Welcome! This short survey asks about your views on carbon offsets and emissions reductions. It should take about 6–8 minutes. Your responses are confidential and used for research purposes only.
In the past 12 months, have you seen or heard companies make “carbon neutral” or carbon-offset claims?
- Yes, in the past 12 months
- No
- Not sure
Where have you seen these claims? Select all that apply.
- On product packaging
- On company websites
- In advertisements (online, TV, print)
- In-store signage
- On social media
- In sustainability/CSR reports
- News articles or press releases
- Other
- I have not seen such claims
When you see the following offset-related claims, how much do you trust them?
How do these details affect your trust in an offset claim?
Thinking about climate action, where should companies place greater emphasis?
Rank the factors that matter most when you assess offset claims (1 = most important).
Assuming claims you trust, how willing are you to pay extra for a product that offsets its emissions?
Imagine a company has 100 points to allocate to climate action. How would you allocate them across the options below? (Total should equal 100.)
What would most increase your confidence in carbon-offset claims?
Max 600 chars
In the past 12 months, have you personally paid extra for carbon offsets (e.g., at checkout, for flights, or via donations)?
- Yes, in the past 12 months
- No
- Not sure
Where did you pay for offsets? Select all that apply.
- Air travel offset add-on
- Retail checkout add-on (online or in-store)
- Donation to a climate project
- Utility/energy green tariff
- Subscription to a climate or tree-planting program
- Other
- I did not pay for offsets
Attention check: To confirm you are paying attention, please select “I am paying attention.”
- I am paying attention
- I prefer not to answer
- I don’t know
- None of the above
Which best describes your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
If you selected “Prefer to self-describe,” you may describe your gender (optional):
Max 100 chars
Where do you currently live?
What is the highest level of education you have completed?
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker
- Unemployed
- Retired
- Prefer not to say
Any final comments or suggestions on this topic?
Max 600 chars
AI Interview: 2 Follow-up Questions on Carbon Offsets
Thank you for your time—your feedback is valuable!