Carbon Offsets vs Emissions Reduction Survey Template
Measure consumer trust in carbon offset claims, preference for emissions cuts, and purchase intent. Use this template to inform ESG and brand decisions.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
22
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This short survey asks about your views on carbon offsets and emissions reductions. It should take about 6–8 minutes. Your responses are confidential and used for research purposes only.
Q2
Multiple Choice
In the past 12 months, have you seen or heard companies make “carbon neutral” or carbon-offset claims?
Yes, in the past 12 months
No
Not sure
Q3
Multiple Choice
Where have you seen these claims? Select all that apply.
On product packaging
On company websites
In advertisements (online, TV, print)
In-store signage
On social media
In sustainability/CSR reports
News articles or press releases
Other
I have not seen such claims
Q4
Matrix
When you see the following offset-related claims, how much do you trust them?
Rows
Do not trust at all
Slightly trust
Moderately trust
Mostly trust
Completely trust
Product claims carbon neutral
•
•
•
•
•
Company claims net zero by a target year
•
•
•
•
•
Company says 100% of emissions are offset
•
•
•
•
•
Offsets achieved by planting trees
•
•
•
•
•
Offsets certified by an independent standard
•
•
•
•
•
Airline offers to offset your flight
•
•
•
•
•
Q5
Matrix
How do these details affect your trust in an offset claim?
Rows
Much less likely to trust
Slightly less likely
No change
Slightly more likely
Much more likely
Clear project type and location provided
•
•
•
•
•
Third-party certification displayed
•
•
•
•
•
Quantified impact (tonnes CO2e and period) shown
•
•
•
•
•
Independent audit or verification report linked
•
•
•
•
•
Price and fees are transparent
•
•
•
•
•
Claim limited to residual emissions only
•
•
•
•
•
Q6
Opinion Scale
Thinking about climate action, where should companies place greater emphasis?
Rank the factors that matter most when you assess offset claims (1 = most important).
Drag to order (top = most important)
Evidence is specific and verifiable
Offsets address only unavoidable emissions
Environmental additionality is demonstrated
Long-term monitoring is in place
Cost-effectiveness
Brand/company credibility
Q8
Rating
Assuming claims you trust, how willing are you to pay extra for a product that offsets its emissions?
Scale: 11 (star)
Min: Not willing at allMax: Very willing
Q9
Constant Sum
Imagine a company has 100 points to allocate to climate action. How would you allocate them across the options below? (Total should equal 100.)
Total must equal 100
Emissions reductions in own operations
Supplier and logistics decarbonization
Product design and efficiency
High-quality nature-based offsets
High-quality technology-based removals
Measurement, reporting, and verification (MRV)
Min per option: 0Whole numbers only
Q10
Long Text
What would most increase your confidence in carbon-offset claims?
Max 600 chars
Q11
Multiple Choice
In the past 12 months, have you personally paid extra for carbon offsets (e.g., at checkout, for flights, or via donations)?
Yes, in the past 12 months
No
Not sure
Q12
Multiple Choice
Where did you pay for offsets? Select all that apply.
Air travel offset add-on
Retail checkout add-on (online or in-store)
Donation to a climate project
Utility/energy green tariff
Subscription to a climate or tree-planting program
Other
I did not pay for offsets
Q13
Multiple Choice
Attention check: To confirm you are paying attention, please select “I am paying attention.”
I am paying attention
I prefer not to answer
I don’t know
None of the above
Q14
Dropdown
What is your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
Q15
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q16
Short Text
If you selected “Prefer to self-describe,” you may describe your gender (optional):
Max 100 chars
Q17
Dropdown
Where do you currently live?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q18
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q20
Long Text
Any final comments or suggestions on this topic?
Max 600 chars
Q21
AI Interview
AI Interview: 2 Follow-up Questions on Carbon Offsets
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q22
Chat Message
Thank you for your time—your feedback is valuable!
Frequently Asked Questions
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