Q01
Long Text
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Loyalty Program Satisfaction & Redemption Survey
Measures loyalty program members' satisfaction with reward relevance, redemption ease, and perceived value relative to competitors to identify retention drivers and improvement priorities.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~4 min
Q02
Multiple Choice
Are you currently a member of this brand's rewards or loyalty program?
Q03
Multiple Choice
Which types of rewards from this brand are most valuable to you? Please select all that apply.
Q04
Multiple Choice
In the past 3 months, did you redeem a reward from this program?
Q05
Rating Scale
Overall, how would you rate the value of this rewards program for you over the past 3 months?
Q06
Long Text
Based on your experiences with this rewards program, if you could improve one thing about the rewards or redemption process, what would it be?
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for completing this survey. Your feedback is valuable and will be used to improve the rewards program experience.
Q09
Multiple Choice
In the past 3 months, how often did you use or interact with this brand's rewards or loyalty program?
Q10
Long Text
The rewards offered by this program are relevant to my interests and needs.
Q11
Long Text
Thinking about your most recent reward redemption, how easy was the process?
Q12
Long Text
Compared to rewards programs from similar brands, this program offers good value for me.
Q13
AI Interview
We'd like to understand your rewards experience in more detail. Please share your thoughts, and our research assistant may ask a follow-up question or two.
Q14
Multiple Choice
How do you describe your gender?
Q15
Long Text
There is a good variety of reward options to choose from in this program.
Q16
Multiple Choice
During your most recent attempt to redeem a reward, did you encounter any of the following issues? Please select all that apply.
Q17
Long Text
How likely are you to continue participating in this rewards program over the next 12 months?
Q18
Long Text
In which region do you currently reside?
Q19
Long Text
I earn points or rewards at a reasonable pace in this program.
Q20
Long Text
Rank the following aspects by importance when you evaluate this brand's rewards program. Drag to reorder, with 1 being most important.
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.