Q01
Long Text
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Consumer Trust in Carbon Offset Claims Survey
Measures consumer trust in corporate carbon-offset claims, preferences for emissions reductions vs. offsets, and willingness to pay a premium. Designed to inform ESG strategy, sustainability communications, and brand positioning.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
29 questions · ~4 min
Q02
Multiple Choice
In the past 12 months, have you seen or heard companies make "carbon neutral" or carbon-offset claims?
Q03
Long Text
The next few questions ask how much you trust different types of carbon-offset claims companies make.
Q04
Long Text
Now, think about what information would change how much you trust an offset claim. For each detail below, indicate how much it would increase or decrease your trust.
Q05
Long Text
When it comes to addressing their environmental impact, where should companies place greater emphasis?
Q06
Long Text
If you trusted a company's carbon-offset claims, how willing would you be to pay a premium for their product?
Q07
Multiple Choice
In the past 12 months, have you personally paid extra for carbon offsets (e.g., at checkout, for flights, or via donations)?
Q08
Long Text
What would most increase your confidence in a company's carbon-offset claims?
Q09
Long Text
What is your age?
Q10
Long Text
Thank you for completing this survey—your perspectives are valuable and will help inform research on corporate climate action. Your responses have been recorded.
Q11
Multiple Choice
Where have you seen or heard these claims? (Select all that apply.)
Q12
Long Text
How much do you trust a company that claims: "We are carbon neutral"?
Q13
Long Text
How would your trust in a carbon-offset claim change if the company provided independent third-party verification of its offsets?
Q14
Long Text
Rank the following factors by how much they matter to you when evaluating a company's carbon-offset claims. (1 = most important)
Q15
Long Text
How likely are you to choose a product with credible carbon-offset claims over a similar product without such claims, if both are the same price?
Q16
Multiple Choice
Where did you pay for carbon offsets? (Select all that apply.)
Q17
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about companies' use of carbon offsets and their approach to climate action.
Q18
Multiple Choice
Which best describes your gender?
Q19
Long Text
How much do you trust a company that claims: "This product's carbon emissions have been fully offset"?
Q20
Long Text
How would your trust change if the company disclosed specific project details (e.g., location, project type, developer)?
Q21
Long Text
Rank the following climate actions in order of where you think companies should invest most. (1 = highest priority)
Q22
Long Text
Where do you currently live?
Q23
Long Text
How much do you trust a company that claims: "We offset X tonnes of CO₂ annually through verified projects"?
Q24
Long Text
How would your trust change if the company published a transparent cost breakdown showing how offset funds are spent?
Q25
Long Text
What is the highest level of education you have completed?
Q26
Long Text
How much do you trust a company that claims: "Certified carbon neutral by an independent third party"?
Q27
Long Text
How would your trust change if the company demonstrated that its offsets are additional (i.e., would not have happened without the company's funding)?
Q28
Multiple Choice
What is your current employment status?
Q29
Long Text
How would your trust change if the company provided regular public progress reports on its offset projects?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.