Q01
Long Text
All templates
E-Commerce App Onboarding & Activation Friction Assessment
Identifies onboarding friction points and time-to-value barriers in e-commerce apps. Use with new and recent users to pinpoint what accelerates or delays activation and first purchase.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
26 questions · ~4 min
Q02
Multiple Choice
How long have you been using our app?
Q03
Multiple Choice
Thinking back to your first two weeks using the app, which of the following, if any, first made its value clear to you? (Select all that apply)
Q04
Long Text
How easy was it to browse and find products you were interested in?
Q05
Multiple Choice
In the last 30 days, where did you experience friction? (Select all that apply)
Q06
Multiple Choice
Which single improvement would most reduce friction for new users? (Select one)
Q07
Long Text
What is one small change that would most improve your experience with the app?
Q08
Multiple Choice
Which platforms do you primarily use to access the app? (Select all that apply)
Q09
Long Text
Thank you for completing this survey. Your feedback helps us improve the app experience for everyone. Your responses are confidential and will be used only in aggregate.
Q10
Multiple Choice
In the last 30 days, how often did you use our app?
Q11
Multiple Choice
Approximately how long after first using the app did you reach that moment?
Q12
Long Text
How easy was it to evaluate products (e.g., photos, descriptions, reviews)?
Q13
Long Text
How much did the most significant recent issue delay your ability to get value from the app?
Q14
Long Text
Please rank the following improvements by how much they would speed up a new user's path to getting value. (Drag to reorder, most impactful first.)
Q15
AI Interview
We'd like to explore your experience a bit further. An AI moderator will ask a couple of follow-up questions based on your earlier responses.
Q16
Long Text
What is your age range? (Optional)
Q17
Long Text
Approximately how many orders did you place in the last 30 days?
Q18
Multiple Choice
Before that moment, which of the following issues, if any, slowed you down? (Select all that apply)
Q19
Long Text
How easy was it to complete checkout and payment?
Q20
Long Text
Please describe what happened and where in the journey the issue occurred.
Q21
Long Text
Based on your responses in this survey, is there anything else you'd like to share about your experience with the app?
Q22
Long Text
What country or region do you live in? (Optional)
Q23
Long Text
Please briefly describe the most significant blocker you encountered and what made it difficult.
Q24
Long Text
How easy was it to track your order and understand delivery timing?
Q25
Multiple Choice
What is your gender? (Optional)
Q26
Long Text
Thinking about your early experience, how clear was the path from signing up to getting value from the app?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.