Pinpoint onboarding friction delaying activation and aha moments in your ecommerce app. Use this survey to cut time-to-value and lift conversion.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
In the last 30 days, how often did you use our app?
Multiple times per day
Daily
Several times a week
About once a week
Less often
Q2
Multiple Choice
In your first two weeks, what made the value of the app clear (your "aha" moment)?
Placed my first order successfully
Found exactly what I needed quickly
Used filters/sort to narrow choices effectively
Saved items to wishlist and saw useful reminders
Checkout felt fast and predictable
Discovered helpful reviews or photos
Other
Q3
Multiple Choice
How long did it take to reach that aha moment?
Same day
1-2 days
3-7 days
8-14 days
More than 14 days
Q4
Multiple Choice
Before that moment, which issues, if any, slowed you down? (Select all that apply)
Account setup or verification requirements
Finding relevant items
Filters or sorting usability
Product details or photos quality
Price transparency or extra fees
Promo codes not working as expected
Shipping options clarity
Payment methods availability
Checkout speed or reliability
Trust or safety concerns
Something else
I did not encounter blockers
Q5
Long Text
Briefly describe the most significant blocker and what made it difficult.
Max 600 chars
Q6
Matrix
Rate how easy each step felt during your early journey.
Rows
Very difficult
Somewhat difficult
Neutral
Somewhat easy
Very easy
Create account or sign in
•
•
•
•
•
Search or browse for items
•
•
•
•
•
Use filters or sorting
•
•
•
•
•
Compare options and decide
•
•
•
•
•
Add to cart
•
•
•
•
•
Choose shipping
•
•
•
•
•
Pay and place order
•
•
•
•
•
Q7
Opinion Scale
If you were new today, how clear is the path to value?
Range: 1 – 10
Min: Not clearMid: ModerateMax: Very clear
Q8
Multiple Choice
In the last 30 days, where did you experience friction? (Select all that apply)
Search relevance
Filters or sorting
Product info accuracy
Coupons or promos
Cart or checkout bugs
Payment declines or errors
Delivery date estimates
Returns or exchanges
Customer support responsiveness
App speed or loading
Notifications or emails relevance
Other
No friction in the last 30 days
Q9
Rating
How much did the most significant recent issue delay your ability to get value?
Scale: 11 (star)
Min: Not at allMax: A great deal
Q10
Long Text
What happened, and where in the journey did it occur?
Max 600 chars
Q11
Multiple Choice
Which improvement would most reduce activation friction for new users?
Better search relevance
Stronger filters (size, availability, price)
Clearer fees and shipping at product page
Faster guest checkout
More payment methods
Better photos and reviews
Smarter onboarding tips or recommendations
Simpler returns start
Live chat or faster help
Other
Q12
Ranking
Rank the following by their potential to speed time-to-aha.
Drag to order (top = most important)
Improve search relevance
Enhance filters and sorting
Expose fees/shipping earlier
Streamline checkout
Expand payment options
Improve product content
Q13
Numeric
About how many orders did you place in the last 30 days?
Accepts a numeric value
Whole numbers only
Q14
Short Text
What is one quick win we could ship this month?
Max 100 chars
Q15
Multiple Choice
Which platforms do you primarily use to access the app? (Select all that apply)
iOS app
Android app
Mobile web
Desktop web
Q16
Multiple Choice
How long have you been using our app?
Less than 1 month
1-3 months
4-6 months
7-12 months
1-2 years
3+ years
Q17
Numeric
What is your age? (Optional)
Accepts a numeric value
Whole numbers only
Q18
Short Text
What country or region do you live in? (Optional)
Max 100 chars
Q19
Multiple Choice
What is your gender? (Optional)
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q20
Multiple Choice
Attention check: To confirm attention, please select "Agree".
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Q21
Long Text
Anything else we should know about activation friction or your recent experience?
Max 600 chars
Q22
AI Interview
AI Interview: 2 Follow-up Questions on activation friction
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q23
Chat Message
Thanks for your time—your input helps us reduce friction and improve your experience.
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