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Online Delivery Expectations: Speed, Freshness & Fees

Measures online shoppers' expectations and trade-offs around shipping speed, product freshness, and delivery fees to inform ecommerce fulfillment strategy and pricing decisions.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Welcome! This survey explores your expectations for online delivery — including shipping speed, product freshness, and fees. It takes approximately 5 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate.

Q02
Multiple Choice

How often do you purchase physical goods online?

Q03
Long Text

For standard shipping, what is the longest delivery time you consider acceptable?

Q04
Long Text

How important is it that perishable or fragile items arrive in excellent condition?

Q05
Long Text

For a typical $50 order with standard shipping, what is the most you would pay for delivery?

Q06
Long Text

Please rank the following factors from most to least important when choosing a delivery option.

Q07
Long Text

Based on your responses in this survey, what single change would most improve your online delivery experience?

Q08
Multiple Choice

What is your age group?

Q09
Long Text

Thank you for completing this survey! Your responses will help improve online delivery experiences. If you have any questions, please contact the research team.

Q10
Long Text

When did you last place an online order for physical goods?

Q11
Long Text

For expedited or same-day delivery, what timing meets your expectations?

Q12
Multiple Choice

When ordering items with a shelf life (e.g., food, cosmetics), which freshness level is acceptable at delivery?

Q13
Multiple Choice

Which of the following fees do you consider acceptable when ordering online? Select all that apply.

Q14
Long Text

How important is free or low-cost shipping when deciding where to shop online?

Q15
AI Interview

You mentioned your delivery priorities earlier. Could you share a specific recent delivery experience — positive or negative — that shaped those preferences?

Q16
Multiple Choice

How do you describe your gender?

Q17
Multiple Choice

Which types of items have you ordered online in the last 3 months? Select all that apply.

Q18
Long Text

How important is the ability to choose a specific delivery time slot?

Q19
Long Text

Which country do you currently live in?

Q20
Long Text

How important is real-time order tracking during delivery?

Q21
Multiple Choice

What is the highest level of education you have completed?

Q22
Long Text

How important is easy returns or exchanges when shopping online?

Q23
Multiple Choice

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.