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Dark Patterns, Transparency & Trust: UX Survey Template

Measure consumer reactions to dark patterns and transparency. Ready-to-use UX survey; customizable. 7-10 min, ideal n=10.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This survey asks about recent online experiences, reactions to common design patterns, and transparency preferences. It takes about 7–10 minutes. Your answers are confidential and used for research only.
Q2
Multiple Choice
In the past 30 days, have you used any websites or apps to shop, book, or start/modify a subscription?
  • Yes
  • No
Q3
Multiple Choice
Where did you interact with brands online in the past 30 days? Select all that apply.
  • Retail or marketplace websites
  • Mobile shopping apps
  • Food delivery apps
  • Travel or ticket booking sites
  • Streaming/media subscriptions
  • Social media shops
  • Utilities/bill pay or banking apps
  • Other
Q4
Matrix
In the past 30 days, how often did you encounter each of the following?
RowsNeverOnce2–3 timesAbout weeklyAlmost daily
Fees shown only at the final checkout step•••••
Pre-checked boxes that add extras•••••
Unsubscribe/cancel options that were hard to find•••••
Countdown timers to encourage quick action•••••
Low-stock or scarcity warnings•••••
Free trials that auto-renew•••••
Items added to your cart by default•••••
Q5
Multiple Choice
Attention check: To confirm you’re reading carefully, please select “Disagree.”
  • Strongly agree
  • Agree
  • Neither agree nor disagree
  • Disagree
  • Strongly disagree
Q6
Chat Message
Thanks! Please continue to read each question carefully.
Q7
Rating
Scenario A: A product page shows a 10-minute countdown timer after which a discount is no longer available. How acceptable is this design?
Scale: 10 (star)
Min: Very unacceptableMax: Very acceptable
Q8
Rating
Scenario B: Additional fees appear on the final checkout step that were not shown earlier. How acceptable is this design?
Scale: 10 (star)
Min: Very unacceptableMax: Very acceptable
Q9
Rating
Scenario C: An add-on product is pre-selected, increasing the total unless you untick it. How acceptable is this design?
Scale: 10 (star)
Min: Very unacceptableMax: Very acceptable
Q10
Ranking
Rank these design elements from most to least concerning to you.
Drag to order (top = most important)
  1. Fees shown only at final checkout
  2. Hard-to-find unsubscribe/cancel steps
  3. Countdown timers/urgent messaging
  4. Low-stock or scarcity claims
  5. Pre-selected add-ons
  6. Ambiguous or unclear buttons
Q11
Multiple Choice
Which transparency features matter most to you? Select all that apply.
  • Clear total price upfront
  • Easy cancellation in one or two steps
  • Plain-language data use summary
  • Consent toggles off by default
  • No auto-added items
  • Prominent labels for ads/sponsored content
  • Change log for pricing/policy updates
  • Other
Q12
Short Text
If you selected “Other,” briefly describe the transparency feature you value.
Max 100 chars
Q13
Opinion Scale
How much do clear, transparent practices influence your trust in a brand?
Range: 1 – 10
Min: Not at allMid: SomewhatMax: A great deal
Q14
Constant Sum
Allocate 100 points across the following to show what matters most when choosing a brand.
Total must equal 100
  • Price/value for money
  • Product quality
  • Ease of use
  • Transparency/clarity of information
  • Customer support
  • Brand reputation
  • Delivery speed/availability
  • Promotions/discounts
Min per option: 0Whole numbers only
Q15
Long Text
Describe a recent time when a site or app influenced your choice in a way you found concerning or unclear. What happened, and how did you respond?
Max 600 chars
Q16
Dropdown
What is your age group?
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q17
Multiple Choice
What is your gender?
  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q18
Short Text
If you chose “Prefer to self-describe,” please specify your gender.
Max 100 chars
Q19
Dropdown
Where do you currently live?
  • North America
  • Europe
  • Latin America
  • Asia
  • Africa
  • Oceania
  • Middle East
  • Prefer not to say
Q20
Multiple Choice
What is the highest level of education you have completed?
  • Less than high school
  • High school or equivalent
  • Some college/Associate
  • Bachelor’s degree
  • Postgraduate degree
  • Prefer not to say
Q21
Multiple Choice
What is your current employment status?
  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed and looking
  • Student
  • Retired
  • Homemaker/caregiver
  • Prefer not to say
Q22
Long Text
Anything else you’d like to share about persuasive design or transparency in your online experiences?
Max 600 chars
Q23
AI Interview
AI Interview: 2 Follow-up Questions on persuasive design and transparency
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q24
Chat Message
Thank you for your time—your input helps improve clearer, more trustworthy experiences. You may now close this survey.

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