In the past 30 days, have you noticed content or offers tailored to you?
- Yes, multiple times
- Yes, once or twice
- Not that I recall
In the past 30 days, where did you see personalized content or offers? Select all that apply.
- Email
- Website banners or recommendations
- Mobile app
- Social media ads or posts
- Search ads
- In-store or receipt coupons
- SMS or push notifications
- Streaming services
- Other
If you haven’t noticed personalization recently, what comes to mind when you hear “personalized content or offer”?
Max 600 chars
Overall, how comfortable are you with companies personalizing content or offers for you?
When done well, how valuable is personalization to you?
Which benefits of personalization matter most to you? Select all that apply.
- Saves me time
- Finds relevant products or content
- Avoids irrelevant messages
- Better discounts or rewards
- Helps me discover new things
- Feels more personal
- None of these
- Other
Which channel is best for receiving personalized offers?
What concerns do you have about personalization? Select all that apply.
- Too much data collected
- Feeling tracked across sites/apps
- Inaccurate assumptions about me
- Seeing less variety of content (filter bubble)
- Too many messages
- Data shared with third parties
- Security or breach risks
- Hard to control or opt out
- None
- Other
Rank these potential deal-breakers from biggest concern (top) to least.
How much do you agree or disagree with the following?
Which data types are you okay with being used for personalization (assuming secure and transparent handling)?
- Basic demographics (age range, region)
- Past purchases
- On-site/app browsing behavior
- Interests I explicitly selected
- Device type
- Location (city-level)
- Precise location (GPS)
- Contacts or friends list
- Health or financial information
- Search history
- None of the above
Do you actively adjust settings to limit or control personalization?
- Yes, often
- Sometimes
- Rarely
- Never
- I wasn’t aware of these settings
Which controls have you used? Select all that apply.
- Turn off ad personalization (Google/Meta/etc.)
- Limit ad tracking in device settings
- Decline or manage cookies
- Unsubscribe from marketing emails
- Use private browsing or ad blockers
- Adjust app permissions (location, contacts, etc.)
- Request data deletion or opt out of sale/sharing
- Other
What is the maximum number of personalized marketing emails per week before it feels excessive? Enter a number.
What is the maximum number of personalized app push notifications per week before it feels excessive? Enter a number.
Which of these would cross a line for you? Select all that apply.
- Referencing my precise location within the last hour
- Using private messages to target me
- Using health information for ads
- Using my microphone for targeting
- Referencing a recent life event from a data broker
- Charging different prices based on my profile
- Ads that follow me after viewing a competitor’s site
- None of these
- Other
Attention check: To confirm you’re paying attention, please select “I am paying attention.”
- I am paying attention
- I am not paying attention
Allocate 100 points across what you value most in personalization.
Describe a recent moment when personalization felt especially helpful—or unsettling—and why.
Max 600 chars
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer not to say
What is the highest level of education you have completed?
What is your current employment status?
- Full-time
- Part-time
- Self-employed
- Student
- Homemaker/caregiver
- Retired
- Not employed
- Prefer not to say
Welcome! This short survey asks about your experiences with personalized content and offers. Please answer honestly—there are no right or wrong answers.
Any final comments about personalization, comfort, boundaries, or fatigue?
Max 600 chars
AI Interview: 2 Follow-up Questions on personalization comfort and limits
Thank you for your time—your feedback helps us understand where personalization adds value and where it should slow down.