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Loyalty Rewards Program Value & Redemption Survey Template

Measure member satisfaction, perceived value, and points redemption ease. Customize to improve your loyalty rewards program and boost retention.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey takes about 5 minutes. Please answer based on your experiences in the past 3 months.
Q2
Multiple Choice
In the past 3 months, how often did you use or interact with this brand’s rewards or loyalty program?
  • Not at all
  • Once
  • 2–3 times
  • 4–6 times
  • 7+ times
Q3
Multiple Choice
Which types of rewards from this brand are most valuable to you? Select all that apply.
  • Money-off vouchers/discounts
  • Free product/service
  • Free shipping/delivery
  • Exclusive experiences/events
  • Partner rewards
  • Status/priority perks
  • Extended support/warranty
  • Charitable donations
  • Other
Q4
Matrix
Please indicate your agreement with each statement about rewards you noticed in the past 3 months.
RowsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agree
The rewards available feel relevant to my needs.•••••
The program offers enough variety.•••••
Earning requirements are reasonable.•••••
Rewards are available when I want them.•••••
Q5
Ranking
Rank the following aspects by importance when you evaluate this brand’s rewards program. 1 = most important.
Drag to order (top = most important)
  1. Value for money
  2. Relevance to me
  3. Ease of redeeming
  4. Speed to earn
  5. Choice of rewards
Q6
Multiple Choice
In the past 3 months, did you redeem a reward from this program?
  • Yes
  • No
  • Not sure
Q7
Opinion Scale
Thinking about your most recent reward redemption (if any), how easy was it?
Range: 1 – 10
Min: Very difficultMid: Neither easy nor difficultMax: Very easy
Q8
Multiple Choice
During your most recent attempt to redeem a reward, did you encounter any issues?
  • No issues
  • I did not attempt to redeem a reward
  • Could not find a suitable reward
  • Too many steps
  • Technical error or app crash
  • Terms or conditions were confusing
  • Location/date restrictions
  • Other
Q9
Rating
Overall, how would you rate the value of this rewards program for you in the past 3 months?
Scale: 11 (star)
Min: Very poorMax: Excellent
Q10
Opinion Scale
Compared to similar brands, this program offers better value for me.
Range: 1 – 10
Min: Strongly disagreeMid: Neither agree nor disagreeMax: Strongly agree
Q11
Multiple Choice
Attention check: To confirm you are paying attention, please select "I am paying attention."
  • I am paying attention
  • I am not paying attention
  • Prefer not to answer
Q12
Dropdown
What is your age?
  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q13
Multiple Choice
How do you describe your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
Dropdown
Where do you live?
  • United States
  • Canada
  • United Kingdom
  • Australia
  • European Union
  • India
  • Southeast Asia
  • Middle East/North Africa
  • Latin America
  • Sub-Saharan Africa
Q15
Dropdown
What is the highest level of education you have completed?
  • Less than high school
  • High school diploma or equivalent
  • Some college, no degree
  • Associate degree
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q16
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Student
  • Homemaker/Caregiver
  • Unemployed
  • Retired
  • Prefer not to say
Q17
Long Text
If you could improve one thing about the rewards or redemption process, what would it be?
Max 600 chars
Q18
AI Interview
AI Interview: 2 Follow-up Questions on Your Rewards Experience
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q19
Chat Message
Thank you for completing the survey. Your feedback helps us improve.

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