Consumer Food Traceability & Origin Transparency Study
Measures consumer demand for food origin information, trust in traceability sources, barriers to engagement, and willingness to pay for verified supply chain transparency. Designed for food brands, retailers, and supply chain organizations seeking to quantify the business case for traceability investments.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
27
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome to this survey about food shopping and product information.
This survey takes approximately 7–9 minutes and asks about your grocery shopping habits, how you evaluate food products, and your preferences for product information. There are no right or wrong answers—we are interested in your honest opinions.
Your participation is completely voluntary, and you may stop at any time. All responses are confidential, will be anonymized, and reported only in aggregate. Results will be used for research purposes to improve how food product information is communicated to consumers.
By proceeding, you confirm that you are 18 years of age or older and consent to participate.
Q2
Multiple Choice
How often do you buy groceries for your household?
Several times per week
About once per week
Two to three times per month
About once per month or less
I rarely or never buy groceries
Q3
Multiple Choice
Who mainly decides which groceries to buy in your household?
I am the primary decision-maker
We decide equally
Someone else is the primary decision-maker
Q4
Multiple Choice
In the past 3 months, where have you looked for information about where a food product came from? Select all that apply.
In the past 3 months, how often have you scanned a QR code on a food package?
Multiple times per week
About weekly
A few times per month
Once in the last 3 months
Not in the last 3 months
Q6
Opinion Scale
<p>How much do you trust the following source for food origin information: <strong>product packaging labels</strong> (e.g., country-of-origin labels)?</p>
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q7
Opinion Scale
<p>How much do you trust the following source for food origin information: <strong>third-party certification organizations</strong> (e.g., Fairtrade, USDA Organic)?</p>
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q8
Opinion Scale
<p>How much do you trust the following source for food origin information: <strong>brand or manufacturer websites</strong>?</p>
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q9
Opinion Scale
<p>How much do you trust the following source for food origin information: <strong>retailers</strong> (e.g., in-store signage, retailer apps)?</p>
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q10
Opinion Scale
<p>How much do you trust the following source for food origin information: <strong>government or regulatory agencies</strong>?</p>
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q11
Opinion Scale
When buying groceries in the past 3 months, how important was having clear information about a product's origin?
Range: 1 – 7
Min: Not at all importantMid: NeutralMax: Extremely important
Q12
Opinion Scale
Thinking about your usual grocery store, how clear and easy to read were the origin labels on food products in the past 3 months?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q13
Ranking
Rank the following product journey details from most to least important to you.
Drag to order (top = most important)
Where it was grown or raised
Processing or packing facility location
Harvest or production date
Transportation distance or route
Certification or animal welfare standards
Batch or lot number
Q14
Multiple Choice
If detailed traceability information were available for food products in-store, which of the following would you be likely to do? Select up to 3.
Switch to brands with clearer traceability
Pay a bit more for those products
Buy those products more often
Share or recommend to others
It wouldn't change my shopping behavior
I would need to try it first before deciding
Q15
Multiple Choice
What, if anything, makes you less likely to check food origin or traceability information today? Select all that apply.
I don't know where to find it
I don't trust the information
It takes too much time
It's not relevant to me
It's hard to understand
Privacy or data use concerns
I don't have a smartphone handy
Nothing—I regularly check this information
Other (please specify)
Q16
Multiple Choice
Would you pay more for food products with independently verified origin and traceability information?
No, I would not pay extra
Yes, up to 5% more
Yes, 6–10% more
Yes, 11–20% more
Yes, more than 20% more
Not sure
Q17
Ranking
Rank the following benefits by how important they are to you when choosing food products.
Drag to order (top = most important)
Knowing the product's country or region of origin
Confidence in food safety and quality
Supporting ethical or sustainable sourcing
Getting fresher or higher-quality products
Supporting local farmers or producers
Transparency about ingredients and processing
Q18
Multiple Choice
In a typical month, roughly what share of your grocery spending goes to products that display origin information?
None (0%)
A small share (1–25%)
Some (26–50%)
Most (51–75%)
Nearly all (76–100%)
I'm not sure
Q19
Long Text
Based on your responses in this survey, is there anything else you'd like to share about how you evaluate food origin or transparency when shopping?
Max chars
Q20
AI Interview
We'd like to understand your perspective more deeply. An AI moderator will ask you a couple of follow-up questions about your food origin and transparency preferences.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q21
Multiple Choice
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q22
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q23
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
European Union
Australia or New Zealand
Latin America
Middle East or North Africa
Sub-Saharan Africa
East Asia
South Asia
Other
Q24
Multiple Choice
What is the highest level of education you have completed?
High school or less
Some college or associate degree
Bachelor's degree
Master's degree
Doctorate or professional degree
Trade/technical/vocational training
Prefer not to say
Q25
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Homemaker or caregiver
Student
Unemployed and looking
Unemployed and not looking
Retired
Prefer not to say
Q26
Multiple Choice
How many people live in your household, including you?
1 (just me)
2
3
4
5 or more
Prefer not to say
Q27
Chat Message
Thank you for completing this survey. Your responses will help improve how food origin and transparency information is provided to consumers. Your answers are confidential and will be reported only in aggregate.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is an AI-powered survey and research platform that turns traditional surveys into adaptive conversations. Describe your research goal and get a complete survey draft, conduct AI-moderated interviews with dynamic follow-ups, detect low-quality responses, and produce insights automatically. It's fast, flexible, and scalable across qualitative and quantitative research.
How do I create my first survey?
Sign up, then choose how to build: describe your research goal and let AI generate a survey, pick a template, or start from scratch. Add question types, set logic, preview, and share.
Can the AI generate a survey from a prompt?
Yes. Describe your research goal in plain language and QuestionPunk drafts a complete survey with appropriate question types, ordering, and AI follow-up logic. You can then customize before publishing.
What question types are available?
QuestionPunk supports a wide range of question types: opinion scale, rating, multiple choice, dropdown, ranking, matrix, constant sum, AI interview (text and audio), long text, short text, email, phone, date, address, website, numeric, audio/video recording, contact form, chat message, conversation reset, button, page breaks, and more.
How do AI interviews work?
AI interviews conduct adaptive conversations with respondents. The AI asks follow-up questions based on what the respondent says, probing for clarity and depth. You control the personality, tone, model (Haiku, Sonnet, or Opus), and question mode (fixed count, AI decides when to stop, or time-based).
Can I test my survey before launching?
Yes. Use synthetic testing to create AI personas and run them through your survey. This helps catch issues with question flow, logic, and wording before real respondents see it.
How many languages are supported?
QuestionPunk supports 142+ languages. Add languages from the survey editor, auto-translate questions, and share language-specific links. AI interviews also adapt to the respondent's language automatically.
How can I share my survey?
Share via a direct link (with optional custom slug), embed on your website (iframe or script), distribute through Prolific for research panels, or generate a QR code for physical distribution.
Can I export survey results?
Yes. Export as CSV (flat or wide layout), Excel (XLSX), or export the survey structure as PDF/Word. Filter by suspicious level, response type, language, or date range before exporting.
Does QuestionPunk detect fraudulent responses?
Yes. Every response is automatically classified with a suspicious level (low/medium/high) based on attention checks, response timing, and behavioral signals. You can filter flagged responses in the Responses tab.
What are the pricing plans?
Basic (Free): 20 responses/month. Business ($50/month or $500/year): 5,000 responses/month with priority support. Enterprise (Custom): unlimited responses, remove branding, custom domain, and dedicated support.
How long does support take to reply?
We reply within 24 hours, often much sooner. Include key details in your message to help us assist you faster.