Dark Pattern Acceptability & Transparency Trust Survey
Measures consumer reactions to common dark-pattern design tactics and transparency preferences, providing actionable data on trust drivers for UX and product teams.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome, and thank you for your interest in this study.
This survey explores your recent online experiences, reactions to common website and app design practices, and your transparency preferences. It takes approximately 7–10 minutes to complete.
Your participation is entirely voluntary, and you may stop at any time without consequence. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate for research purposes.
Q2
Multiple Choice
In the past 30 days, have you used any websites or apps to shop, book, or start or modify a subscription?
Yes
No
Q3
Multiple Choice
Which of the following types of websites or apps have you used in the past 30 days? Select all that apply.
Retail or marketplace websites
Mobile shopping apps
Food delivery apps
Travel or ticket booking sites
Streaming or media subscriptions
Social media shops
Utilities, bill pay, or banking apps
Other
Q4
Opinion Scale
In the past 30 days, how often did you encounter a website or app design that felt misleading or manipulative (e.g., hidden fees, hard-to-cancel subscriptions, urgency messages)?
Range: 1 – 5
Min: NeverMid: NeutralMax: Very frequently
Q5
Chat Message
The following scenarios describe common design practices you may encounter online. Please read each one carefully and rate how acceptable you find it.
Q6
Opinion Scale
Imagine you are shopping online. A product page shows a 10-minute countdown timer, after which a discount will no longer be available. How acceptable do you find this design practice?
Imagine you are completing an online purchase. Additional fees (e.g., service charges or handling fees) appear for the first time on the final checkout step. How acceptable do you find this design practice?
Imagine you are about to check out online. An add-on product (e.g., extended warranty or accessory) has been pre-selected in your cart, increasing the total unless you remove it. How acceptable do you find this design practice?
Thinking about the three scenarios you just rated, to what extent would encountering these practices reduce your likelihood of completing a purchase?
Range: 1 – 7
Min: Would not reduce it at allMid: NeutralMax: Would definitely stop me from purchasing
Q10
Ranking
Please rank the following design practices from most concerning (1) to least concerning (6).
Drag to order (top = most important)
Fees shown only at final checkout
Hard-to-find unsubscribe or cancel steps
Countdown timers or urgent messaging
Low-stock or scarcity claims
Pre-selected add-ons
Ambiguous or unclear buttons
Q11
Multiple Choice
Which of the following transparency features matter most to you when using websites or apps? Select all that apply.
Clear total price shown upfront
Easy cancellation in one or two steps
Plain-language data use summary
Consent toggles set to off by default
No auto-added items in cart
Prominent labels for ads or sponsored content
Change log for pricing or policy updates
Other (please specify in the next question)
Q12
Long Text
If you selected 'Other' above, please describe the transparency feature you value.
Max chars
Q13
Opinion Scale
To what extent do clear, transparent practices influence your trust in a brand?
Range: 1 – 7
Min: Not at allMid: NeutralMax: To a very great extent
Q14
Ranking
When choosing which brand or website to purchase from, rank the following factors from most important (1) to least important (5).
Drag to order (top = most important)
Price and value for money
Product or service quality
Ease of use
Transparency and clarity of information
Brand reputation and trustworthiness
Q15
Long Text
Describe a recent time when a website or app influenced your choice in a way you found concerning or unclear. What happened, and how did you respond?
Max chars
Q16
AI Interview
Based on your responses in this survey, please share any additional thoughts or feelings about persuasive design practices or transparency in your online experiences. Our AI moderator may ask a follow-up question to better understand your perspective.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 4
Q17
Dropdown
What is your age group?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q18
Multiple Choice
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q19
Long Text
If you selected 'Prefer to self-describe' above, please specify your gender.
Max chars
Q20
Dropdown
In which region do you currently live?
North America
Europe
Latin America
Asia
Africa
Oceania
Middle East
Prefer not to say
Q21
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college or Associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q22
Dropdown
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Unemployed and looking for work
Student
Retired
Homemaker or caregiver
Prefer not to say
Q23
Chat Message
Thank you for your time — your input helps inform the design of clearer, more trustworthy online experiences. You may now close this survey.
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