Measures consumer trust in corporate carbon-offset claims, preferences for emissions reductions vs. offsets, and willingness to pay a premium. Designed to inform ESG strategy, sustainability communications, and brand positioning.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
29
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for participating in this research study on carbon offsets and emissions reductions.
This survey takes approximately 6–8 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions.
All responses are confidential, will be anonymized, and reported only in aggregate for research purposes.
Q2
Multiple Choice
In the past 12 months, have you seen or heard companies make "carbon neutral" or carbon-offset claims?
Yes
No
Not sure
Q3
Multiple Choice
Where have you seen or heard these claims? (Select all that apply.)
On product packaging
On company websites
In advertisements (online, TV, print)
In-store signage
On social media
In sustainability or CSR reports
In news articles or press releases
Other (please specify)
Q4
Chat Message
The next few questions ask how much you trust different types of carbon-offset claims companies make.
Q5
Opinion Scale
How much do you trust a company that claims: "We are carbon neutral"?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q6
Opinion Scale
How much do you trust a company that claims: "This product's carbon emissions have been fully offset"?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q7
Opinion Scale
How much do you trust a company that claims: "We offset X tonnes of CO₂ annually through verified projects"?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q8
Opinion Scale
How much do you trust a company that claims: "Certified carbon neutral by an independent third party"?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q9
Chat Message
Now, think about what information would change how much you trust an offset claim. For each detail below, indicate how much it would increase or decrease your trust.
Q10
Opinion Scale
How would your trust in a carbon-offset claim change if the company provided independent third-party verification of its offsets?
Range: 1 – 7
Min: Greatly decrease my trustMid: NeutralMax: Greatly increase my trust
Q11
Opinion Scale
How would your trust change if the company disclosed specific project details (e.g., location, project type, developer)?
Range: 1 – 7
Min: Greatly decrease my trustMid: NeutralMax: Greatly increase my trust
Q12
Opinion Scale
How would your trust change if the company published a transparent cost breakdown showing how offset funds are spent?
Range: 1 – 7
Min: Greatly decrease my trustMid: NeutralMax: Greatly increase my trust
Q13
Opinion Scale
How would your trust change if the company demonstrated that its offsets are additional (i.e., would not have happened without the company's funding)?
Range: 1 – 7
Min: Greatly decrease my trustMid: NeutralMax: Greatly increase my trust
Q14
Opinion Scale
How would your trust change if the company provided regular public progress reports on its offset projects?
Range: 1 – 7
Min: Greatly decrease my trustMid: NeutralMax: Greatly increase my trust
Q15
Opinion Scale
When it comes to addressing their environmental impact, where should companies place greater emphasis?
Range: 1 – 7
Min: Much greater emphasis on directly reducing emissionsMid: NeutralMax: Much greater emphasis on purchasing carbon offsets
Q16
Ranking
Rank the following factors by how much they matter to you when evaluating a company's carbon-offset claims. (1 = most important)
Drag to order (top = most important)
Evidence is specific and verifiable
Offsets address only unavoidable emissions
Environmental additionality is demonstrated
Long-term monitoring is in place
Cost-effectiveness of the offset
Brand or company credibility
Q17
Ranking
Rank the following climate actions in order of where you think companies should invest most. (1 = highest priority)
If you trusted a company's carbon-offset claims, how willing would you be to pay a premium for their product?
Range: 1 – 7
Min: Not at all willingMid: NeutralMax: Extremely willing
Q19
Opinion Scale
How likely are you to choose a product with credible carbon-offset claims over a similar product without such claims, if both are the same price?
Range: 1 – 7
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q20
Multiple Choice
In the past 12 months, have you personally paid extra for carbon offsets (e.g., at checkout, for flights, or via donations)?
Yes
No
Not sure
Q21
Multiple Choice
Where did you pay for carbon offsets? (Select all that apply.)
Air travel offset add-on
Retail checkout add-on (online or in-store)
Donation to a climate project
Utility or energy green tariff
Subscription to a climate or tree-planting program
Other (please specify)
Q22
Long Text
What would most increase your confidence in a company's carbon-offset claims?
Max chars
Q23
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about companies' use of carbon offsets and their approach to climate action.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 7
Q24
Dropdown
What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q25
Multiple Choice
Which best describes your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q26
Dropdown
Where do you currently live?
Africa
Asia
Europe
Latin America & Caribbean
Middle East
North America
Oceania
Prefer not to say
Q27
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q28
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker
Unemployed
Retired
Prefer not to say
Q29
Chat Message
Thank you for completing this survey—your perspectives are valuable and will help inform research on corporate climate action. Your responses have been recorded.
Frequently Asked Questions
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