Measures consumer comfort with personalized content, identifies privacy boundaries and data-sharing thresholds, and pinpoints messaging frequency limits to help marketing teams calibrate personalization strategies without triggering fatigue or backlash.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
28
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your experiences with personalized content and offers from companies—things like tailored recommendations, targeted ads, and customized emails.
It should take approximately 8–10 minutes. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time.
There are no right or wrong answers; we are simply interested in your honest opinions.
Q2
Multiple Choice
In the past 30 days, have you noticed content or offers that seemed tailored specifically to you?
Yes, multiple times
Yes, once or twice
Not that I recall
Q3
Multiple Choice
Where have you noticed personalized content or offers in the past 30 days? Select all that apply.
Email
Website banners or recommendations
Mobile app
Social media ads or posts
Search ads
In-store or receipt coupons
SMS or push notifications
Streaming services
Other
Q4
Opinion Scale
Overall, how comfortable are you with companies personalizing content or offers for you?
Range: 1 – 7
Min: Not at all comfortableMid: NeutralMax: Extremely comfortable
Q5
Opinion Scale
How valuable do you find personalized content or offers in your day-to-day life?
Range: 1 – 7
Min: Not at all valuableMid: NeutralMax: Extremely valuable
Q6
Opinion Scale
I am willing to share some personal data if it means I receive more relevant content and offers.
Which potential benefits of personalization matter most to you? Select all that apply.
Saves me time
Surfaces relevant products or content
Reduces irrelevant messages
Better discounts or rewards
Helps me discover new things
Feels more personal and tailored
None of these
Other
Q10
Dropdown
Which channel do you most prefer for receiving personalized offers?
Email
SMS or text message
Mobile app notification
On the website when I log in
Social media
In-store or on receipt
Browser notifications
No preference
None — I prefer not to receive personalized offers
Q11
Multiple Choice
What concerns, if any, do you have about personalization? Select all that apply.
Too much data collected about me
Feeling tracked across sites or apps
Inaccurate assumptions about me
Seeing less variety of content (filter bubble)
Too many messages or notifications
Data shared with third parties
Security or data breach risks
Difficulty controlling or opting out
None
Other
Q12
Ranking
Rank the following potential deal-breakers from biggest concern (top) to least concern (bottom).
Drag to order (top = most important)
Using sensitive data (e.g., health or finance)
Sharing my data with third parties
Personalized pricing (charging me more)
Messages that follow me across sites
Using my friends or contacts to target me
Predicting things I haven't explicitly shared
Q13
Multiple Choice
Which of the following data types would you be comfortable with a company using to personalize your experience? Select all that apply.
Basic demographics (age range, region)
Past purchases
On-site or in-app browsing behavior
Interests I explicitly selected
Device type
Location (city-level)
Precise location (GPS)
Contacts or friends list
Health or financial information
Search history
None of the above
Q14
Multiple Choice
Do you actively adjust settings to limit or control how companies personalize content for you?
Yes, often
Sometimes
Rarely
Never
I wasn't aware of these settings
Q15
Multiple Choice
Which of the following privacy or personalization controls have you used? Select all that apply.
Turn off ad personalization (Google, Meta, etc.)
Limit ad tracking in device settings
Decline or manage cookies
Unsubscribe from marketing emails
Use private browsing or ad blockers
Adjust app permissions (location, contacts, etc.)
Request data deletion or opt out of data sale/sharing
Other
Q16
Dropdown
What is the maximum number of personalized marketing emails per week you would find acceptable?
0 (none)
1
2
3
4
5
6–10
More than 10
I don't mind any amount
Q17
Dropdown
What is the maximum number of personalized app push notifications per week you would find acceptable?
0 (none)
1
2
3
4
5
6–10
More than 10
I don't mind any amount
Q18
Multiple Choice
Which of the following personalization practices would cross a line for you? Select all that apply.
Referencing my precise location within the last hour
Using private messages to target me
Using health information for ads
Using my microphone or camera for targeting
Referencing a recent life event obtained from a data broker
Charging different prices based on my profile
Ads that follow me after viewing a competitor's site
None of these
Other
Q19
Ranking
Rank the following aspects of personalization from most important to you (top) to least important (bottom).
Drag to order (top = most important)
Relevance of content and offers
Control and transparency over my data
Privacy protection
Discounts and savings
Fewer messages overall
Discovery of new products and ideas
Q20
Long Text
Describe a recent moment when personalization felt especially helpful—or unsettling—and why.
Max chars
Q21
AI Interview
We'd like to understand your personalization experiences in more depth. An AI moderator will ask you a couple of follow-up questions about your comfort levels and boundaries with personalized content.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q22
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about personalization, privacy, or messaging frequency.
Max chars
Q23
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q24
Multiple Choice
How do you describe your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Q25
Dropdown
In which region do you currently live?
United States
Canada
United Kingdom
European Union / EEA
Australia or New Zealand
India
Southeast Asia
East Asia
Central Asia
Middle East / North Africa
Sub-Saharan Africa
Latin America / Caribbean
Other
Prefer not to say
Q26
Dropdown
What is the highest level of education you have completed?
Less than high school
High school or equivalent
Some college, no degree
Associate degree
Bachelor's degree
Graduate or professional degree
Other
Prefer not to say
Q27
Multiple Choice
What is your current employment status?
Full-time
Part-time
Self-employed
Student
Homemaker / caregiver
Retired
Not currently employed
Prefer not to say
Q28
Chat Message
Thank you for completing this survey! Your feedback helps us understand where personalization adds value and where it should be adjusted. Your responses are confidential and will be reported only in aggregate.
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