Identifies onboarding friction points and time-to-value barriers in e-commerce apps. Use with new and recent users to pinpoint what accelerates or delays activation and first purchase.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
26
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey asks about your experience using our app — from your initial impressions through your recent usage. Your responses are confidential and will be reported only in aggregate. There are no right or wrong answers; we're interested in your honest opinions.
The survey takes approximately 6–8 minutes. Your participation is voluntary and you may stop at any time.
Q2
Multiple Choice
How long have you been using our app?
Less than 1 month
1–3 months
4–6 months
7–12 months
1–2 years
3+ years
Q3
Multiple Choice
In the last 30 days, how often did you use our app?
Multiple times per day
Daily
Several times a week
About once a week
Less often
Q4
Dropdown
Approximately how many orders did you place in the last 30 days?
0
1
2–3
4–6
7–10
More than 10
Q5
Multiple Choice
Thinking back to your first two weeks using the app, which of the following, if any, first made its value clear to you? (Select all that apply)
Placed my first order successfully
Found exactly what I needed quickly
Used filters or sorting to narrow choices effectively
Saved items to a wishlist and saw useful reminders
Checkout felt fast and predictable
Discovered helpful reviews or photos
I haven't experienced a clear moment of value yet
Other (please specify)
Q6
Multiple Choice
Approximately how long after first using the app did you reach that moment?
Same day
1–2 days
3–7 days
8–14 days
More than 14 days
Q7
Multiple Choice
Before that moment, which of the following issues, if any, slowed you down? (Select all that apply)
Account setup or verification requirements
Finding relevant items
Filters or sorting usability
Product details or photo quality
Price transparency or unexpected fees
Promo codes not working as expected
Shipping options clarity
Payment methods availability
Checkout speed or reliability
Trust or safety concerns
Something else (please specify)
I did not encounter any blockers
Q8
Long Text
Please briefly describe the most significant blocker you encountered and what made it difficult.
Max chars
Q9
Opinion Scale
How easy was it to browse and find products you were interested in?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q10
Opinion Scale
How easy was it to evaluate products (e.g., photos, descriptions, reviews)?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q11
Opinion Scale
How easy was it to complete checkout and payment?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q12
Opinion Scale
How easy was it to track your order and understand delivery timing?
Range: 1 – 7
Min: Very difficultMid: NeutralMax: Very easy
Q13
Opinion Scale
Thinking about your early experience, how clear was the path from signing up to getting value from the app?
Range: 1 – 7
Min: Not at all clearMid: NeutralMax: Extremely clear
Q14
Multiple Choice
In the last 30 days, where did you experience friction? (Select all that apply)
Search relevance
Filters or sorting
Product information accuracy
Coupons or promotions
Cart or checkout bugs
Payment declines or errors
Delivery date estimates
Returns or exchanges
Customer support responsiveness
App speed or loading times
Notifications or email relevance
Other (please specify)
No friction in the last 30 days
Q15
Opinion Scale
How much did the most significant recent issue delay your ability to get value from the app?
Range: 1 – 7
Min: No delay at allMid: NeutralMax: Severely delayed
Q16
Long Text
Please describe what happened and where in the journey the issue occurred.
Max chars
Q17
Multiple Choice
Which single improvement would most reduce friction for new users? (Select one)
Better search relevance
Stronger filters (size, availability, price)
Clearer fees and shipping information on product pages
Faster guest checkout
More payment methods
Better product photos and reviews
Smarter onboarding tips or recommendations
Simpler returns process
Live chat or faster help
Other (please specify)
Q18
Ranking
Please rank the following improvements by how much they would speed up a new user's path to getting value. (Drag to reorder, most impactful first.)
What is one small change that would most improve your experience with the app?
Max chars
Q20
AI Interview
We'd like to explore your experience a bit further. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q21
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience with the app?
Max chars
Q22
Multiple Choice
Which platforms do you primarily use to access the app? (Select all that apply)
iOS app
Android app
Mobile web
Desktop web
Q23
Dropdown
What is your age range? (Optional)
Under 18
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Dropdown
What country or region do you live in? (Optional)
United States
United Kingdom
Canada
Australia
Germany
France
India
Brazil
Mexico
Japan
Other
Q25
Multiple Choice
What is your gender? (Optional)
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q26
Chat Message
Thank you for completing this survey. Your feedback helps us improve the app experience for everyone. Your responses are confidential and will be used only in aggregate.
Frequently Asked Questions
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