In the last 30 days, how often did you use our app?
- Multiple times per day
- Daily
- Several times a week
- About once a week
- Less often
In your first two weeks, what made the value of the app clear (your "aha" moment)?
- Placed my first order successfully
- Found exactly what I needed quickly
- Used filters/sort to narrow choices effectively
- Saved items to wishlist and saw useful reminders
- Checkout felt fast and predictable
- Discovered helpful reviews or photos
- Other
How long did it take to reach that aha moment?
- Same day
- 1-2 days
- 3-7 days
- 8-14 days
- More than 14 days
Before that moment, which issues, if any, slowed you down? (Select all that apply)
- Account setup or verification requirements
- Finding relevant items
- Filters or sorting usability
- Product details or photos quality
- Price transparency or extra fees
- Promo codes not working as expected
- Shipping options clarity
- Payment methods availability
- Checkout speed or reliability
- Trust or safety concerns
- Something else
- I did not encounter blockers
Briefly describe the most significant blocker and what made it difficult.
Max 600 chars
Rate how easy each step felt during your early journey.
If you were new today, how clear is the path to value?
In the last 30 days, where did you experience friction? (Select all that apply)
- Search relevance
- Filters or sorting
- Product info accuracy
- Coupons or promos
- Cart or checkout bugs
- Payment declines or errors
- Delivery date estimates
- Returns or exchanges
- Customer support responsiveness
- App speed or loading
- Notifications or emails relevance
- Other
- No friction in the last 30 days
How much did the most significant recent issue delay your ability to get value?
What happened, and where in the journey did it occur?
Max 600 chars
Which improvement would most reduce activation friction for new users?
- Better search relevance
- Stronger filters (size, availability, price)
- Clearer fees and shipping at product page
- Faster guest checkout
- More payment methods
- Better photos and reviews
- Smarter onboarding tips or recommendations
- Simpler returns start
- Live chat or faster help
- Other
Rank the following by their potential to speed time-to-aha.
About how many orders did you place in the last 30 days?
What is one quick win we could ship this month?
Max 100 chars
Which platforms do you primarily use to access the app? (Select all that apply)
- iOS app
- Android app
- Mobile web
- Desktop web
How long have you been using our app?
- Less than 1 month
- 1-3 months
- 4-6 months
- 7-12 months
- 1-2 years
- 3+ years
What is your age? (Optional)
What country or region do you live in? (Optional)
Max 100 chars
What is your gender? (Optional)
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Attention check: To confirm attention, please select "Agree".
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
Anything else we should know about activation friction or your recent experience?
Max 600 chars
AI Interview: 2 Follow-up Questions on activation friction
Thanks for your time—your input helps us reduce friction and improve your experience.