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Integration Partner Prioritization & Switching Cost Assessment

Helps product and platform teams rank integration partners by business impact, quantify switching costs, and identify the biggest blockers to partner changes. Designed for integration decision-makers and technical stakeholders.

Sample questions

A preview of what’s in the template. Every question is editable before you launch.

22 questions · ~4 min
Q01
Long Text

Welcome, and thank you for participating in this survey on integration partner prioritization and switching costs. This survey takes approximately 8–10 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest professional experience. All responses are confidential and will be reported only in aggregate to inform integration strategy decisions. Please answer based on your primary product or platform.

Q02
Multiple Choice

Which best describes your involvement with third-party integrations for your primary product?

Q03
Multiple Choice

Which integration categories are most critical to your day-to-day workflows? Select up to 5.

Q04
Long Text

Rank the following criteria by how important each is when you prioritize integration partners (1 = most important).

Q05
Long Text

Thinking about the critical integration partner you named, how painful would it be to switch to an equivalent alternative today?

Q06
Long Text

Which integration partner or category should we prioritize next for development or improvement?

Q07
Multiple Choice

What is your job level?

Q08
Long Text

Thank you for your time. Your input will directly inform how we prioritize and improve our integration partnerships. If you indicated interest in piloting a new integration, we may reach out in the coming weeks.

Q09
Multiple Choice

How many third-party integrations has your organization actively used with this product in the past 12 months?

Q10
Long Text

Name the single most critical integration partner you manage today.

Q11
Long Text

For a critical integration, approximately how many total internal hours would it take to switch to an equivalent partner?

Q12
AI Interview

Based on your responses throughout this survey, please share any additional thoughts about your integration priorities, switching challenges, or partnership experiences. Our AI moderator may ask a follow-up question or two to better understand your perspective.

Q13
Multiple Choice

Which function best describes your primary role?

Q14
Long Text

Thinking about the partner you just named, how would you rate the overall reliability of their integration (uptime, data accuracy, consistency)?

Q15
Long Text

Rank the following obstacles to switching a critical integration, where 1 = the biggest blocker.

Q16
Multiple Choice

Would you be open to piloting a new or deeper integration if invited?

Q17
Multiple Choice

How many employees does your company have?

Q18
Long Text

How would you rate the quality of their technical support and documentation?

Q19
Multiple Choice

Where are you primarily located?

Q20
Long Text

How would you rate their data security and compliance practices?

Q21
Long Text

How many years have you worked with integrations (planning, building, or managing)?

Q22
Long Text

How would you rate the ease of initial integration setup and ongoing maintenance?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.