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Consumer Data Trust & Privacy Perceptions Survey

Measures consumer trust in organizational data handling, breach response expectations, and permission transparency. Use with general consumer panels to benchmark trust levels and identify priority improvements for privacy practices.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

17 questions · ~4 min
Q01
Long Text

Welcome to this survey on data privacy and trust. This survey asks about your experiences with how companies handle personal data, respond to breaches, and request permissions. There are no right or wrong answers — we are interested in your honest opinions. Your responses are confidential and will be reported only in aggregate. Participation is voluntary and you may stop at any time. Estimated time: 6–8 minutes.

Q02
Long Text

In the past 3 months, how often did you use online accounts that store your personal information (e.g., email, shopping, banking)?

Q03
Long Text

Overall, in the past 3 months, how much did you trust companies to handle your personal data responsibly?

Q04
Long Text

How confident are you that companies you use would notify you promptly if a data breach affected your personal information?

Q05
Long Text

How transparent were the permission requests you encountered from apps or websites in the past 3 months?

Q06
Long Text

Based on your responses in this survey, what one change would most improve your trust in how companies handle your personal data?

Q07
Long Text

What is your age?

Q08
Long Text

Thank you for completing this survey. Your responses will help improve data transparency and privacy practices. You may now close this page.

Q09
Long Text

How clear were the privacy notices and data-use explanations you encountered in the past 3 months?

Q10
Multiple Choice

Which actions would most increase your confidence in a company's response to a data breach? Select up to 3.

Q11
Long Text

Rank the following controls from the one you trust most to the one you trust least for managing app or website permissions.

Q12
AI Interview

We'd like to explore your views on data trust and privacy in a bit more depth. An AI moderator will ask you a couple of follow-up questions based on your earlier responses.

Q13
Long Text

Which best describes your gender?

Q14
Long Text

Rank the following types of personal data from the one you are most comfortable with companies collecting to the one you are least comfortable with.

Q15
Long Text

In which region do you currently live?

Q16
Long Text

What is the highest level of education you have completed?

Q17
Long Text

What is your current employment status?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.