Carbon Offsets vs Emissions Reduction Survey Template
Measure consumer trust in carbon offset claims, preference for emissions cuts, and purchase intent. Use this template to inform ESG and brand decisions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your views on carbon offsets and emissions reductions. It should take about 6–8 minutes. Your responses are confidential and used for research purposes only.
Q2
Multiple Choice
In the past 12 months, have you seen or heard companies make “carbon neutral” or carbon-offset claims?
Yes, in the past 12 months
No
Not sure
Q3
Multiple Choice
Where have you seen these claims? Select all that apply.
On product packaging
On company websites
In advertisements (online, TV, print)
In-store signage
On social media
In sustainability/CSR reports
News articles or press releases
Other
I have not seen such claims
Q4
Matrix
When you see the following offset-related claims, how much do you trust them?
Rows
Do not trust at all
Slightly trust
Moderately trust
Mostly trust
Completely trust
Product claims carbon neutral
•
•
•
•
•
Company claims net zero by a target year
•
•
•
•
•
Company says 100% of emissions are offset
•
•
•
•
•
Offsets achieved by planting trees
•
•
•
•
•
Offsets certified by an independent standard
•
•
•
•
•
Airline offers to offset your flight
•
•
•
•
•
Q5
Matrix
How do these details affect your trust in an offset claim?
Rows
Much less likely to trust
Slightly less likely
No change
Slightly more likely
Much more likely
Clear project type and location provided
•
•
•
•
•
Third-party certification displayed
•
•
•
•
•
Quantified impact (tonnes CO2e and period) shown
•
•
•
•
•
Independent audit or verification report linked
•
•
•
•
•
Price and fees are transparent
•
•
•
•
•
Claim limited to residual emissions only
•
•
•
•
•
Q6
Opinion Scale
Thinking about climate action, where should companies place greater emphasis?