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Integration Partner Prioritization & Switching Costs Survey

Rank integration partners by business impact, evaluate switching costs, and pinpoint must-have partners. Use this template to prioritize your tech stack fast.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

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Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
Chat Message
Welcome! This short survey asks about your current integration partners and what drives switching costs. Please answer based on your primary product.
Q2
Multiple Choice
Which best describes your involvement with third-party integrations for your primary product?
  • Primary decision-maker for selecting/managing integrations
  • Joint decision-maker with others
  • Provide technical input but do not decide
  • Not involved in selecting or managing integrations
Q3
Multiple Choice
How many third-party integrations did your organization actively use with this product in the past 12 months?
  • None
  • 1-3
  • 4-6
  • 7-10
  • More than 10
Q4
Multiple Choice
Which integration categories are most critical to your day-to-day workflows? Select up to 5.
  • CRM / Sales
  • Marketing automation
  • Analytics / BI
  • Payments / Billing
  • Customer support / ITSM
  • Cloud storage / Files
  • Identity / SSO
  • ERP / Finance
  • Collaboration / Chat
  • Data warehouse / ETL
Q5
Constant Sum
Allocate 100 points across the criteria you use to prioritize integration partners. The total must equal 100.
Total must equal 100
  • Business impact on core workflows
  • User/department coverage
  • Data criticality and volume
  • Switching effort (time/cost)
  • Contract or lock-in risk
  • Revenue influence (renewal/expansion)
  • Strategic alignment
  • Vendor stability and roadmap
Min per option: 0Whole numbers only
Q6
Short Text
Partner 1: Name the single most critical integration partner you manage today.
Max 100 chars
Q7
Matrix
For Partner 1, rate each aspect today.
Rows1 Very low234567 Very high
Importance to core job-to-be-done•••••••
Frequency in daily/weekly workflows•••••••
Users/teams impacted if unavailable•••••••
Data volume and entanglement depth•••••••
Effort to switch to a peer•••••••
Contract/vendor lock-in risk•••••••
Influence on renewal/expansion•••••••
Q8
Short Text
Partner 2 (optional): Name another high-priority integration partner.
Max 100 chars
Q9
Matrix
For Partner 2 (if provided), rate each aspect.
Rows1 Very low234567 Very high
Importance to core job-to-be-done•••••••
Frequency in daily/weekly workflows•••••••
Users/teams impacted if unavailable•••••••
Data volume and entanglement depth•••••••
Effort to switch to a peer•••••••
Contract/vendor lock-in risk•••••••
Influence on renewal/expansion•••••••
Q10
Opinion Scale
Overall, how painful would switching away from Partner 1 be today?
Range: 1 – 10
Min: Not painfulMid: ModerateMax: Extremely painful
Q11
Opinion Scale
If you named Partner 2, how painful would switching away from Partner 2 be today?
Range: 1 – 10
Min: Not painfulMid: ModerateMax: Extremely painful
Q12
Numeric
For a critical integration, estimate total internal hours to switch to an equivalent partner.
Accepts a numeric value
Whole numbers only
Q13
Ranking
Rank the top obstacles to switching a critical integration (1 = biggest blocker).
Drag to order (top = most important)
  1. Data migration and mapping
  2. Rebuilding automations/workflows
  3. User retraining and change management
  4. API gaps or missing capabilities
  5. Contract terms or penalties
  6. Security/compliance re-assessment
Q14
Short Text
Which integration partner should we prioritize next, and why (briefly)?
Max 100 chars
Q15
Multiple Choice
Would you consider piloting a new or deeper integration if invited?
  • Yes
  • No
  • Maybe
Q16
Long Text
Anything else we should know about your integration priorities or switching costs?
Max 600 chars
Q17
AI Interview
AI Interview: 2 Follow-up Questions on Integration Priorities
AI InterviewLength: 2Personality: Expert InterviewerMode: Fast
Reference questions: 14
Q18
Multiple Choice
What is your job level?
  • Individual contributor
  • Manager
  • Director
  • VP
  • C-suite/Founder
  • Other
Q19
Multiple Choice
Which function best describes your role?
  • Product Management
  • Engineering/Development
  • IT/Operations
  • Customer Success/Support
  • Sales
  • Marketing
  • Data/Analytics
  • Procurement/Vendor Management
  • Other
Q20
Multiple Choice
Company size (employees)
  • 1–49
  • 50–249
  • 250–999
  • 1,000–4,999
  • 5,000+
Q21
Multiple Choice
Where are you primarily located?
  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East/Africa
  • Other
Q22
Numeric
How many years have you worked with integrations (planning, building, or managing)?
Accepts a numeric value
Whole numbers only
Q23
Chat Message
Thank you for your time—your input will help us prioritize and improve integrations.

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