Welcome! This short survey takes about 5 minutes. Please answer based on your experiences in the past 3 months.
In the past 3 months, how often did you use or interact with this brand’s rewards or loyalty program?
- Not at all
- Once
- 2–3 times
- 4–6 times
- 7+ times
Which types of rewards from this brand are most valuable to you? Select all that apply.
- Money-off vouchers/discounts
- Free product/service
- Free shipping/delivery
- Exclusive experiences/events
- Partner rewards
- Status/priority perks
- Extended support/warranty
- Charitable donations
- Other
Please indicate your agreement with each statement about rewards you noticed in the past 3 months.
Rank the following aspects by importance when you evaluate this brand’s rewards program. 1 = most important.
In the past 3 months, did you redeem a reward from this program?
Thinking about your most recent reward redemption (if any), how easy was it?
During your most recent attempt to redeem a reward, did you encounter any issues?
- No issues
- I did not attempt to redeem a reward
- Could not find a suitable reward
- Too many steps
- Technical error or app crash
- Terms or conditions were confusing
- Location/date restrictions
- Other
Overall, how would you rate the value of this rewards program for you in the past 3 months?
Compared to similar brands, this program offers better value for me.
Attention check: To confirm you are paying attention, please select "I am paying attention."
- I am paying attention
- I am not paying attention
- Prefer not to answer
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
What is the highest level of education you have completed?
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Student
- Homemaker/Caregiver
- Unemployed
- Retired
- Prefer not to say
If you could improve one thing about the rewards or redemption process, what would it be?
Max 600 chars
AI Interview: 2 Follow-up Questions on Your Rewards Experience
Thank you for completing the survey. Your feedback helps us improve.