Welcome! This survey asks about recent online experiences, reactions to common design patterns, and transparency preferences. It takes about 7–10 minutes. Your answers are confidential and used for research only.
In the past 30 days, have you used any websites or apps to shop, book, or start/modify a subscription?
Where did you interact with brands online in the past 30 days? Select all that apply.
- Retail or marketplace websites
- Mobile shopping apps
- Food delivery apps
- Travel or ticket booking sites
- Streaming/media subscriptions
- Social media shops
- Utilities/bill pay or banking apps
- Other
In the past 30 days, how often did you encounter each of the following?
Attention check: To confirm you’re reading carefully, please select “Disagree.”
- Strongly agree
- Agree
- Neither agree nor disagree
- Disagree
- Strongly disagree
Thanks! Please continue to read each question carefully.
Scenario A: A product page shows a 10-minute countdown timer after which a discount is no longer available. How acceptable is this design?
Scenario B: Additional fees appear on the final checkout step that were not shown earlier. How acceptable is this design?
Scenario C: An add-on product is pre-selected, increasing the total unless you untick it. How acceptable is this design?
Rank these design elements from most to least concerning to you.
Which transparency features matter most to you? Select all that apply.
- Clear total price upfront
- Easy cancellation in one or two steps
- Plain-language data use summary
- Consent toggles off by default
- No auto-added items
- Prominent labels for ads/sponsored content
- Change log for pricing/policy updates
- Other
If you selected “Other,” briefly describe the transparency feature you value.
Max 100 chars
How much do clear, transparent practices influence your trust in a brand?
Allocate 100 points across the following to show what matters most when choosing a brand.
Describe a recent time when a site or app influenced your choice in a way you found concerning or unclear. What happened, and how did you respond?
Max 600 chars
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
If you chose “Prefer to self-describe,” please specify your gender.
Max 100 chars
Where do you currently live?
What is the highest level of education you have completed?
- Less than high school
- High school or equivalent
- Some college/Associate
- Bachelor’s degree
- Postgraduate degree
- Prefer not to say
What is your current employment status?
- Employed full-time
- Employed part-time
- Self-employed
- Unemployed and looking
- Student
- Retired
- Homemaker/caregiver
- Prefer not to say
Anything else you’d like to share about persuasive design or transparency in your online experiences?
Max 600 chars
AI Interview: 2 Follow-up Questions on persuasive design and transparency
Thank you for your time—your input helps improve clearer, more trustworthy experiences. You may now close this survey.