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Customer Experience

Post-Purchase Delivery & Returns Experience Survey

Measures customer satisfaction with delivery speed, order communication, and returns/refund processes. Designed for ecommerce teams seeking actionable CX insights to reduce friction and increase repurchase intent.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

19 questions · ~9 min
Q01
Message

Welcome, and thank you for participating! This brief survey asks about your recent delivery and returns experience and should take approximately 9 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported in aggregate only.

Q02
Dropdown

When was your most recent purchase with us?

  • Within the last 7 days
  • 8–14 days ago
  • 15–30 days ago
  • 31–60 days ago
  • 61–90 days ago
  • More than 90 days ago
Q03
Rating Scale

How would you rate the delivery speed for your most recent order?

Range: 15
Min:PoorMax:Excellent
Q04
Multiple Choice

Which communication channels did you receive or use for this order? (Select all that apply.)

  • Email
  • SMS/text
  • Mobile app notifications
  • Live chat
  • Phone call
  • Order tracking page
  • None of the above
Q05
Multiple Choice

Did you initiate a return for this order?

  • Yes
  • No
Q06
Rating Scale

Overall, how satisfied were you with this purchase experience?

Range: 15
Min:PoorMax:Excellent
Q07
Dropdown

What is your age group?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
Message

Thank you for your time — your feedback directly helps us improve your future experience!

Q09
Dropdown

Approximately how many orders have you placed with us in the past 12 months?

  • This was my first order
  • 2–3 orders
  • 4–6 orders
  • 7–10 orders
  • More than 10 orders
Q10
Opinion Scale

Compared with your expectations, the delivery speed was…

Scale: 17
Min:Much slower than expectedMax:Much faster than expected
Q11
Opinion Scale

How would you rate the timeliness of communications about your order (e.g., shipping confirmation, delivery updates)?

Scale: 17
Min:Extremely poorMax:Excellent
Q12
Opinion Scale

How easy or difficult was the return process?

Scale: 17
Min:Very difficultMax:Very easy
Q13
Opinion Scale

How likely are you to recommend us to a friend or colleague based on this experience?

Scale: 010
Min:Not at all likelyMax:Extremely likely
Q14
Multiple Choice

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q15
Opinion Scale

How would you rate the clarity and helpfulness of the communications you received?

Scale: 17
Min:Extremely poorMax:Excellent
Q16
Dropdown

How quickly did you receive your refund after the return was processed?

  • Same day
  • 1–3 days
  • 4–7 days
  • 8–14 days
  • More than 14 days
  • Refund not yet received
Q17
AI Interview

We'd love to understand your experience in more detail. Please share what stood out most — positively or negatively — about your delivery, communication, or returns experience.

Q18
Dropdown

Where do you currently live?

  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
  • Germany
  • Other country
  • Prefer not to say
Q19
Long Text

Based on your responses in this survey, what is the single most important improvement we could make to your delivery and post-purchase experience?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

How it compares

We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.

Why this template

  • Includes a dedicated AI follow-up interview question that lets respondents describe their delivery/returns experience in their own words, with adaptive probing beyond fixed scales
  • Covers the full post-purchase journey in one flow: delivery speed and expectations, communication channels/timeliness/clarity, and ease of the returns and refund process
  • Includes an NPS-style recommendation question plus an open-text 'single most important improvement' question, giving both quantifiable and actionable qualitative signal
  • Captures demographic segmentation (age, gender, location) alongside purchase frequency, enabling cross-cuts on satisfaction and repurchase intent

QuestionPro

Customer satisfaction survey questions | Customer satisfaction survey example

This is a general customer satisfaction survey template with example questions and guidance, not one built specifically around delivery timeliness and returns/refunds. It's fielding-ready as a generic CSAT instrument, but ecommerce teams would need to adapt or add questions to cover order communication and return experience in depth.

What it does well

  • Established survey platform with a broad template library and example question sets
  • Provides guidance/context alongside the template, useful for teams new to CSAT design
  • Likely supports standard question types (rating, multiple choice, open text) for quick deployment

Where it falls short

  • Static question set with no adaptive AI follow-up to probe why a customer rated something poorly
  • No voice AI interview or guided screen-share task option for richer experience capture
  • No visible automated per-response quality scoring or transparent prompt/methodology disclosure

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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