Measure comfort with personalized content and offers, set privacy and frequency limits, reduce fatigue, and boost engagement with a prebuilt survey template.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
In the past 30 days, have you noticed content or offers tailored to you?
Yes, multiple times
Yes, once or twice
Not that I recall
Q2
Multiple Choice
In the past 30 days, where did you see personalized content or offers? Select all that apply.
Email
Website banners or recommendations
Mobile app
Social media ads or posts
Search ads
In-store or receipt coupons
SMS or push notifications
Streaming services
Other
Q3
Long Text
If you haven’t noticed personalization recently, what comes to mind when you hear “personalized content or offer”?
Max 600 chars
Q4
Opinion Scale
Overall, how comfortable are you with companies personalizing content or offers for you?
Range: 1 – 10
Min: Not at all comfortableMid: NeutralMax: Very comfortable
Q5
Rating
When done well, how valuable is personalization to you?
Scale: 10 (star)
Min: Not valuableMax: Extremely valuable
Q6
Multiple Choice
Which benefits of personalization matter most to you? Select all that apply.
Saves me time
Finds relevant products or content
Avoids irrelevant messages
Better discounts or rewards
Helps me discover new things
Feels more personal
None of these
Other
Q7
Dropdown
Which channel is best for receiving personalized offers?
Email
SMS/text
Mobile app
On the website when I log in
Social media
In-store/receipt
Browser notifications
None
Q8
Multiple Choice
What concerns do you have about personalization? Select all that apply.
Too much data collected
Feeling tracked across sites/apps
Inaccurate assumptions about me
Seeing less variety of content (filter bubble)
Too many messages
Data shared with third parties
Security or breach risks
Hard to control or opt out
None
Other
Q9
Ranking
Rank these potential deal-breakers from biggest concern (top) to least.
Drag to order (top = most important)
Using sensitive data (e.g., health or finance)
Sharing my data with third parties
Personalized pricing (charging me more)
Messages that follow me across sites
Using my friends/contacts to target me
Predicting things I haven’t shared
Q10
Matrix
How much do you agree or disagree with the following?
Rows
Strongly disagree
Disagree
Neither
Agree
Strongly agree
I want to choose which data is used
•
•
•
•
•
I want clear reasons for why I saw something
•
•
•
•
•
I want an easy way to opt out
•
•
•
•
•
Sometimes I prefer generic content
•
•
•
•
•
I want to see and edit my profile/interests
•
•
•
•
•
Q11
Multiple Choice
Which data types are you okay with being used for personalization (assuming secure and transparent handling)?
Basic demographics (age range, region)
Past purchases
On-site/app browsing behavior
Interests I explicitly selected
Device type
Location (city-level)
Precise location (GPS)
Contacts or friends list
Health or financial information
Search history
None of the above
Q12
Multiple Choice
Do you actively adjust settings to limit or control personalization?
Yes, often
Sometimes
Rarely
Never
I wasn’t aware of these settings
Q13
Multiple Choice
Which controls have you used? Select all that apply.
Turn off ad personalization (Google/Meta/etc.)
Limit ad tracking in device settings
Decline or manage cookies
Unsubscribe from marketing emails
Use private browsing or ad blockers
Adjust app permissions (location, contacts, etc.)
Request data deletion or opt out of sale/sharing
Other
Q14
Numeric
What is the maximum number of personalized marketing emails per week before it feels excessive? Enter a number.
Accepts a numeric value
Whole numbers only
Q15
Numeric
What is the maximum number of personalized app push notifications per week before it feels excessive? Enter a number.
Accepts a numeric value
Whole numbers only
Q16
Multiple Choice
Which of these would cross a line for you? Select all that apply.
Referencing my precise location within the last hour
Using private messages to target me
Using health information for ads
Using my microphone for targeting
Referencing a recent life event from a data broker
Charging different prices based on my profile
Ads that follow me after viewing a competitor’s site
None of these
Other
Q17
Multiple Choice
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
I am paying attention
I am not paying attention
Q18
Constant Sum
Allocate 100 points across what you value most in personalization.
Total must equal 100
Relevance
Control and transparency
Privacy protection
Discounts and savings
Fewer messages
Discovery and new ideas
Min per option: 0Whole numbers only
Q19
Long Text
Describe a recent moment when personalization felt especially helpful—or unsettling—and why.
Max 600 chars
Q20
Dropdown
What is your age?
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
Q21
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer not to say
Q22
Dropdown
Where do you live?
United States
Canada
United Kingdom
European Union/EEA
Australia or New Zealand
India
Southeast Asia
East Asia
Middle East/North Africa
Sub-Saharan Africa
Q23
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor’s degree
Graduate or professional degree
Other
Prefer not to say
Q24
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker/caregiver
Retired
Not employed
Prefer not to say
Q25
Chat Message
Welcome! This short survey asks about your experiences with personalized content and offers. Please answer honestly—there are no right or wrong answers.
Q26
Long Text
Any final comments about personalization, comfort, boundaries, or fatigue?
Max 600 chars
Q27
AI Interview
AI Interview: 2 Follow-up Questions on personalization comfort and limits
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Q28
Chat Message
Thank you for your time—your feedback helps us understand where personalization adds value and where it should slow down.
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