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Loyalty Program Satisfaction & Redemption Survey

Measures loyalty program members' satisfaction with reward relevance, redemption ease, and perceived value relative to competitors to identify retention drivers and improvement priorities.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Template Overview

20

Questions

AI-Powered

Smart Analysis

Ready-to-Use

Launch in Minutes

This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.

Sample Survey Items

Q1
Chat Message
Thank you for participating in this survey about your loyalty rewards program experience. This survey takes approximately 5 minutes and focuses on your experiences over the past 3 months. Your participation is entirely voluntary, and you may stop at any time. All responses are confidential and will be reported in aggregate only. There are no right or wrong answers — we are interested in your honest opinions.
Q2
Multiple Choice
Are you currently a member of this brand's rewards or loyalty program?
  • Yes
  • No
  • I'm not sure
Q3
Multiple Choice
In the past 3 months, how often did you use or interact with this brand's rewards or loyalty program?
  • Not at all
  • Once
  • 2–3 times
  • 4–6 times
  • 7+ times
Q4
Multiple Choice
Which types of rewards from this brand are most valuable to you? Please select all that apply.
  • Money-off vouchers or discounts
  • Free product or service
  • Free shipping or delivery
  • Exclusive experiences or events
  • Partner rewards
  • Status or priority perks
  • Extended support or warranty
  • Charitable donations
  • Other (please specify)
Q5
Opinion Scale
The rewards offered by this program are relevant to my interests and needs.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q6
Opinion Scale
There is a good variety of reward options to choose from in this program.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q7
Opinion Scale
I earn points or rewards at a reasonable pace in this program.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q8
Ranking
Rank the following aspects by importance when you evaluate this brand's rewards program. Drag to reorder, with 1 being most important.
Drag to order (top = most important)
  1. Value for money
  2. Relevance to me
  3. Ease of redeeming
  4. Speed to earn
  5. Choice of rewards
Q9
Multiple Choice
In the past 3 months, did you redeem a reward from this program?
  • Yes
  • No
  • Not sure
Q10
Opinion Scale
Thinking about your most recent reward redemption, how easy was the process?
Range: 1 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Multiple Choice
During your most recent attempt to redeem a reward, did you encounter any of the following issues? Please select all that apply.
  • No issues
  • Could not find a suitable reward
  • Too many steps required
  • Technical error or app crash
  • Terms or conditions were confusing
  • Location or date restrictions
  • Other (please specify)
Q12
Rating
Overall, how would you rate the value of this rewards program for you over the past 3 months?
Scale: 5 (star)
Min: PoorMax: Excellent
Q13
Opinion Scale
Compared to rewards programs from similar brands, this program offers good value for me.
Range: 1 7
Min: Strongly disagreeMid: NeutralMax: Strongly agree
Q14
Opinion Scale
How likely are you to continue participating in this rewards program over the next 12 months?
Range: 1 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q15
Long Text
Based on your experiences with this rewards program, if you could improve one thing about the rewards or redemption process, what would it be?
Max chars
Q16
AI Interview
We'd like to understand your rewards experience in more detail. Please share your thoughts, and our research assistant may ask a follow-up question or two.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q17
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q18
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q19
Dropdown
In which region do you currently reside?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • European Union
  • India
  • Southeast Asia
  • Middle East/North Africa
  • Latin America
  • Sub-Saharan Africa
  • Other
  • Prefer not to say
Q20
Chat Message
Thank you for completing this survey. Your feedback is valuable and will be used to improve the rewards program experience.

Frequently Asked Questions

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Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
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Can I export survey results?
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What are the pricing plans?
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