Q01
Long Text
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Loyalty Program Satisfaction & Engagement Survey
Measures member satisfaction, benefit relevance, redemption experience, and tier engagement for retail loyalty programs. Designed for enrolled or lapsed members to identify drivers of retention and program optimization opportunities.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
21 questions · ~4 min
Q02
Multiple Choice
Which of the following best describes your current relationship with our rewards program?
Q03
Long Text
Overall, how satisfied are you with our rewards program?
Q04
Long Text
Please rank the following loyalty program benefits from most to least valuable to you.
Q05
Long Text
Approximately how many times did you redeem points or rewards in the last 6 months?
Q06
Multiple Choice
How familiar are you with our program tiers (e.g., Silver, Gold)?
Q07
AI Interview
Thinking about your overall experience with our rewards program, what is the single most important change we could make to improve it for you?
Q08
Multiple Choice
What is your age group?
Q09
Long Text
Thank you for taking the time to share your feedback. Your responses will help us improve the rewards program for all members.
Q10
Multiple Choice
In the last 6 months, how often did you shop with us?
Q11
Long Text
How likely are you to recommend our rewards program to a friend or family member?
Q12
Long Text
If we could add one new benefit to the rewards program, what would be most valuable to you?
Q13
Long Text
The last time you tried to redeem rewards, how easy or difficult was the process?
Q14
Long Text
The differences between program tiers are clear to me.
Q15
Multiple Choice
How do you describe your gender?
Q16
Multiple Choice
Which, if any, of the following issues made it harder for you to redeem rewards? Select all that apply.
Q17
Long Text
The rewards improve meaningfully as I move to a higher tier.
Q18
Long Text
In which country or region do you currently reside?
Q19
Long Text
The effort required to reach or maintain a higher tier feels worthwhile.
Q20
Multiple Choice
What is the highest level of education you have completed?
Q21
Long Text
How motivated are you to reach or maintain a higher tier?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.