Q01
Long Text
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Dark Pattern Acceptability & Transparency Trust Survey
Measures consumer reactions to common dark-pattern design tactics and transparency preferences, providing actionable data on trust drivers for UX and product teams.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
In the past 30 days, have you used any websites or apps to shop, book, or start or modify a subscription?
Q03
Long Text
The following scenarios describe common design practices you may encounter online. Please read each one carefully and rate how acceptable you find it.
Q04
Multiple Choice
Which of the following transparency features matter most to you when using websites or apps? Select all that apply.
Q05
Long Text
Describe a recent time when a website or app influenced your choice in a way you found concerning or unclear. What happened, and how did you respond?
Q06
Long Text
What is your age group?
Q07
Long Text
Thank you for your time — your input helps inform the design of clearer, more trustworthy online experiences. You may now close this survey.
Q08
Multiple Choice
Which of the following types of websites or apps have you used in the past 30 days? Select all that apply.
Q09
Long Text
Imagine you are shopping online. A product page shows a 10-minute countdown timer, after which a discount will no longer be available. How acceptable do you find this design practice?
Q10
Long Text
If you selected 'Other' above, please describe the transparency feature you value.
Q11
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about persuasive design practices or transparency in your online experiences. Our AI moderator may ask a follow-up question to better understand your perspective.
Q12
Multiple Choice
What is your gender?
Q13
Long Text
In the past 30 days, how often did you encounter a website or app design that felt misleading or manipulative (e.g., hidden fees, hard-to-cancel subscriptions, urgency messages)?
Q14
Long Text
Imagine you are completing an online purchase. Additional fees (e.g., service charges or handling fees) appear for the first time on the final checkout step. How acceptable do you find this design practice?
Q15
Long Text
To what extent do clear, transparent practices influence your trust in a brand?
Q16
Long Text
If you selected 'Prefer to self-describe' above, please specify your gender.
Q17
Long Text
Imagine you are about to check out online. An add-on product (e.g., extended warranty or accessory) has been pre-selected in your cart, increasing the total unless you remove it. How acceptable do you find this design practice?
Q18
Long Text
When choosing which brand or website to purchase from, rank the following factors from most important (1) to least important (5).
Q19
Long Text
In which region do you currently live?
Q20
Long Text
Thinking about the three scenarios you just rated, to what extent would encountering these practices reduce your likelihood of completing a purchase?
Q21
Long Text
What is the highest level of education you have completed?
Q22
Long Text
Please rank the following design practices from most concerning (1) to least concerning (6).
Q23
Long Text
What is your current employment status?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.