside?
United States
Canada
United Kingdom
Australia
Germany
France
India
Other (please specify)
Prefer not to say
Q20
Multiple Choice
What is the highest level of education you have completed?
Some high school or less
High school diploma or equivalent
Some college / Associate degree
Bachelor's degree
Postgraduate or professional degree
Prefer not to say
Q21
Chat Message
Thank you for taking the time to share your feedback. Your responses will help us improve the rewards program for all members.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
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